Customer feedback and surveys · October 2026 Edition
Google Forms vs Retently
Zero of fourteen models named Google Forms first on the direct prompt; zero named Retently. Google Forms was named by fourteen of the fourteen models and Retently by eight and Google Forms carries 28 labels and Retently 11, so the shares are not directly comparable.
By Google, Mountain View, California, United States, founded 1998. Named in six categories this edition.
Named in one category this edition.
First-choice share16%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 15; printed, not drawn.
Labels2811A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Forms reading right to left. Rank and label count are printed, not drawn.CustomerGauge was named alongside these two in eleven of the fourteen direct answers. CustomerGauge vs Google Forms · CustomerGauge vs Retently · Google Forms vs Survicate
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google FormsFirst choices, of fourteen modelsRetently
Direct00
Paraphrase05
Comparative001 against Google Forms
Budget-constrained90
Scale-constrained002 against Google Forms
Negative002 against Google Forms
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Google Forms and Retently stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | |||||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | |
Google Forms Retently first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Forms on the left and Retently on the right.The direct prompt
The plain question, one answer per model, grouped by where Google Forms and Retently stood in it.
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Kimi K2Alchemer, CustomerGauge alternatives: Retently, SurveyMonkey
Neither was named
13 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Helply alternatives: Alchemer, Perspective AI, SurveySparrow, Survicate, Zonka Feedback
GPT-5.4 miniQualtrics CustomerXM, Survicate alternatives: CustomerGauge
Gemini 3.5 FlashCustomerGauge, Survicate alternatives: AskNicely, Refiner
Perplexity SonarCustomerGauge alternatives: Alchemer, Chattermill, SurveySensum, Zonka Feedback
Grok 4.20SurveyMonkey alternatives: Alchemer, Canny, Qualtrics CustomerXM, Refiner, Zonka Feedback
Mistral SmallPerspective AI alternatives: CustomerGauge, SurveyMonkey, Typeform
DeepSeek V4 FlashAlchemer alternatives: CustomerGauge, SurveyMonkey, Survicate
Llama 4 MaverickCustomerGauge alternatives: Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
Qwen 3.7 FlashCustomerGauge alternatives: GetFeedback, SurveyMonkey, Zonka Feedback
GLM 4.7 FlashXCustomerGauge alternatives: Alchemer, Chattermill, Zonka Feedback
MiniMax M2.5SurveyMonkey, Typeform alternatives: CustomerGauge, Qualaroo, Zonka Feedback
GPT-6 LunaAlchemer alternatives: AskNicely, HubSpot Service Hub, SurveyMonkey
Muse Glimmer 30BCustomerGauge alternatives: SurveyMonkey, Survicate, Zonka Feedback
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Forms leads by ten points.
Google Forms17%#1 of 14Retently7%#– of 14Mid-marketThe figures above
Google Forms leads by seven points.
Google Forms16%#2 of 15Retently9%#3 of 15Enterprise
Retently is not named for this buyer.
Google Forms0%#10 of 10Retently—not namedWhat the models said about Google Forms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Avoid this for professional customer feedback.” GLM 4.7 FlashX · negative prompt · hard negative
“excellent entry-level tool ... though it lacks advanced features like real-time reporting or customization options” Claude Haiku 4.5 · comparative prompt · soft negative
“you are too large for basic, siloed survey tools (like Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · scale prompt · soft negative
“Start with Google Forms if you have a truly limited budget. It's completely free, has no response limits” Kimi K2 · budget prompt · first choice
“Google Forms is the best customer feedback and survey platform for a company with a limited budget.” Grok 4.20 · budget prompt · first choice
“Google Forms – Best free option, with unlimited responses and basic analytics.” Mistral Small · budget prompt · first choice
What the models said about Retently
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Start with Retently if you're building an NPS program from scratch—it offers the best balance of features, pricing, and B2B readiness” Qwen 3.7 Flash · paraphrase prompt · first choice
“Retently — Best Overall for Mid-Market B2B ... is the strongest choice” Gemini 3.5 Flash · paraphrase prompt · first choice
“I'd recommend Retently as the top NPS and customer experience survey tool.” Grok 4.20 · paraphrase prompt · first choice
Also compared
CustomerGauge vs Google FormsCustomerGauge vs RetentlyGoogle Forms vs SurvicateGoogle Forms vs SurveyMonkeyGoogle Forms vs SurveySparrowGoogle Forms vs AlchemerGoogle Forms vs AskNicelyRetently vs SurvicateRetently vs SurveyMonkeyRetently vs SurveySparrowRetently vs AlchemerRetently vs AskNicelyAll twenty-eight head-to-head pages and the full feedback standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.