Customer feedback and surveys · September 2026 Edition
Qualtrics vs SurveyMonkey
One of twelve models named Qualtrics first on the direct prompt; one named SurveyMonkey. Both were named by all twelve models and Qualtrics carries 50 labels and SurveyMonkey 49, so the shares are not directly comparable.
Provo, United States, founded 2002. Named in two categories this edition.
San Mateo, Canada, founded 1999. Named in two categories this edition.
First-choice share5%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate44%35%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 18; printed, not drawn.
Labels5049A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Qualtrics reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs Qualtrics · Google Forms vs SurveyMonkey · CustomerGauge vs Qualtrics
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
QualtricsFirst choices, of twelve modelsSurveyMonkey
Direct116 against Qualtrics · 2 against SurveyMonkey
Paraphrase105 against Qualtrics · 2 against SurveyMonkey
Comparative72
Budget-constrained002 against Qualtrics · 4 against SurveyMonkey
Scale-constrained112 against Qualtrics
Negative007 against Qualtrics · 9 against SurveyMonkey
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Across every category in the September 2026 Edition, Qualtrics and SurveyMonkey were named in the same answer ninety-nine times, of the 186 answers naming Qualtrics and the 146 naming SurveyMonkey. In those answers SurveyMonkey took the first choice ten times and Qualtrics twenty-five.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Qualtrics and SurveyMonkey stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |
Qualtrics SurveyMonkey first choice named as an alternative argued againstblank: not namedEach cell is one answer, Qualtrics on the left and SurveyMonkey on the right.The direct prompt
The plain question, one answer per model, grouped by where Qualtrics and SurveyMonkey stood in it.
Qualtrics first, SurveyMonkey not the choice
1 of 12 modelsSurveyMonkey was named in the answer but not as the choice, or not at all.GPT-5.4 miniQualtrics alternatives: Medallia
SurveyMonkey first, Qualtrics an alternative
1 of 12 modelsQualtrics was named in the answer but not as the choice, or not at all.MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate
Neither was the first choice, one was named
2 of 12 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics
Neither was named
8 of 12 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SurveyMonkey leads by nine points.
SurveyMonkey9%#5 of 15Qualtrics0%#15 of 15Mid-marketThe figures above
The order flips: Qualtrics leads at mid-market.
Qualtrics5%#6 of 18SurveyMonkey4%#8 of 18Enterprise
Qualtrics leads by twenty-eight points.
Qualtrics34%#1 of 10SurveyMonkey6%#4 of 10What the models said about Qualtrics
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Major complaints: Extremely slow deployment (weeks or months), complex admin burden... Poor Trustpilot rating: ~1.2/5 with 67% one-star reviews” MiniMax M2.5 · negative prompt · hard negative
“Avoid for low budgets: ... Qualtrics, Medallia, and AskNicely \u2014 all skew enterprise-priced.” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid unless you are a Fortune 500 or academic institution with a dedicated CX team and budget.” GLM 4.7 FlashX · negative prompt · hard negative
“The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback.” Llama 4 Maverick · paraphrase prompt · first choice
“Choose Qualtrics or Medallia if you need enterprise-grade CX management, advanced analytics, and large-scale governance.” Perplexity Sonar · comparative prompt · first choice
“omnichannel feedback across the full customer journey warrants enterprise platforms like Qualtrics or Medallia” MiniMax M2.5 · comparative prompt · first choice
What the models said about SurveyMonkey
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Pricing complaints: Forced annual subscriptions, unclear pricing structure... Some reviewers call it a "scam"” MiniMax M2.5 · negative prompt · hard negative
“avoid Qualtrics and Medallia (too expensive), SurveyMonkey (too pricey)” GLM 4.7 FlashX · negative prompt · hard negative
“Platforms with Significant Red Flags ... SurveyMonkey ... Aggressive paywalling” Kimi K2 · negative prompt · hard negative
“SurveyMonkey Enterprise / Alchemer — fastest rollout, familiar UI, lower cost, good for survey ops” DeepSeek V4 Flash · scale prompt · first choice
“Consistently recommended as the best balance of ease-of-use and functionality for mid-market teams” MiniMax M2.5 · direct prompt · first choice
“For small teams, SurveyMonkey or Typeform; enterprises, demo Qualtrics.” Grok 4.1 Fast · comparative prompt · first choice
Also compared
Google Forms vs QualtricsGoogle Forms vs SurveyMonkeyCustomerGauge vs QualtricsCustomerGauge vs SurveyMonkeyRetently vs QualtricsRetently vs SurveyMonkeySurvicate vs QualtricsSurvicate vs SurveyMonkeySurveySparrow vs QualtricsSurveySparrow vs SurveyMonkeyQualtrics vs AskNicelyAskNicely vs SurveyMonkeyAll twenty-eight head-to-head pages and the full feedback standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.