GTM AI Index
Index Customer Feedback › SurveySparrow vs SurveyMonkey
Customer feedback and surveys · September 2026 Edition

SurveySparrow vs SurveyMonkey

One of twelve models named SurveySparrow first on the direct prompt; one named SurveyMonkey. SurveySparrow was named by eleven of the twelve models and SurveyMonkey by twelve and SurveySparrow carries 32 labels and SurveyMonkey 49, so the shares are not directly comparable.

SurveySparrow

accepted challenger

Named in one category this edition.

SurveyMonkey

criticized challenger

San Mateo, Canada, founded 1999. Named in two categories this edition.

First-choice share5%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%35%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#8A position in a field of 18; printed, not drawn.
Labels3249A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, SurveySparrow reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs SurveySparrow · Google Forms vs SurveyMonkey · CustomerGauge vs SurveySparrow

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
SurveySparrowFirst choices, of twelve modelsSurveyMonkey
Direct112 against SurveyMonkey
Paraphrase001 against SurveySparrow · 2 against SurveyMonkey
Comparative02
Budget-constrained204 against SurveyMonkey
Scale-constrained01
Negative001 against SurveySparrow · 9 against SurveyMonkey
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, SurveySparrow and SurveyMonkey were named in the same answer forty-one times, of the 58 answers naming SurveySparrow and the 146 naming SurveyMonkey. In those answers SurveyMonkey took the first choice four times and SurveySparrow five.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where SurveySparrow and SurveyMonkey stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
SurveySparrow SurveyMonkey first choice named as an alternative argued againstblank: not namedEach cell is one answer, SurveySparrow on the left and SurveyMonkey on the right.

The direct prompt

The plain question, one answer per model, grouped by where SurveySparrow and SurveyMonkey stood in it.

SurveySparrow first, SurveyMonkey not the choice

1 of 12 modelsSurveyMonkey was named in the answer but not as the choice, or not at all.
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics

SurveyMonkey first, SurveySparrow not the choice

1 of 12 modelsSurveySparrow was named in the answer but not as the choice, or not at all.
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniQualtrics alternatives: Medallia
Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
SurveySparrow9%#4 of 15
SurveyMonkey9%#5 of 15
The full small business standing →
Mid-marketThe figures above
SurveySparrow leads by two points.
SurveySparrow5%#5 of 18
SurveyMonkey4%#8 of 18
The full mid-market standing →
Enterprise
The order flips: SurveyMonkey leads at enterprise.
SurveyMonkey6%#4 of 10
SurveySparrow0%#– of 10
The full enterprise standing →

What the models said about SurveySparrow

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“it feels more like a broader survey platform than a dedicated CX operating system” GPT-5.4 mini · paraphrase prompt · soft negative
“complaints about pricing at higher tiers” Qwen 3.7 Flash · negative prompt · soft negative
“SurveySparrow generally offers the strongest combination of affordable pricing, CX-specific features, and scalability.” Qwen 3.7 Flash · budget prompt · first choice
“The best customer feedback and survey platform for a mid-market B2B company is SurveySparrow, Survicate, or QuestionPro” Llama 4 Maverick · direct prompt · first choice
“If you can spend ~$20/month: SurveySparrow is the best value” DeepSeek V4 Flash · budget prompt · first choice

What the models said about SurveyMonkey

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Pricing complaints: Forced annual subscriptions, unclear pricing structure... Some reviewers call it a "scam"” MiniMax M2.5 · negative prompt · hard negative
“avoid Qualtrics and Medallia (too expensive), SurveyMonkey (too pricey)” GLM 4.7 FlashX · negative prompt · hard negative
“Platforms with Significant Red Flags ... SurveyMonkey ... Aggressive paywalling” Kimi K2 · negative prompt · hard negative
“SurveyMonkey Enterprise / Alchemer — fastest rollout, familiar UI, lower cost, good for survey ops” DeepSeek V4 Flash · scale prompt · first choice
“Consistently recommended as the best balance of ease-of-use and functionality for mid-market teams” MiniMax M2.5 · direct prompt · first choice
“For small teams, SurveyMonkey or Typeform; enterprises, demo Qualtrics.” Grok 4.1 Fast · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.