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GTM AI Index
Index › Products › BlueConic · October 2026 Edition
5 categories · Ranked

BlueConic

71Judge labels
14First choices
9Negative labels
11 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
12% in DMP for mid-market buyers
Rank 3 of 159 in the mid-market standingaccepted challenger
5 of 14 models made it the first choice on the direct prompt; 0% of its 12 labels there were negative.
What the models named instead of BlueConic →
By buyer segmentRead the same way at every buyer size.
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named BlueConic for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Data management platformsGTM data and infrastructure12%3 of 1590%12accepted challenger▲+10Since September 2026: 2% → 12%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer data platformsGTM data and infrastructure8%3 of 6115%20accepted challenger=heldSince September 2026: 5% → 5%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Identity resolutionGTM data and infrastructure0%38 of 1400%4under 10 labels · led by Hightouch Adaptive Identity Resolution at 12%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data scienceGTM data and infrastructure0%34 of 1420%3under 10 labels · led by Amplitude at 18%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Tag managementGTM data and infrastructure0%36 of 670%1under 10 labels · led by Google Tag Manager at 81%

Movement

Since September 2026, BlueConic held within the floor in all five categories: no change cleared 11 points.

Best category · DMP · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 163 → 45 of 161
Mid-market▲+10Since September 2026: 2% → 12%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 2% in September 2026
Inside the floor by 1 pointRank 11 → 2 of 150
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 43 → 12 of 137

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
DMP2%12%▲+10Since September 2026: 2% → 12%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 11 → 3 of 159
CDP5%5%=heldSince September 2026: 5% → 5%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 4 → 3 of 61
Identity0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 32 → 38 of 140
Customer intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 125 → 34 of 142
Tag management0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 36 of 67, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated BlueConic across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.520002
GPT-5.4 mini00101
Gemini 3.5 Flash03014
Perplexity Sonar01012
Grok 4.1 Fast04206
Mistral Small01102
DeepSeek V4 Flash16007
Llama 4 Maverick00000
Qwen 3.7 Flash12205
Kimi K212003
GLM 4.7 FlashX00000
MiniMax M2.510001
GPT-6 Luna00000
Muse Glimmer 30B32117

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct32 labels9
Paraphrase11 labels3
Comparative8 labels2not counted in share
Budget-constrained10 labels2
Scale-constrained4 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative71 labels in all, every segment counted; 14 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“BlueConic is best for mid-market marketing teams that need a CDP they can operate without dedicated data engineering support” Claude Haiku 4.5 · DMP · direct prompt · first choice
“best for mid-market marketing teams that need a CDP they can operate without dedicated data engineering support” Claude Haiku 4.5 · CDP · direct prompt · first choice
“Segment and BlueConic offer manageable starting prices with HubSpot and Salesforce connectors” Muse Glimmer 30B · CDP · direct prompt · first choice
“BlueConic if you're marketing-led and want to own the platform without heavy IT involvement” DeepSeek V4 Flash · DMP · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“BlueConic if you need deep warehouse-centric modeling or heavy event streaming at scale.” Perplexity Sonar · CDP · negative prompt · soft negative
“BlueConic was a challenger in 2024, but it's now a niche player” Muse Glimmer 30B · CDP · comparative prompt · soft negative
“Legacy "Packaged" CDPs... requires complex, custom workarounds” Gemini 3.5 Flash · CDP · negative prompt · soft negative

Named alongside

The products named in the same answers as BlueConic, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BlueConic was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Tealium23 of 710Not among the top eight
mParticle15 of 710Not among the top eight
Amperity13 of 710Not among the top eight
Treasure Data12 of 711Not among the top eight
Twilio Segment Unify9 of 712Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named BlueConic. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 64 of the 71 answers that named BlueConic and are not a share of its labels.

Domains cited

cdp.com49
pipeline.zoominfo.com28
g2.com25
brevo.com23
improvado.io23
gartner.com21
guideflow.com20
resources.rework.com18
us.fitgap.com17
elogic.co16

240 of the 240 domain citations in answers naming BlueConic came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

blueconic.com ranks 5 on Google for the category's searches. In the answers, BlueConic takes 12% of first choices and Segment takes 37%.
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In search

Google, US estimates
Position for “data management platform for audiences”
5
Position for “best data management platform for audiences”
–
not in the top ten
Searches for its name, Google
1,000 a month (“blueconic”)
AI search demand for its name, est.
22 a month
Organic visits to its site
about 4,661 a month
Searches its site ranks for
1,819 · 60 in the top three
Sites linking to it
1,907
Paid Google search
2 searches its ads show for, about 6 clicks and $142 a month (estimate)
Ads on GoogleDetailLess
103 ads · 100 text, 3 image · 9 shown in the last 30 days

First shown August 2025, as BlueConic Holding, Inc, verified. Ads started 2025-10 to 2026-09: 84 in the year, 19 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
12%
rank 3 of 159 in DMP
Segment leader
37%
Segment
First choices
14 across its categories
Named in
71 answers
Its own site cited
in 64 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on blueconic.com
1,588
subdomains included
Content
951
counted in the table below
Documentation
477
Product · Integration
26 · 1
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog530152026-09-11CDP, Enrichment
News or press267undatedCDP, CRM
Case study6302024-10-17CDP, Enrichment
Webinar or virtual event3202026-06-25CDP, Identity
Report or ebook2282026-08-06CDP
Template or tool1312026-09-11
Glossary or explainer802026-06-01
Comparison712026-08-06CDP, DMP
Conference or event612026-08-06CDP
Podcast or video302026-06-17

Events in person

Last twelve months

As the event pages on blueconic.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page blueconic.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as BlueConic

What the judge wrote, as written, with how often. The vendor table decides that these count as BlueConic; a claim can dispute any of them.
BlueConic (by Intercom) 1

Follow BlueConic

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

BlueConic is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
The Platform Powering Customer Growth
For
e-commerce brands
Integrations claimed
150 blueconic.com
Certifications
SOC 2 Type II certified
Customers named
EssityFree PeoplePepsiCoRevZillaRabobankBlissNestlé PurinaLovesac
Not stated on the pages read
Price, starting price, free plan or trial, hosting

What BlueConic's own pages state, read September 28, 2026: blueconic.com, blueconic.com/solutions/it, blueconic.com/customers, blueconic.com/about/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BlueConic's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BlueConic, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for BlueConic by email, built from the raw record of the edition. It shows:

  • where BlueConic is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name BlueConic, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at blueconic.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where BlueConic is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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Data management platforms

BlueConic is among the products AI models recommend first in Data management platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Data management platforms, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/gtm-data/data-management-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/blueconic--data-management-platforms-wide.svg" alt="Among AI models' top three in Data management platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Data management platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Data management platforms, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/gtm-data/data-management-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/blueconic--data-management-platforms-square.svg" alt="Among AI models' top three in Data management platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Data management platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Data management platforms, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/gtm-data/data-management-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/blueconic--data-management-platforms-compact.svg" alt="Among AI models' top three in Data management platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Data management platforms standing, where the claim can be checked.

Customer data platforms

BlueConic is among the products AI models recommend first in Customer data platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Customer data platforms, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/gtm-data/customer-data-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/blueconic--customer-data-platforms-wide.svg" alt="Among AI models' top three in Customer data platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer data platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Customer data platforms, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/gtm-data/customer-data-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/blueconic--customer-data-platforms-square.svg" alt="Among AI models' top three in Customer data platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer data platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Customer data platforms, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/gtm-data/customer-data-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/blueconic--customer-data-platforms-compact.svg" alt="Among AI models' top three in Customer data platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer data platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.