| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Customer data platforms | GTM data and infrastructure | 0% | 35 of 35 | 56% | 16 | criticized challenger |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 43 of 62 | 50% | 2 | under 10 labels |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 0 | 1 | 5 | 6 |
| Claude Opus 4.8 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Astra | 0 | 2 | 0 | 1 | 3 |
| GPT-5.6 Sol | 0 | 1 | 1 | 1 | 3 |
| Gemini 3.1 Pro | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar Pro | 0 | 1 | 0 | 1 | 2 |
Verbatim evidence the judge attached to positive labels.
“Best suited for organizations already invested in Adobe's ecosystem... Its main knock is that users note its segmentation features could be improved.” Claude Opus 4.8 · CDP · comparative prompt · alternative
“Choose Adobe Real-Time CDP if you already use Adobe tools and want real-time personalization.” Perplexity Sonar Pro · CDP · comparative prompt · alternative
“Adobe supports consumer and business profile use cases.” GPT-6 Astra · CDP · scale prompt · alternative
“Already standardized on Adobe: Adobe Real-Time CDP” GPT-5.6 Sol · CDP · comparative prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What I'd steer you away from - Adobe Real-Time CDP or Salesforce Data Cloud — ... Mid-market implementations routinely stall.” Claude Opus 5 · CDP · paraphrase prompt · hard negative
“Avoid or be cautious with Adobe Real-Time CDP if you are not already in the Adobe ecosystem” Perplexity Sonar Pro · CDP · negative prompt · hard negative
“Adobe's streaming segmentation has eligibility restrictions; multi-entity queries and certain longer event lookbacks are ineligible.” GPT-6 Astra · CDP · negative prompt · soft negative
“requires migrating to the heavy Adobe Experience Platform (AEP)... ensure you have the engineering resources for the AEP migration” Gemini 3.1 Pro · CDP · negative prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Real-Time CDP, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.