Customer feedback and surveys · October 2026 Edition
Google Forms vs AskNicely
Zero of fourteen models named Google Forms first on the direct prompt; zero named AskNicely. Google Forms was named by fourteen of the fourteen models and AskNicely by eight and Google Forms carries 28 labels and AskNicely 12, so the shares are not directly comparable.
By Google, Mountain View, California, United States, founded 1998. Named in six categories this edition.
Named in one category this edition.
First-choice share16%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#8A position in a field of 15; printed, not drawn.
Labels2812A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Forms reading right to left. Rank and label count are printed, not drawn.CustomerGauge was named alongside these two in eleven of the fourteen direct answers. CustomerGauge vs Google Forms · CustomerGauge vs AskNicely · Google Forms vs Retently
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google FormsFirst choices, of fourteen modelsAskNicely
Direct00
Paraphrase02
Comparative001 against Google Forms
Budget-constrained90
Scale-constrained002 against Google Forms
Negative002 against Google Forms
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Google Forms and AskNicely stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | |||||
| Grok 4.20 | | | ||||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | |
Google Forms AskNicely first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Forms on the left and AskNicely on the right.The direct prompt
The plain question, one answer per model, grouped by where Google Forms and AskNicely stood in it.
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashCustomerGauge, Survicate alternatives: AskNicely, Refiner
GPT-6 LunaAlchemer alternatives: AskNicely, HubSpot Service Hub, SurveyMonkey
Neither was named
12 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Helply alternatives: Alchemer, Perspective AI, SurveySparrow, Survicate, Zonka Feedback
GPT-5.4 miniQualtrics CustomerXM, Survicate alternatives: CustomerGauge
Perplexity SonarCustomerGauge alternatives: Alchemer, Chattermill, SurveySensum, Zonka Feedback
Grok 4.20SurveyMonkey alternatives: Alchemer, Canny, Qualtrics CustomerXM, Refiner, Zonka Feedback
Mistral SmallPerspective AI alternatives: CustomerGauge, SurveyMonkey, Typeform
DeepSeek V4 FlashAlchemer alternatives: CustomerGauge, SurveyMonkey, Survicate
Llama 4 MaverickCustomerGauge alternatives: Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
Qwen 3.7 FlashCustomerGauge alternatives: GetFeedback, SurveyMonkey, Zonka Feedback
Kimi K2Alchemer, CustomerGauge alternatives: Retently, SurveyMonkey
GLM 4.7 FlashXCustomerGauge alternatives: Alchemer, Chattermill, Zonka Feedback
MiniMax M2.5SurveyMonkey, Typeform alternatives: CustomerGauge, Qualaroo, Zonka Feedback
Muse Glimmer 30BCustomerGauge alternatives: SurveyMonkey, Survicate, Zonka Feedback
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Forms leads by sixteen points.
Google Forms17%#1 of 14AskNicely2%#– of 14Mid-marketThe figures above
Google Forms leads by thirteen points.
Google Forms16%#2 of 15AskNicely4%#8 of 15Enterprise
Level: the same share of first choices.
Google Forms0%#10 of 10AskNicely0%#– of 10What the models said about Google Forms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Avoid this for professional customer feedback.” GLM 4.7 FlashX · negative prompt · hard negative
“excellent entry-level tool ... though it lacks advanced features like real-time reporting or customization options” Claude Haiku 4.5 · comparative prompt · soft negative
“you are too large for basic, siloed survey tools (like Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · scale prompt · soft negative
“Start with Google Forms if you have a truly limited budget. It's completely free, has no response limits” Kimi K2 · budget prompt · first choice
“Google Forms is the best customer feedback and survey platform for a company with a limited budget.” Grok 4.20 · budget prompt · first choice
“Google Forms – Best free option, with unlimited responses and basic analytics.” Mistral Small · budget prompt · first choice
What the models said about AskNicely
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“AskNicely – if you want something simpler with strong B2B fundamentals” MiniMax M2.5 · paraphrase prompt · first choice
“My default pick would be AskNicely for a mid-sized B2B company” GPT-6 Luna · paraphrase prompt · first choice
“AskNicely if your main goal is to run simple, action-oriented NPS with less complexity” GPT-5.4 mini · paraphrase prompt · alternative
Also compared
CustomerGauge vs Google FormsCustomerGauge vs AskNicelyGoogle Forms vs RetentlyGoogle Forms vs SurvicateGoogle Forms vs SurveyMonkeyGoogle Forms vs SurveySparrowGoogle Forms vs AlchemerRetently vs AskNicelySurvicate vs AskNicelySurveyMonkey vs AskNicelySurveySparrow vs AskNicelyAlchemer vs AskNicelyAll twenty-eight head-to-head pages and the full feedback standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.