Small business▼−12Since September 2026: 16% → 4%, −12 points. Past the 11-point floor: movement. Read over the models both editions asked.
4%from 16% in September 2026
Cleared the floor by 1 pointRank 3 → 7 of 65
7 categories · RankedRudderStack
140Judge labels
15First choices
5Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
9% in CDP for small business buyers
Rank 4 of 61 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 31 labels there were negative.
What the models named instead of RudderStack →By buyer segmentRead the same way at every buyer size.
Small business3 of 78
9%35 labels
accepted challenger
Mid-market4 of 61
4%31 labels
accepted challenger
Enterprise13 of 52
2%6 labels
under the label threshold
In cdp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named RudderStack for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer data platforms | GTM data and infrastructure | 4% | 4 of 61 | 0% | 31 | accepted challenger | ▼−11Since September 2026: 14% → 2%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 2% | 5 of 159 | 0% | 7 | under 10 labels · led by Segment at 37% | ▼−4Since September 2026: 7% → 3%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Identity resolution | GTM data and infrastructure | 2% | 15 of 140 | 17% | 6 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | ▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 52 of 142 | 25% | 4 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Tag management | GTM data and infrastructure | 0% | 13 of 67 | 0% | 4 | under 10 labels · led by Google Tag Manager at 81% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 39 of 59 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 63% | newNew since September 2026: not ranked then, 0% now. |
| Session replay and heatmaps | GTM data and infrastructure | 0% | 51 of 56 | 0% | 1 | under 10 labels · led by Microsoft Clarity at 33% |
Movement
Since September 2026, RudderStack moved past the floor in one of seven categories: CDP, −11 points to 2%. It held within the floor in the other six.
Best category · CDP · by segment
Mid-market▼−11Since September 2026: 14% → 2%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.
2%from 14% in September 2026
Cleared the floor by 0 pointsRank 3 → 5 of 57
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 15 → 13 of 49
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| CDP | 14% | 2% | ▼−11Since September 2026: 14% → 2%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 3 → 4 of 61 |
| DMP | 7% | 3% | ▼−4Since September 2026: 7% → 3%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 5 of 159 |
| Identity | 6% | 2% | ▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 15 of 140 |
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 52 of 142 |
| Tag management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 13 of 67 |
| Marketing automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 59, unchanged |
| Session replay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 56, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated RudderStack across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated RudderStack across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 2 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 6 | 3 | 0 | 9 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 4 | 2 | 0 | 6 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 4 | 2 | 0 | 6 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 6 | 0 | 0 | 6 |
| Kimi K2 | 2 | 1 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 1 | 3 | 0 | 1 | 5 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct25 labels1
Paraphrase12 labels1
Comparative26 labels6not counted in share
Budget-constrained43 labels12
Scale-constrained20 labels1
Negative14 labels2not counted in share
First choiceAlternativeMentionNegative140 labels in all, every segment counted; 15 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Warehouse-native solutions (Hightouch, RudderStack, etc.)—keep data in your infrastructure” Kimi K2 · Identity · negative prompt · first choice
“RudderStack is my default pick for a tight budget if you have technical support” GPT-6 Luna · CDP · budget prompt · first choice
“Just starting out? → Twilio Segment's free tier or RudderStack's free tier” Kimi K2 · CDP · budget prompt · first choice
“the best "budget-friendly" choice today is RudderStack” GLM 4.7 FlashX · DMP · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“RudderStack has a free data-pipeline tier, but its pricing page lists its Profiles and identity-resolution features under Enterprise” GPT-6 Luna · Identity · budget prompt · soft negative
“Building your own stack offers flexibility but demands 3-5 data engineers and a 12-18 month build cycle” Mistral Small · Customer intel · negative prompt · soft negative
Named alongside
The products named in the same answers as RudderStack, over the 140 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and RudderStack was named but was not.ShowHide
Named alongside
The products named in the same answers as RudderStack, over the 140 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and RudderStack was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named RudderStack. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 125 of the 140 answers that named RudderStack and are not a share of its labels.
Domains cited
cdp.com65
g2.com58
brevo.com45
rudderstack.comYour site41
elogic.co33
resources.rework.com33
cloudtalk.io32
pipeline.zoominfo.com28
hightouch.com26
nvecta.com26
346 of the 387 domain citations in answers naming RudderStack came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
rudderstack.com is not in Google's top ten for any of the category's searches. In the answers, RudderStack takes 4% of first choices and Segment takes 49%.ShowHide
Search and answers
rudderstack.com is not in Google's top ten for any of the category's searches. In the answers, RudderStack takes 4% of first choices and Segment takes 49%.
ShowHideIn search
Google, US estimatesPosition for “customer data platform”
–
not in the top ten
Position for “best customer data platform”
–
not in the top ten
- Searches for its name, Google
- 1,900 a month (“rudderstack”)
- AI search demand for its name, est.
- 42 a month
- Organic visits to its site
- about 46,132 a month
- Searches its site ranks for
- 6,747 · 462 in the top three
- Sites linking to it
- 3,544
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 4 of 61 in CDP
Segment leader
49%
Segment
- First choices
- 15 across its categories
- Named in
- 140 answers
- Its own site cited
- in 125 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on rudderstack.com
10,000
subdomains included
Content
1,058
counted in the table below
Documentation
1,078
Product · Integration
13 · 7,777
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 452 | undated | |||
| Blog | 383 | undated | CDP, Product analytics | ||
| Webinar or virtual event | 78 | undated | Identity, CDP | ||
| Comparison | 61 | undated | CDP, CRM | ||
| Case study | 39 | undated | CDP | ||
| Conference or event | 25 | undated | Identity | ||
| Glossary or explainer | 19 | undated | CDP | ||
| Podcast or video | 1 | undated |
Events in person
Last twelve months
- June 1, 2026 to June 4, 2026RudderStack at Snowflake SummitSan Francisco · exhibited
As the event pages on rudderstack.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page rudderstack.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as RudderStack
What the judge wrote, as written, with how often. The vendor table decides that these count as RudderStack; a claim can dispute any of them.
Rudderstack 3
Follow RudderStack
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
RudderStack is its own company.ShowHide
The company
RudderStack is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The agentic customer data platform
- For
- data teams
- Price stated
- Free $0 free forever; Growth $265 /month; Enterprise Custom rudderstack.com/pricing
- Starting price
- $0 rudderstack.com/pricing
- Free plan or trial
- Try for free rudderstack.com
- Integrations claimed
- 200 rudderstack.com
- Certifications
- SOC 2 Type II CertifiedGDPR CompliantHIPAA CompliantSOC 2 Type 2 complianceHIPAAGDPR
- Customers named
- VSCOGlassdoorFullscriptBolcomWyzeManscapedNuts
- Not stated on the pages read
- Hosting
What RudderStack's own pages state, read September 28, 2026: rudderstack.com, rudderstack.com/pricing, rudderstack.com/security, rudderstack.com/product/lookout, rudderstack.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when RudderStack's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as RudderStack, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for RudderStack by email, built from the raw record of the edition. It shows:
- where RudderStack is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name RudderStack, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.