AI Indexes
GTM AI Index
Index › Products › Typeform · October 2026 Edition
5 categories · Ranked

Typeform

141Judge labels
8First choices
44Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
9% in Feedback for small business buyers
Rank 12 of 84 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 35% of its 43 labels there were negative.
What the models named instead of Typeform →
By buyer segmentRead the same way at every buyer size.
In feedback · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Typeform for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer feedback and surveysCustomer2%12 of 8435%43criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Event lead capture appsMarketing0%68 of 7050%2under 10 labels · led by Blinq at 23%
Market intelligence platformsGTM data and infrastructure0%77 of 1720%2under 10 labels · led by Apollo.io at 17%
Audience and consumer insights platformsMarketing0%128 of 1550%1under 10 labels · led by SparkToro at 19%
Customer intelligence and data scienceGTM data and infrastructure0%80 of 1420%1under 10 labels · led by Amplitude at 18%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Typeform held within the floor in all five categories: no change cleared 11 points.

Best category · Feedback · by segment

Small business▼−1Since September 2026: 11% → 10%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 11% in September 2026
Inside the floor by 10 pointsRank 3 → 4 of 83
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 27 → 11 of 81
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 74 → 12 of 64

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Feedback0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 27 → 12 of 84
Event lead capture0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 68 of 70, unchanged
Market intelligence0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 77 of 172, unchanged
Audience insights0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 128 of 155, unchanged
Customer intel0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 80 of 142, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Typeform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.502024
GPT-5.4 mini01102
Gemini 3.5 Flash01045
Perplexity Sonar02103
Grok 4.2000224
Mistral Small03003
DeepSeek V4 Flash03115
Llama 4 Maverick00101
Qwen 3.7 Flash02114
Kimi K202114
GLM 4.7 FlashX11013
MiniMax M2.512104
GPT-6 Luna01023
Muse Glimmer 30B01124

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labels4
Paraphrase13 labels1
Comparative31 labels4not counted in share
Budget-constrained30 labels2
Scale-constrained14 labels1
Negative39 labels1not counted in share
First choiceAlternativeMentionNegative141 labels in all, every segment counted; 8 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend starting with SurveyMonkey or Typeform for general feedback” MiniMax M2.5 · Feedback · direct prompt · first choice
“SurveyMonkey or Typeform are the go‑to choices.” GLM 4.7 FlashX · Feedback · comparative prompt · first choice
“Conversational, branded forms. Cited for beautiful form customization and a lightweight UX for quick surveys.” Muse Glimmer 30B · Feedback · comparative prompt · alternative
“known for its beautiful and interactive surveys, providing a more engaging user experience” Claude Haiku 4.5 · Feedback · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why avoid: ... generic QR-code forms (Google Forms, Typeform)... Web-only solutions require a continuous, strong internet connection” Gemini 3.5 Flash · Event lead capture · negative prompt · hard negative
“Why to Skip ... not purpose-built for B2B account-level NPS tracking” DeepSeek V4 Flash · Feedback · paraphrase prompt · hard negative
“Legacy "Giants" to Avoid on a Tight Budget” Gemini 3.5 Flash · Feedback · budget prompt · hard negative
“The AI data-governance point above is the key caution: OpenAI features send question text + answers, which matters for confidential feedback” Muse Glimmer 30B · Feedback · negative prompt · soft negative

Named alongside

The products named in the same answers as Typeform, over the 141 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Typeform was named but was not.
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ProductSame answerTook the first choice insteadHead to head
SurveyMonkey110 of 1419Not among the top eight
Google Forms73 of 14120Not among the top eight
Qualtrics CustomerXM60 of 14111Not among the top eight
Medallia Experience Cloud36 of 1412Not among the top eight
Survicate35 of 1417Not among the top eight
SurveySparrow34 of 1416Not among the top eight
Jotform33 of 1413Not among the top eight
Hotjar32 of 1414Not among the top eight
Tally27 of 14110Not among the top eight
Zonka Feedback27 of 1412Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Typeform. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 124 of the 141 answers that named Typeform and are not a share of its labels.

Domains cited

guideflow.com78
typeform.comYour site56
survicate.com44
g2.com36
surveysparrow.com35
blog.hubspot.com34
zonkafeedback.com34
featureupvote.com30
learn.g2.com30
frill.co27

348 of the 404 domain citations in answers naming Typeform came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

typeform.com is not in Google's top ten for any of the category's searches. In the answers, Typeform takes 2% of first choices and CustomerGauge takes 24%.
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In search

Google, US estimates
Position for “customer feedback and survey platform”
–
not in the top ten
Position for “best customer feedback and survey platform”
–
not in the top ten
Searches for its name, Google
60,500 a month (“typeform”)
AI search demand for its name, est.
584 a month
Organic visits to its site
about 292,052 a month
Searches its site ranks for
25,435 · 1,298 in the top three
Sites linking to it
224,673
Paid Google search
3 searches its ads show for, about 45 clicks and $314 a month (estimate)
Ads on GoogleDetailLess
33+ ads · 27 text, 5 video, 1 image · 33 shown in the last 30 days

First shown July 2024, as TYPEFORM SL, verified. Ads started 2025-10 to 2026-09: 19 in the year, 14 before. 87 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 12 of 84 in feedback
Segment leader
24%
CustomerGauge
First choices
8 across its categories
Named in
141 answers
Its own site cited
in 124 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on typeform.com
10,007
subdomains included
Content
3,765
counted in the table below
Documentation
5,418
Product · Integration
22 · 2
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Template or tool2,946undated
Blog490132026-09-22
News or press9202021-03-14
Report or ebook7032026-09-14
Comparison50132026-09-14
Webinar or virtual event34undated
Conference or event3402025-07-03
Case study3202025-07-03
Glossary or explainer1792026-09-04

Most recent

How it is countedHide how it is counted

Every page typeform.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Typeform

What the judge wrote, as written, with how often. The vendor table decides that these count as Typeform; a claim can dispute any of them.
Typeform Business 1

Follow Typeform

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Typeform.com is the company behind Typeform.
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On record

Wikidata
Headquarters
Barcelona, Spain
Founded
2012

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Form Builder with AI Automation
For
everyone, marketers, and HR departments
Price stated
Yes typeform.com/pricing
Starting price
28 typeform.com/pricing
Free plan or trial
it’s free typeform.com
Integrations claimed
500 typeform.com/pricing · 300 typeform.com/platform-overview pages disagree
Certifications
GDPR complianceHIPAASSO
Hosting
USEU
Customers named
SmartBug MediaDouble Denim MarketingVivaBarry’sWWF Cities

What Typeform's own pages state, read September 28, 2026: typeform.com, typeform.com/pricing, trust.typeform.com, typeform.com/platform-overview, typeform.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Typeform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Typeform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Typeform by email, built from the raw record of the edition. It shows:

  • where Typeform is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Typeform, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at typeform.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.