Five of twelve models named Hightouch first on the direct prompt; one named BlueConic. Hightouch was named by twelve of the twelve models and BlueConic by eleven and Hightouch carries 41 labels and BlueConic 27, so the shares are not directly comparable.
Named in six categories this edition.
Named in five categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer data platforms page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Composable/warehouse-native setups (e.g., Hightouch, RudderStack with Snowflake): Multi-vendor stacks multiply DPAs, audit burdens, and breach risks” Grok 4.1 Fast · negative prompt · soft negative
“I'd usually start with: Hightouch if your team already has a warehouse and wants to activate data without buying a heavy all-in-one CDP.” GPT-5.4 mini · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Avoid enterprise-grade CDPs like ... BlueConic” DeepSeek V4 Flash · budget prompt · hard negative
“Risk: Stagnation & Support Issues ... criticize slow, reactive support and a sense that the feature set has stagnated” Kimi K2 · negative prompt · soft negative
“Be cautious of Legacy "Packaged" CDPs (e.g., Twilio Segment, Tealium, BlueConic, mParticle)” Gemini 3.5 Flash · negative prompt · soft negative
“Marketing-led & non-technical | BlueConic or ActionIQ ... Best for Non-Technical Marketers | BlueConic” Qwen 3.7 Flash · direct prompt · first choice
“the recommended CDPs are Segment and BlueConic” Llama 4 Maverick · paraphrase prompt · first choice
“BlueConic | Marketer-friendly, fast implementation, no-code | Smaller ecosystem; less developer flexibility” Kimi K2 · scale prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.