Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 66 → 64 of 65
5 categories · RankedTealium
191Judge labels
10First choices
70Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
12% in CDP for enterprise buyers
Rank 13 of 61 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 38 labels there were negative.
What the models named instead of Tealium →By buyer segmentStrongest at enterprise.
Small business77 of 78
0%20 labels
criticized challenger
Mid-market13 of 61
0%38 labels
accepted challenger
Enterprise3 of 52
12%44 labels
accepted challenger
In cdp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Tealium for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer data platforms | GTM data and infrastructure | 0% | 13 of 61 | 21% | 38 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Identity resolution | GTM data and infrastructure | 0% | 42 of 140 | 30% | 20 | criticized challenger | ▼−8Since September 2026: 8% → 0%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 37 of 142 | 17% | 6 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 80 of 83 | 75% | 4 | under 10 labels · led by Hightouch at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Consent and privacy management | GTM data and infrastructure | 0% | 34 of 52 | 0% | 1 | under 10 labels · led by Osano at 31% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Tealium held within the floor in all five categories: no change cleared 11 points.
Best category · CDP · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 10 → 13 of 57
Enterprise▲+1Since September 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 11% in September 2026
Inside the floor by 10 pointsRank 2 of 49, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Identity | 8% | 0% | ▼−8Since September 2026: 8% → 0%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 42 of 140 |
| CDP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 13 of 61 |
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 49 → 37 of 142 |
| Warehouse & ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 96 → 80 of 83 |
| Consent | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 34 of 52, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Tealium across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Tealium across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 2 | 2 | 1 | 5 |
| Gemini 3.5 Flash | 0 | 2 | 4 | 3 | 9 |
| Perplexity Sonar | 0 | 1 | 3 | 2 | 6 |
| Grok 4.1 Fast | 0 | 2 | 4 | 1 | 7 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 4 | 8 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 2 | 5 |
| Kimi K2 | 0 | 3 | 2 | 4 | 9 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 4 | 1 | 0 | 5 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 3 | 0 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct27 labels2
Paraphrase24 labels3
Comparative48 labelsNone
Budget-constrained18 labels4
Scale-constrained25 labels1
Negative49 labelsNone
First choiceAlternativeMentionNegative191 labels in all, every segment counted; 10 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If data privacy and tag management are your top priorities, Tealium's governance and consent features are hard to beat.” GLM 4.7 FlashX · CDP · comparative prompt · alternative
“Choose Amperity or Tealium if you have high-volume data and need the most accurate identity resolution possible.” Qwen 3.7 Flash · CDP · comparative prompt · alternative
“Tealium fits compliance-heavy mid-market B2B e.g., healthcare, finance needing HIPAA BAA and strong governance” Muse Glimmer 30B · CDP · direct prompt · alternative
“Tealium | Strong governance, consent management | Heavily regulated industry; privacy-first requirements” Kimi K2 · CDP · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to avoid on a tight budget * Tealium publishes no pricing; Vendr pegs mid-market deployments at $60,000–$150,000 per year” Muse Glimmer 30B · CDP · budget prompt · hard negative
“you should completely avoid traditional Customer Data Platforms (CDPs) like Amperity, Tealium, or LiveRamp” Gemini 3.5 Flash · Identity · budget prompt · hard negative
“Avoid packaged CDPs (Segment, Adobe, Tealium) at mid-market scale for pure B2B” DeepSeek V4 Flash · Warehouse & ETL · paraphrase prompt · hard negative
“Black-box CDPs like Segment, mParticle, Tealium, and Simon Data” Perplexity Sonar · Identity · negative prompt · hard negative
Named alongside
The products named in the same answers as Tealium, over the 191 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tealium was named but was not.ShowHide
Named alongside
The products named in the same answers as Tealium, over the 191 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tealium was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Tealium. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 174 of the 191 answers that named Tealium and are not a share of its labels.
