GTM AI Index
Index Customer Feedback › Google Forms vs AskNicely
Customer feedback and surveys · September 2026 Edition

Google Forms vs AskNicely

Zero of twelve models named Google Forms first on the direct prompt; zero named AskNicely. Google Forms was named by twelve of the twelve models and AskNicely by eleven and Google Forms carries 25 labels and AskNicely 20, so the shares are not directly comparable.

Google Forms

accepted challenger

By Google Search, United States, founded 1997. Named in two categories this edition.

AskNicely

accepted challenger

Named in one category this edition.

First-choice share15%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 18; printed, not drawn.
Labels2520A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Forms reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs CustomerGauge · Google Forms vs Retently · Google Forms vs Survicate

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Google FormsFirst choices, of twelve modelsAskNicely
Direct00
Paraphrase02
Comparative00
Budget-constrained801 against AskNicely
Scale-constrained001 against Google Forms
Negative102 against Google Forms
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Google Forms and AskNicely stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Google Forms AskNicely first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Forms on the left and AskNicely on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Forms and AskNicely stood in it.

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow

Neither was named

10 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
GPT-5.4 miniQualtrics alternatives: Medallia
Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Forms leads by nineteen points.
Google Forms19%#2 of 15
AskNicely0%#12 of 15
The full small business standing →
Mid-marketThe figures above
Google Forms leads by eleven points.
Google Forms15%#1 of 18
AskNicely4%#7 of 18
The full mid-market standing →
Enterprise
The order flips: AskNicely leads at enterprise.
AskNicely2%#– of 10
Google Forms0%#– of 10
The full enterprise standing →

What the models said about Google Forms

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“You are too large for simple, disconnected tools (like free Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · scale prompt · soft negative
“Zero design flexibility, no logic jumps on free tier, lower completion rates” Kimi K2 · negative prompt · soft negative
“Google Forms & Microsoft Forms (Be cautious of: Branding & Security)” Gemini 3.5 Flash · negative prompt · soft negative
“For a truly limited budget, start with Google Forms — it's free, reliable, and handles basic feedback collection perfectly.” MiniMax M2.5 · budget prompt · first choice
“If your budget is literally zero: Google Forms (or Tally if you want a more modern look) is the way to go.” DeepSeek V4 Flash · budget prompt · first choice
“the best overall starting point is usually Google Forms if you only need basic surveys at zero cost” Perplexity Sonar · budget prompt · first choice

What the models said about AskNicely

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Avoid for low budgets: ... AskNicely \u2014 all skew enterprise-priced.” DeepSeek V4 Flash · budget prompt · hard negative
“Best balance for most mid-sized B2B teams: AskNicely” GPT-5.4 mini · paraphrase prompt · first choice
“I'd suggest starting with AskNicely or Delighted” MiniMax M2.5 · paraphrase prompt · first choice
“if your company is more service-led and you care most about frontline coaching” Perplexity Sonar · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.