Every category where a model named Adobe Real-Time CDP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Customer data platforms	GTM data and infrastructure	2%	12 of 61	50%	34	criticized challenger	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data management platforms	GTM data and infrastructure	0%	156 of 159	53%	17	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Audience and consumer insights platforms	Marketing	0%	51 of 155	36%	11	criticized challenger
Customer intelligence and data science	GTM data and infrastructure	0%	53 of 142	33%	6	under 10 labels · led by Amplitude at 18%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Identity resolution	GTM data and infrastructure	0%	110 of 140	33%	6	under 10 labels · led by Hightouch Adaptive Identity Resolution at 12%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Tag management	GTM data and infrastructure	0%	55 of 67	50%	2	under 10 labels · led by Google Tag Manager at 81%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Channel partner and local marketing	Partner and channel	0%	108 of 124	100%	1	under 10 labels · led by Channelscaler at 10%	newNew since September 2026: not ranked then, 0% now.
Data warehouse and reverse ETL for marketing	GTM data and infrastructure	0%	69 of 83	100%	1	under 10 labels · led by Hightouch at 40%	newNew since September 2026: not ranked then, 0% now.
Programmatic and display advertising	Marketing	0%	55 of 92	0%	1	under 10 labels · led by StackAdapt at 48%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Adobe Real-Time CDP held within the floor in all nine categories: no change cleared 11 points.

Best category · CDP · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 68 → 65 of 65

Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 9 pointsRank 58 → 12 of 57

Enterprise▲+8Since September 2026: 4% → 12%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

12%from 4% in September 2026

Inside the floor by 3 pointsRank 6 → 3 of 49

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
CDP	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 58 → 12 of 61
DMP	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 168 → 156 of 159
Audience insights	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 51 of 155, unchanged
Customer intel	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 66 → 53 of 142
Identity	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 30 → 110 of 140
Tag management	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 45 → 55 of 67
Channel marketing	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 108 of 124, unchanged
Warehouse & ETL	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 69 of 83, unchanged
Programmatic	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 55 of 92, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Adobe Real-Time CDP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	2	0	3
GPT-5.4 mini	0	0	1	1	2
Gemini 3.5 Flash	0	1	0	7	8
Perplexity Sonar	0	1	2	5	8
Grok 4.1 Fast	0	0	2	3	5
Mistral Small	1	3	1	0	5
DeepSeek V4 Flash	0	1	2	7	10
Llama 4 Maverick	0	2	5	0	7
Qwen 3.7 Flash	0	0	2	8	10
Kimi K2	0	1	3	1	5
GLM 4.7 FlashX	0	1	1	2	4
MiniMax M2.5	0	2	2	2	6
GPT-6 Luna	0	2	1	0	3
Muse Glimmer 30B	0	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct64 labels11

Paraphrase44 labels10

Comparative58 labelsNone

Budget-constrained32 labels2

Scale-constrained41 labels1

Negative62 labelsNone

First choiceAlternativeMentionNegative301 labels in all, every segment counted; 24 of the 24 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Adobe Real-Time CDP (B2B Edition) or Salesforce CDP are top choices due to their robust B2B features and scalability” Mistral Small · CDP · paraphrase prompt · first choice

“Adobe is steering new customers toward Adobe Real-Time CDP, which shifts from pseudonymous, cookie-based audience management to first-party customer profiles” Muse Glimmer 30B · DMP · negative prompt · alternative

“If you're deep in Adobe Experience Cloud, Adobe Real‑Time CDP offers integrated personalization and journey orchestration.” GLM 4.7 FlashX · CDP · comparative prompt · alternative

“Consider Adobe or Salesforce if you're already committed to their respective ecosystems” GPT-6 Luna · CDP · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“You should avoid these if you do not have an enterprise budget or IT headcount ... they carry a premium price tag and high complexity” Qwen 3.7 Flash · CDP · negative prompt · hard negative

“What to Avoid for Mid-Market — enterprise-focused, with pricing and complexity that typically don't fit mid-market budgets” DeepSeek V4 Flash · DMP · direct prompt · hard negative

“Avoid enterprise platforms (like Adobe or SAP) unless you are at the upper end of the mid-market” Qwen 3.7 Flash · DMP · direct prompt · hard negative

“you should probably steer clear unless you already run a massive Adobe-dominant tech stack” Gemini 3.5 Flash · Tag management · direct prompt · hard negative

