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Customer feedback and surveys · September 2026 Edition

SurveySparrow vs Qualtrics

One of twelve models named SurveySparrow first on the direct prompt; one named Qualtrics. SurveySparrow was named by eleven of the twelve models and Qualtrics by twelve and SurveySparrow carries 32 labels and Qualtrics 50, so the shares are not directly comparable.

SurveySparrow

accepted challenger

Named in one category this edition.

Qualtrics

criticized challenger

Provo, United States, founded 2002. Named in two categories this edition.

First-choice share5%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%44%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 18; printed, not drawn.
Labels3250A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, SurveySparrow reading right to left. Rank and label count are printed, not drawn.Survicate was named alongside these two in seven of the twelve direct answers. Google Forms vs SurveySparrow · Google Forms vs Qualtrics · CustomerGauge vs SurveySparrow

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
SurveySparrowFirst choices, of twelve modelsQualtrics
Direct116 against Qualtrics
Paraphrase011 against SurveySparrow · 5 against Qualtrics
Comparative07
Budget-constrained202 against Qualtrics
Scale-constrained012 against Qualtrics
Negative001 against SurveySparrow · 7 against Qualtrics
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, SurveySparrow and Qualtrics were named in the same answer forty-two times, of the 58 answers naming SurveySparrow and the 186 naming Qualtrics. In those answers Qualtrics took the first choice eight times and SurveySparrow five.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where SurveySparrow and Qualtrics stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
SurveySparrow Qualtrics first choice named as an alternative argued againstblank: not namedEach cell is one answer, SurveySparrow on the left and Qualtrics on the right.

The direct prompt

The plain question, one answer per model, grouped by where SurveySparrow and Qualtrics stood in it.

SurveySparrow first, Qualtrics an alternative

1 of 12 modelsQualtrics was named in the answer but not as the choice, or not at all.
Llama 4 MaverickQuestionPro, SurveySparrow, Survicate alternatives: Medallia, Perspective AI, Qualtrics

Qualtrics first, SurveySparrow not the choice

1 of 12 modelsSurveySparrow was named in the answer but not as the choice, or not at all.
GPT-5.4 miniQualtrics alternatives: Medallia

Neither was the first choice, one was named

6 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Retently alternatives: Medallia Concierge, Nicereply, Simplesat, SurveyMonkey, SurveySparrow, Zonka Feedback
Mistral SmallHelply alternatives: CustomerGauge, SurveySparrow
DeepSeek V4 FlashRetently alternatives: CustomerGauge, QuestionPro, SurveySparrow, Survicate
Qwen 3.7 FlashCustomerGauge alternatives: Perspective AI, SurveySparrow, Survicate
Kimi K2Survicate alternatives: AskNicely, Nicereply, Retently, SurveySparrow
MiniMax M2.5SurveyMonkey alternatives: Medallia, Pendo, Qualtrics, Survicate

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashCustomerGauge alternatives: Canny, Retently, Survicate, UserVoice
Perplexity SonarCustomerGauge, Enterpret alternatives: Lumoa, Perspective AI
Grok 4.1 FastCustomerGauge alternatives: AskNicely, Retently, Survicate
GLM 4.7 FlashXCanny alternatives: Productboard, UserVoice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SurveySparrow leads by nine points.
SurveySparrow9%#4 of 15
Qualtrics0%#15 of 15
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
SurveySparrow5%#5 of 18
Qualtrics5%#6 of 18
The full mid-market standing →
Enterprise
The order flips: Qualtrics leads at enterprise.
Qualtrics34%#1 of 10
SurveySparrow0%#– of 10
The full enterprise standing →

What the models said about SurveySparrow

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“it feels more like a broader survey platform than a dedicated CX operating system” GPT-5.4 mini · paraphrase prompt · soft negative
“complaints about pricing at higher tiers” Qwen 3.7 Flash · negative prompt · soft negative
“SurveySparrow generally offers the strongest combination of affordable pricing, CX-specific features, and scalability.” Qwen 3.7 Flash · budget prompt · first choice
“The best customer feedback and survey platform for a mid-market B2B company is SurveySparrow, Survicate, or QuestionPro” Llama 4 Maverick · direct prompt · first choice
“If you can spend ~$20/month: SurveySparrow is the best value” DeepSeek V4 Flash · budget prompt · first choice

What the models said about Qualtrics

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Major complaints: Extremely slow deployment (weeks or months), complex admin burden... Poor Trustpilot rating: ~1.2/5 with 67% one-star reviews” MiniMax M2.5 · negative prompt · hard negative
“Avoid for low budgets: ... Qualtrics, Medallia, and AskNicely \u2014 all skew enterprise-priced.” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid unless you are a Fortune 500 or academic institution with a dedicated CX team and budget.” GLM 4.7 FlashX · negative prompt · hard negative
“The best NPS and customer experience survey tools for mid-sized B2B companies include CustomerGauge, Qualtrics XM, Medallia, SAS Customer Experience, and GetFeedback.” Llama 4 Maverick · paraphrase prompt · first choice
“Choose Qualtrics or Medallia if you need enterprise-grade CX management, advanced analytics, and large-scale governance.” Perplexity Sonar · comparative prompt · first choice
“omnichannel feedback across the full customer journey warrants enterprise platforms like Qualtrics or Medallia” MiniMax M2.5 · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.