GTM AI Index

Index › Vendors › Klaviyo Data Platform · September 2026 Edition

1 category · Named, not ranked

Klaviyo Data Platform

5Judge labels

0First choices

1Negative labels

5 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Klaviyo Data Platform was named 3 times in CDP, where Segment led with 48%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business34 of 69

under the label threshold

Mid-market18 of 59

under the label threshold

Enterprise54 of 60

under the label threshold

In cdp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Klaviyo Data Platform for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Customer data platforms	GTM data and infrastructure	0%	18 of 59	0%	3	under 10 labels · led by Segment at 48%

Movement

This is the first edition on this tier, so no move can be computed for Klaviyo Data Platform yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Klaviyo Data Platform across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	1	1
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	1	1
GLM 4.7 FlashX	1	1
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained3 labelsNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative5 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Klaviyo if: You're in e-commerce and already use their platform” GLM 4.7 FlashX · CDP · budget prompt · alternative

“🛒 Ecommerce-Focused: Klaviyo Data Platform” Mistral Small · CDP · budget prompt · alternative

“Best for Ecommerce | Bloomreach, Klaviyo” Kimi K2 · CDP · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Klaviyo Data Platform, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Klaviyo Data Platform was named but was not.

ProductSame answerTook the first choice insteadHead to head

Segment5 of 53Not in the top three

RudderStack4 of 51Not in the top three

Hightouch3 of 50Not in the top three

Adobe Real-Time CDP2 of 50Not in the top three

Salesforce Data Cloud2 of 50Not in the top three

Insider1 of 51Not in the top three

Bloomreach1 of 50Not in the top three

BlueConic1 of 50Not in the top three

Brevo1 of 50Not in the top three

CleverTap1 of 50Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Klaviyo Data Platform. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 5 answers that named Klaviyo Data Platform and are not a share of its labels.

Domains cited

improvado.io2

insiderone.com2

albato.com1

amplitude.com1

asappstudio.com1

automarck.com1

brainforge.ai1

brevo.com1

checkthat.ai1

cometly.com1

Twelve of the twelve domain citations in answers naming Klaviyo Data Platform came from somebody else's page.

Pages cited

improvado.io/blog/top-7-customer-data-platforms2

insiderone.com/best-customer-data-platform2

albato.com/blog/publications/best-customer-data-platform-software1

amplitude.com/compare/best-customer-data-platforms1

asappstudio.com/best-customer-data-platforms-20261

automarck.com/customer-data-platform-comparison1

brainforge.ai/resources/how-to-find-an-affordable-customer-data-platform-for-your-small-bu1

brevo.com/blog/best-customer-data-platform1

Pages are listed as the models cited them.

The company

Klaviyo is the company behind Klaviyo Data Platform.

Website: klaviyo.com
Headquarters: Boston, United States
Founded: 2012
Ownership: Public, KVYO on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Klaviyo Data Platform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Klaviyo Data Platform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at klaviyo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.