| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Customer data platforms | GTM data and infrastructure | 12% | 4 of 35 | 0% | 23 | accepted challenger |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 2% | 5 of 62 | 6% | 18 | accepted challenger |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 6 | 3 | 0 | 9 |
| Claude Opus 4.8 | 1 | 2 | 4 | 0 | 7 |
| GPT-6 Astra | 0 | 7 | 0 | 0 | 7 |
| GPT-5.6 Sol | 2 | 6 | 0 | 1 | 9 |
| Gemini 3.1 Pro | 1 | 4 | 0 | 0 | 5 |
| Perplexity Sonar Pro | 0 | 4 | 0 | 0 | 4 |
Verbatim evidence the judge attached to positive labels.
“Often the top recommendation for cost-conscious, developer-oriented teams... Start with RudderStack's free/starter tier” Claude Opus 4.8 · CDP · budget prompt · first choice
“If you have developers but no cash: Self-host an open-source tool like Tracardi or use RudderStack's free tier.” Gemini 3.1 Pro · CDP · budget prompt · first choice
“For a limited budget, RudderStack is currently the best-value default” GPT-5.6 Sol · Warehouse & ETL · budget prompt · first choice
“Best overall on a limited budget: RudderStack” GPT-5.6 Sol · CDP · budget prompt · first choice
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“potentially too broad if you only need reverse ETL” GPT-5.6 Sol · Warehouse & ETL · negative prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as RudderStack, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.