Customer feedback and surveys · October 2026 Edition
CustomerGauge vs Google Forms
Seven of fourteen models named CustomerGauge first on the direct prompt; zero named Google Forms. CustomerGauge was named by thirteen of the fourteen models and Google Forms by fourteen and CustomerGauge carries 22 labels and Google Forms 28, so the shares are not directly comparable.
Named in three categories this edition.
By Google, Mountain View, California, United States, founded 1998. Named in six categories this edition.
First-choice share24%16%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 15; printed, not drawn.
Labels2228A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CustomerGauge reading right to left. Rank and label count are printed, not drawn.SurveyMonkey was named alongside these two in nine of the fourteen direct answers. CustomerGauge vs Retently · CustomerGauge vs Survicate · CustomerGauge vs SurveyMonkey
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CustomerGaugeFirst choices, of fourteen modelsGoogle Forms
Direct70
Paraphrase601 against CustomerGauge
Comparative001 against Google Forms
Budget-constrained09
Scale-constrained002 against Google Forms
Negative002 against Google Forms
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where CustomerGauge and Google Forms stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
CustomerGauge Google Forms first choice named as an alternative argued againstblank: not namedEach cell is one answer, CustomerGauge on the left and Google Forms on the right.The direct prompt
The plain question, one answer per model, grouped by where CustomerGauge and Google Forms stood in it.
CustomerGauge first, Google Forms not the choice
7 of 14 modelsGoogle Forms was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashCustomerGauge, Survicate alternatives: AskNicely, Refiner
Perplexity SonarCustomerGauge alternatives: Alchemer, Chattermill, SurveySensum, Zonka Feedback
Llama 4 MaverickCustomerGauge alternatives: Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
Qwen 3.7 FlashCustomerGauge alternatives: GetFeedback, SurveyMonkey, Zonka Feedback
Kimi K2Alchemer, CustomerGauge alternatives: Retently, SurveyMonkey
GLM 4.7 FlashXCustomerGauge alternatives: Alchemer, Chattermill, Zonka Feedback
Muse Glimmer 30BCustomerGauge alternatives: SurveyMonkey, Survicate, Zonka Feedback
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniQualtrics CustomerXM, Survicate alternatives: CustomerGauge
Mistral SmallPerspective AI alternatives: CustomerGauge, SurveyMonkey, Typeform
DeepSeek V4 FlashAlchemer alternatives: CustomerGauge, SurveyMonkey, Survicate
MiniMax M2.5SurveyMonkey, Typeform alternatives: CustomerGauge, Qualaroo, Zonka Feedback
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Helply alternatives: Alchemer, Perspective AI, SurveySparrow, Survicate, Zonka Feedback
Grok 4.1 FastSurveyMonkey alternatives: Alchemer, Canny, Qualtrics CustomerXM, Refiner, Zonka Feedback
GPT-6 LunaAlchemer alternatives: AskNicely, HubSpot Service Hub, SurveyMonkey
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Forms leads by fourteen points.
Google Forms17%#1 of 14CustomerGauge3%#9 of 14Mid-marketThe figures above
The order flips: CustomerGauge leads at mid-market.
CustomerGauge24%#1 of 15Google Forms16%#2 of 15Enterprise
CustomerGauge leads by twenty-eight points.
CustomerGauge28%#2 of 10Google Forms0%#10 of 10What the models said about CustomerGauge
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“may be too heavy and expensive at your stage” DeepSeek V4 Flash · paraphrase prompt · hard negative
“CustomerGauge is the strongest default choice if your goal is to tie feedback directly to account health, churn reduction, and expansion revenue” Perplexity Sonar · direct prompt · first choice
“If your company's priority is deeply linking customer experience to account revenue and growth, invest in CustomerGauge.” Qwen 3.7 Flash · paraphrase prompt · first choice
“CustomerGauge is widely considered the top choice specifically for mid-market and enterprise B2B organizations.” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Google Forms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Avoid this for professional customer feedback.” GLM 4.7 FlashX · negative prompt · hard negative
“excellent entry-level tool ... though it lacks advanced features like real-time reporting or customization options” Claude Haiku 4.5 · comparative prompt · soft negative
“you are too large for basic, siloed survey tools (like Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · scale prompt · soft negative
“Start with Google Forms if you have a truly limited budget. It's completely free, has no response limits” Kimi K2 · budget prompt · first choice
“Google Forms is the best customer feedback and survey platform for a company with a limited budget.” Grok 4.1 Fast · budget prompt · first choice
“Google Forms – Best free option, with unlimited responses and basic analytics.” Mistral Small · budget prompt · first choice
Also compared
CustomerGauge vs RetentlyCustomerGauge vs SurvicateCustomerGauge vs SurveyMonkeyCustomerGauge vs SurveySparrowCustomerGauge vs AlchemerCustomerGauge vs AskNicelyGoogle Forms vs RetentlyGoogle Forms vs SurvicateGoogle Forms vs SurveyMonkeyGoogle Forms vs SurveySparrowGoogle Forms vs AlchemerGoogle Forms vs AskNicelyAll twenty-eight head-to-head pages and the full feedback standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.