Small business▲+12Since September 2026: 2% → 14%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.
14%from 2% in September 2026
Cleared the floor by 1 pointRank 6 → 2 of 65
1 category · RankedKlaviyo Data Platform
48Judge labels
7First choices
5Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
12% in CDP for small business buyers
Rank 17 of 61 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 17% of its 12 labels there were negative.
What the models named instead of Klaviyo Data Platform →By buyer segmentStrongest at small business.
Small business2 of 78
12%32 labels
accepted challenger
Mid-market17 of 61
0%12 labels
accepted challenger
Enterprise47 of 52
0%4 labels
under the label threshold
In cdp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Klaviyo Data Platform for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer data platforms | GTM data and infrastructure | 0% | 17 of 61 | 17% | 12 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Klaviyo Data Platform held within the floor in its one category: no change cleared 11 points.
Best category · CDP · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 → 16 of 57
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 54 → 46 of 49
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| CDP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 17 of 61 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Klaviyo Data Platform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Klaviyo Data Platform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 3 | 1 | 4 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase4 labels1
Comparative11 labels4not counted in share
Budget-constrained15 labels5
Scale-constrained7 labels1
Negative8 labels2not counted in share
First choiceAlternativeMentionNegative48 labels in all, every segment counted; 7 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Consider investing more in Segment or Klaviyo as your needs become more complex” MiniMax M2.5 · CDP · budget prompt · alternative
“Top Tools: Klaviyo or Customer.io ... Klaviyo starts with a free plan” Gemini 3.5 Flash · CDP · budget prompt · alternative
“Klaviyo's free plan are excellent starting points” DeepSeek V4 Flash · CDP · budget prompt · alternative
“E-commerce business? → Klaviyo's free plan” Kimi K2 · CDP · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“lacks robust identity resolution or broad activation for non-ecom use. Limited as a full CDP outside Shopify/ DTC brands.” Grok 4.20 · CDP · negative prompt · soft negative
“Not a full enterprise CDP, but the best choice if email/SMS revenue is your primary funnel” DeepSeek V4 Flash · CDP · comparative prompt · soft negative
Named alongside
The products named in the same answers as Klaviyo Data Platform, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Klaviyo Data Platform was named but was not.ShowHide
Named alongside
The products named in the same answers as Klaviyo Data Platform, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Klaviyo Data Platform was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Klaviyo Data Platform. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 48 answers that named Klaviyo Data Platform and are not a share of its labels.
Domains cited
cdp.com33
g2.com27
brevo.com24
klaviyo.comYour site22
elogic.co19
cloudtalk.io18
coffee.ai16
forbes.com16
nvecta.com16
resources.rework.com12
181 of the 203 domain citations in answers naming Klaviyo Data Platform came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
klaviyo.com is not in Google's top ten for any of the category's searches. In the answers, Klaviyo Data Platform takes 0% of first choices and Segment takes 49%.ShowHide
Search and answers
klaviyo.com is not in Google's top ten for any of the category's searches. In the answers, Klaviyo Data Platform takes 0% of first choices and Segment takes 49%.
ShowHideIn search
Google, US estimatesPosition for “customer data platform”
–
not in the top ten
Position for “best customer data platform”
–
not in the top ten
- Searches for its name, Google
- 20 a month (“klaviyo data platform”)
- AI search demand for its name, est.
- 1 a month
- Organic visits to its site
- about 200,057 a month
- Searches its site ranks for
- 11,117 · 1,511 in the top three
- Sites linking to it
- 30,376
- Paid Google search
- 5 searches its ads show for, about 24 clicks and $572 a month (estimate)
In answers
This editionShare of first choices
0%
rank 17 of 61 in CDP
Segment leader
49%
Segment
- First choices
- 7 across its categories
- Named in
- 48 answers
- Its own site cited
- in 46 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on klaviyo.com
10,320
subdomains included
Content
2,821
counted in the table below
Documentation
2,149
Product · Integration
1,035 · 869
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,015 | 9 | 2026-09-28 | ||
| Glossary or explainer | 978 | undated | |||
| Case study | 548 | 0 | 2024-04-19 | ||
| News or press | 112 | 0 | 2025-05-22 | ||
| Comparison | 72 | 0 | 2026-01-29 | ||
| Report or ebook | 40 | 0 | 2024-11-15 | ||
| Template or tool | 33 | 3 | 2026-08-05 | ||
| Conference or event | 22 | 0 | 2025-11-05 | ||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-09-28Welcome email examples blog
- 2026-09-28Winback email campaign examples blog
- 2026-09-28Chatgpt klaviyo best practices blog
- 2026-09-25Halloween email and sms examples blog
- 2026-09-25Singles day marketing ideas blog
- 2026-09-25Veterans day marketing ideas blog
How it is countedHide how it is counted
Every page klaviyo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Klaviyo Data Platform
What the judge wrote, as written, with how often. The vendor table decides that these count as Klaviyo Data Platform; a claim can dispute any of them.
Klaviyo 11Klaviyo CDP 1
Follow Klaviyo Data Platform
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Klaviyo is the company behind Klaviyo Data Platform.ShowHide
The company
Klaviyo is the company behind Klaviyo Data Platform.
ShowHideOn record
Wikidata- Website
- klaviyo.com
- Headquarters
- Boston, United States
- Founded
- 2012
- Ownership
- Public, KVYO on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- real-time monitors and alerts
- For
- businesses
- Integrations claimed
- 350 klaviyo.com/features/reporting · 300 klaviyo.com/newsroom/klaviyo-launches-cdp pages disagree
- Certifications
- ISO 27001SOC 2 Type 2SOC 2ISO
- Hosting
- EUGermany-based EU environment
- Customers named
- EZ BombsAS Beauty GroupDermalogicaLiving ProofCitizen WatchHelen of TroyDaily HarvestBoston Proper
- Not stated on the pages read
- Price, starting price, free plan or trial
What Klaviyo Data Platform's own pages state, read October 5, 2026: klaviyo.com/features/reporting, klaviyo.com/features/customer-profiles, klaviyo.com/newsroom/klaviyo-launches-cdp, klaviyo.com/solutions/customer-data-platform, klaviyo.com/enterprise/marketing-data-platform. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Klaviyo Data Platform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Klaviyo Data Platform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Klaviyo Data Platform by email, built from the raw record of the edition. It shows:
- where Klaviyo Data Platform is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Klaviyo Data Platform, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.