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Index Customer Feedback › Google Forms vs Qualtrics
Customer feedback and surveys · September 2026 Edition

Google Forms vs Qualtrics

Zero of twelve models named Google Forms first on the direct prompt; one named Qualtrics. Both were named by all twelve models and Google Forms carries 25 labels and Qualtrics 50, so the shares are not directly comparable.

Google Forms

accepted challenger

By Google Search, United States, founded 1997. Named in two categories this edition.

Qualtrics

criticized challenger

Provo, United States, founded 2002. Named in two categories this edition.

First-choice share15%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%44%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 18; printed, not drawn.
Labels2550A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Forms reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs CustomerGauge · Google Forms vs Retently · Google Forms vs Survicate

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Google FormsFirst choices, of twelve modelsQualtrics
Direct016 against Qualtrics
Paraphrase015 against Qualtrics
Comparative07
Budget-constrained802 against Qualtrics
Scale-constrained011 against Google Forms · 2 against Qualtrics
Negative102 against Google Forms · 7 against Qualtrics
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Google Forms and Qualtrics were named in the same answer thirty-six times, of the 63 answers naming Google Forms and the 186 naming Qualtrics. In those answers Qualtrics took the first choice five times and Google Forms eleven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Google Forms and Qualtrics stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Google Forms Qualtrics first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Forms on the left and Qualtrics on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Forms and Qualtrics stood in it.

Qualtrics first, Google Forms not the choice

1 of 12 modelsGoogle Forms was named in the answer but not as the choice, or not at all.
GPT-5.4 miniQualtrics alternatives: Medallia

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate

Neither was named

9 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Forms leads by nineteen points.
Google Forms19%#2 of 15
Qualtrics0%#15 of 15
The full small business standing →
Mid-marketThe figures above
Google Forms leads by nine points.
Google Forms15%#1 of 18
Qualtrics5%#6 of 18
The full mid-market standing →
Enterprise
The order flips: Qualtrics leads at enterprise.
Qualtrics34%#1 of 10
Google Forms0%#– of 10
The full enterprise standing →

What the models said about Google Forms

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“You are too large for simple, disconnected tools (like free Google Forms or basic Typeform accounts)” Gemini 3.5 Flash · scale prompt · soft negative
“Zero design flexibility, no logic jumps on free tier, lower completion rates” Kimi K2 · negative prompt · soft negative
“Google Forms & Microsoft Forms (Be cautious of: Branding & Security)” Gemini 3.5 Flash · negative prompt · soft negative
“For a truly limited budget, start with Google Forms — it's free, reliable, and handles basic feedback collection perfectly.” MiniMax M2.5 · budget prompt · first choice
“If your budget is literally zero: Google Forms (or Tally if you want a more modern look) is the way to go.” DeepSeek V4 Flash · budget prompt · first choice
“the best overall starting point is usually Google Forms if you only need basic surveys at zero cost” Perplexity Sonar · budget prompt · first choice

What the models said about Qualtrics

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Major complaints: Extremely slow deployment (weeks or months), complex admin burden... Poor Trustpilot rating: ~1.2/5 with 67% one-star reviews” MiniMax M2.5 · negative prompt · hard negative
“Avoid for low budgets: ... Qualtrics, Medallia, and AskNicely \u2014 all skew enterprise-priced.” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid unless you are a Fortune 500 or academic institution with a dedicated CX team and budget.” GLM 4.7 FlashX · negative prompt · hard negative
“The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback.” Llama 4 Maverick · paraphrase prompt · first choice
“Choose Qualtrics or Medallia if you need enterprise-grade CX management, advanced analytics, and large-scale governance.” Perplexity Sonar · comparative prompt · first choice
“omnichannel feedback across the full customer journey warrants enterprise platforms like Qualtrics or Medallia” MiniMax M2.5 · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.