Customer feedback and surveys · September 2026 Edition
CustomerGauge vs Qualtrics
Four of twelve models named CustomerGauge first on the direct prompt; one named Qualtrics. CustomerGauge was named by nine of the twelve models and Qualtrics by twelve and CustomerGauge carries 12 labels and Qualtrics 50, so the shares are not directly comparable.
Named in four categories this edition.
Provo, United States, founded 2002. Named in two categories this edition.
First-choice share13%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%44%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 18; printed, not drawn.
Labels1250A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CustomerGauge reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs CustomerGauge · Google Forms vs Qualtrics · CustomerGauge vs Retently
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
CustomerGaugeFirst choices, of twelve modelsQualtrics
Direct416 against Qualtrics
Paraphrase315 against Qualtrics
Comparative07
Budget-constrained002 against Qualtrics
Scale-constrained012 against Qualtrics
Negative007 against Qualtrics
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where CustomerGauge and Qualtrics stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |
CustomerGauge Qualtrics first choice named as an alternative argued againstblank: not namedEach cell is one answer, CustomerGauge on the left and Qualtrics on the right.The direct prompt
The plain question, one answer per model, grouped by where CustomerGauge and Qualtrics stood in it.
CustomerGauge first, Qualtrics not the choice
4 of 12 modelsQualtrics was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate
Qualtrics first, CustomerGauge not the choice
1 of 12 modelsCustomerGauge was named in the answer but not as the choice, or not at all.GPT-5.4 miniQualtrics alternatives: Medallia
Neither was the first choice, one was named
4 of 12 modelsThe answer put something else first and named one of the two as an alternative.Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate
Neither was named
3 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
CustomerGauge leads by four points.
CustomerGauge4%#7 of 15Qualtrics0%#15 of 15Mid-marketThe figures above
CustomerGauge leads by seven points.
CustomerGauge13%#2 of 18Qualtrics5%#6 of 18Enterprise
The order flips: Qualtrics leads at enterprise.
Qualtrics34%#1 of 10CustomerGauge26%#2 of 10What the models said about CustomerGauge
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback.” Llama 4 Maverick · paraphrase prompt · first choice
“the strongest all-around choice is CustomerGauge if your priority is account-level feedback tied to revenue, churn reduction, and expansion” Perplexity Sonar · direct prompt · first choice
“I'd recommend CustomerGauge if your priority is account-level NPS and tying feedback to revenue, churn risk, and customer success actions” Perplexity Sonar · paraphrase prompt · first choice
What the models said about Qualtrics
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Major complaints: Extremely slow deployment (weeks or months), complex admin burden... Poor Trustpilot rating: ~1.2/5 with 67% one-star reviews” MiniMax M2.5 · negative prompt · hard negative
“Avoid for low budgets: ... Qualtrics, Medallia, and AskNicely \u2014 all skew enterprise-priced.” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid unless you are a Fortune 500 or academic institution with a dedicated CX team and budget.” GLM 4.7 FlashX · negative prompt · hard negative
“The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback.” Llama 4 Maverick · paraphrase prompt · first choice
“Choose Qualtrics or Medallia if you need enterprise-grade CX management, advanced analytics, and large-scale governance.” Perplexity Sonar · comparative prompt · first choice
“omnichannel feedback across the full customer journey warrants enterprise platforms like Qualtrics or Medallia” MiniMax M2.5 · comparative prompt · first choice
Also compared
Google Forms vs CustomerGaugeGoogle Forms vs QualtricsCustomerGauge vs RetentlyCustomerGauge vs SurvicateCustomerGauge vs SurveySparrowCustomerGauge vs AskNicelyCustomerGauge vs SurveyMonkeyRetently vs QualtricsSurvicate vs QualtricsSurveySparrow vs QualtricsQualtrics vs AskNicelyQualtrics vs SurveyMonkeyAll twenty-eight head-to-head pages and the full feedback standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.