Domains cited
cdp.com96
g2.com62
guideflow.com47
improvado.io47
resources.rework.com44
hightouch.com42
brevo.com41
elogic.co35
gartner.com35
checkthat.ai34
483 of the 483 domain citations in answers naming Tealium came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tealium.com is not in Google's top ten for any of the category's searches. In the answers, Tealium takes 0% of first choices and Segment takes 49%.ShowHide
Search and answers
tealium.com is not in Google's top ten for any of the category's searches. In the answers, Tealium takes 0% of first choices and Segment takes 49%.
ShowHideIn search
Google, US estimatesPosition for “customer data platform”
–
not in the top ten
Position for “best customer data platform”
–
not in the top ten
- Searches for its name, Google
- 2,900 a month (“tealium”)
- AI search demand for its name, est.
- 143 a month
- Organic visits to its site
- about 9,399 a month
- Searches its site ranks for
- 1,665 · 159 in the top three
- Sites linking to it
- 5,951
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 13 of 61 in CDP
Segment leader
49%
Segment
- First choices
- 10 across its categories
- Named in
- 191 answers
- Its own site cited
- in 174 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on tealium.com
7,247
subdomains included
Content
2,551
counted in the table below
Documentation
1,586
Product · Integration
40 · 1,070
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,014 | 17 | 2026-09-28 | ||
| Podcast or video | 431 | 2 | 2026-07-22 | ||
| News or press | 253 | 1 | 2026-08-31 | ||
| Report or ebook | 238 | 5 | 2026-09-01 | ||
| Conference or event | 214 | 14 | 2027-01-10 | ||
| Webinar or virtual event | 201 | 13 | 2026-09-23 | ||
| Case study | 108 | 7 | 2026-08-13 | ||
| Glossary or explainer | 57 | 0 | 2026-05-28 | ||
| Comparison | 19 | 0 | 2026-04-26 | ||
| Template or tool | 16 | 0 | 2026-02-02 |
Most recent
- 2027-01-10Nrf 26 retails big show conference or event
- 2026-09-28California consumer privacy act blog
- 2026-09-24Inside the gardens you own nothing blog
- 2026-09-2311 6 26 olive oil tasting experience virtual event webinar or virtual event
- 2026-09-2312 7 26 tealium vip suite ny rangers game conference or event
- 2026-09-22Digital marketing for finserv conference or event
Events in person
Upcoming
- October 25, 2026 to October 28, 2026Healthcare Interactive ConferenceOmni Orlando Resort at ChampionsGate, Orlando, US · hosts
- November 30, 2026 to December 4, 2026AWS re:Invent 2026Las Vegas, United States · takes part
Last twelve months
- October 13, 2026Snowflake World Tour Ciudad de MéxicoCiudad de México, Mexico · attended
- reported July 2026Customer Loyalty MasterclassLondon · hosted
- reported June 2026Snowflake Summitplace not stated · exhibited
As the event pages on tealium.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page tealium.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Tealium
What the judge wrote, as written, with how often. The vendor table decides that these count as Tealium; a claim can dispute any of them.
Tealium AudienceStream 13Tealium (mParticle) 1
Follow Tealium
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Tealium.ShowHide
The company
Tealium.
ShowHideOn record
Wikidata- Website
- tealium.com
- Headquarters
- San Diego, United States
- Founded
- 2008
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Customer Data Platform | Trusted Data for AI
- For
- Marketing, data analytics, and AI teams
- Integrations claimed
- 1300 tealium.com
- Certifications
- SOC 2 Type IIISO 27001ISO 27018ISO 27701ISO 42001HIPAAGDPR alignmentHIPAA BAAs
- Customers named
- Spark New ZealandSportsbetLegal & General
- Not stated on the pages read
- Price, starting price, free plan or trial, hosting
What Tealium's own pages state, read September 28, 2026: tealium.com, trust.tealium.com, tealium.com/platform, tealium.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tealium's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tealium, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Tealium by email, built from the raw record of the edition. It shows:
- where Tealium is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Tealium, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.