Named alongside

The products named in the same answers as Adobe Real-Time CDP, over the 299 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Real-Time CDP was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Salesforce Data Cloud188 of 29929Compare →

Segment138 of 29921Compare →

Tealium100 of 2994Not among the top eight

Hightouch77 of 29912Compare →

Treasure Data65 of 2993Not among the top eight

mParticle57 of 2991Not among the top eight

Amperity45 of 2992Not among the top eight

ActionIQ43 of 2991Not among the top eight

GWI38 of 29916Not among the top eight

RudderStack35 of 2994Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Real-Time CDP. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 284 of the 299 answers that named Adobe Real-Time CDP and are not a share of its labels.

Domains cited

cdp.com132

g2.com104

improvado.io82

learn.g2.com81

guideflow.com74

pipeline.zoominfo.com66

gartner.com59

decentriq.com58

resources.rework.com57

hightouch.com55

768 of the 768 domain citations in answers naming Adobe Real-Time CDP came from somebody else's page.

Pages cited

cdp.com/basics/cdp-vendors99

improvado.io/blog/top-7-customer-data-platforms55

brevo.com/blog/best-customer-data-platform52

elogic.co/blog/best-customer-data-platforms50

gartner.com/reviews/market/customer-data-platforms39

learn.g2.com/best-audience-intelligence-platforms39

learn.g2.com/best-customer-data-platforms35

cloudtalk.io/blog/best-customer-data-platform32

Pages are listed as the models cited them.

Search and answers

Where Adobe Real-Time CDP stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 590 a month (“adobe real-time cdp”)
AI search demand for its name, est.: 2 a month
Its own site: It sits on Adobe's site (adobe.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 12 of 61 in CDP

Segment leader

49%

Segment

First choices: 24 across its categories
Named in: 299 answers
Its own site cited: in 284 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Adobe Real-Time CDP

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Real-Time CDP; a claim can dispute any of them.

Adobe 9Adobe Experience Platform 3Adobe Analytics / Adobe Real-Time CDP 1Adobe Experience Platform (Launch) 1Adobe Experience Platform (formerly Launch) 1Adobe Real-Time CDP (B2B Edition) 1Adobe Real-Time CDP (Experience Platform) 1Adobe Real-Time CDP / Experience Platform 1Adobe Real-Time Customer Data Platform (CDP) 1Adobe Real‑Time CDP 1

Follow Adobe Real-Time CDP

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adobe is the company behind Adobe Real-Time CDP.

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On record

Wikidata

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange
Also from Adobe: Adobe AEM, Adobe Acrobat Sign, Adobe Advertising, Adobe Advertising Cloud DSP, Adobe Analytics, Adobe Analytics / Customer Journey Analytics, Adobe Audience Manager, Adobe Brand Visibility and 37 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: built on Adobe Experience Platform, enables Customer to stitch data from multiple sources to create real-time Profiles and activate Profiles via pre-built destinations that Customer can select through the Real-time Customer Data Platform user interface
helpx.adobe.com/legal/product-descriptions/real-time-customer-data-platform.html
For: Customer
helpx.adobe.com/legal/product-descriptions/real-time-customer-data-platform.html
Free plan or trial: Prior to the Initial License Term Start Date, Customer is granted a limited license to access Real-time Customer Data Platform for the sole purpose of implementation and testing at no additional cost to Customer helpx.adobe.com/legal/product-descriptions/real-time-customer-data-platform.html
Hosting: North America
Not stated on the pages read: Price, starting price, integrations, certifications, customers

What Adobe Real-Time CDP's own pages state, read September 28, 2026: helpx.adobe.com/legal/product-descriptions/real-time-customer-data-platform.html, helpx.adobe.com/legal/product-descriptions/Adobe-Real-time-Customer-Data-Platform-Connections.html, helpx.adobe.com/legal/product-descriptions/real-time-customer-data-platform-b2b.html, helpx.adobe.com/legal/product-descriptions/real-time-customer-data-platform-b2p.html, helpx.adobe.com/legal/product-descriptions/real-time-customer-data-platform-collaboration.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Real-Time CDP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Real-Time CDP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adobe Real-Time CDP by email, built from the raw record of the edition. It shows:

where Adobe Real-Time CDP is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Adobe Real-Time CDP, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.