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Customer feedback and surveys · September 2026 Edition

Google Forms vs Retently

Zero of twelve models named Google Forms first on the direct prompt; two named Retently. Google Forms was named by twelve of the twelve models and Retently by eight and Google Forms carries 25 labels and Retently 12, so the shares are not directly comparable.

Google Forms

accepted challenger

By Google Search, United States, founded 1997. Named in two categories this edition.

Retently

accepted challenger

Named in one category this edition.

First-choice share15%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.

Negative rate12%0%Negative labels as a share of the product's labels, 0 to 100.

Rank in category#1#3A position in a field of 18; printed, not drawn.

Labels2512A count; the two differ.

The two percentage rows are drawn on one 0 to 100 track, Google Forms reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs CustomerGauge · CustomerGauge vs Retently

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.

Google FormsFirst choices, of twelve modelsRetently

Direct02

Paraphrase03

Comparative00

Budget-constrained80

Scale-constrained001 against Google Forms

Negative102 against Google Forms

Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Google Forms and Retently stood in it.

Retently first, Google Forms not the choice

2 of 12 modelsGoogle Forms was named in the answer but not as the choice, or not at all.

Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback

DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.

Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice

Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate

Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.

GPT-5.4 miniQualtrics alternatives: Medallia

Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI

Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow

Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics

Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate

GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice

MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.

Small business

Google Forms leads by nine points.

Google Forms#2 of 15

Retently#6 of 15

The full small business standing →

Mid-marketThe figures above

Google Forms leads by five points.

Google Forms#1 of 18

Retently#3 of 18

The full mid-market standing →

Enterprise

Level: the same share of first choices.

Google Forms#– of 10

Retently#– of 10

The full enterprise standing →

What the models said about Google Forms

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“You are too large for simple, disconnected tools (like free Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · scale prompt · soft negative

“Zero design flexibility, no logic jumps on free tier, lower completion rates” Kimi K2 · negative prompt · soft negative

“Google Forms & Microsoft Forms (Be cautious of: Branding & Security)” Gemini 3.5 Flash · negative prompt · soft negative

“For a truly limited budget, start with Google Forms — it's free, reliable, and handles basic feedback collection perfectly.” MiniMax M2.5 · budget prompt · first choice

“If your budget is literally zero: Google Forms (or Tally if you want a more modern look) is the way to go.” DeepSeek V4 Flash · budget prompt · first choice

“the best overall starting point is usually Google Forms if you only need basic surveys at zero cost” Perplexity Sonar · budget prompt · first choice

What the models said about Retently

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“For B2B-Specific Focus: Retently offers separate B2B and Ecommerce tracks, each with tailored integrations” Claude Haiku 4.5 · paraphrase prompt · first choice

“Start with Retently (or SurveySparrow for a more budget-friendly, general option)” DeepSeek V4 Flash · direct prompt · first choice

“Top Recommendation: Retently ... best overall fit for a mid-sized B2B company” DeepSeek V4 Flash · paraphrase prompt · first choice

Also compared

Google Forms vs CustomerGauge CustomerGauge vs Retently The full feedback standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.