GTM AI Index

Index › Vendors › Adobe AEM · September 2026 Edition

Adobe · 2 categories · Named, not ranked

Adobe AEM

11Judge labels

0First choices

8Negative labels

5 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Adobe AEM was named 3 times in Marketing CMS and 1 other category, where WordPress led with 33%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business39 of 66

under the label threshold

Mid-market55 of 62

under the label threshold

Enterprise46 of 66

under the label threshold

In marketing cms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe AEM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content management systems for marketing sites	Marketing	0%	55 of 62	100%	2	under 10 labels · led by WordPress at 33%
Digital asset management	Marketing	0%	53 of 68	100%	1	under 10 labels · led by Canto at 34%

Movement

This is the first edition on this tier, so no move can be computed for Adobe AEM yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe AEM across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	1	1
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	2	2
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase1 labelNone

Comparative2 labelsNone

Budget-constrained1 labelNone

Scale-constrained4 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise like Adobe AEM (overkill/costly)” Grok 4.1 Fast · Marketing CMS · direct prompt · hard negative

“Adobe AEM Assets delivers strong ecosystem integration for Adobe-committed organizations but carries significant implementation cost and ecosystem lock-in risk.” Claude Haiku 4.5 · DAM · comparative prompt · soft negative

“Sitecore/Adobe AEM (DXP) ... High cost/complexity | High ($500K+)” Grok 4.1 Fast · Marketing CMS · scale prompt · soft negative

Named alongside

The products named in the same answers as Adobe AEM, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe AEM was named but was not.

ProductSame answerTook the first choice insteadHead to head

Contentful7 of 112Not in the top three

WordPress6 of 112Not in the top three

Sanity6 of 111Not in the top three

Contentstack5 of 110Not in the top three

Sitecore5 of 110Not in the top three

HubSpot Content Hub4 of 112Not in the top three

Aprimo4 of 111Not in the top three

Brandfolder4 of 110Not in the top three

Bynder4 of 110Not in the top three

Drupal4 of 110Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe AEM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 11 answers that named Adobe AEM and are not a share of its labels.

Domains cited

aprimo.com1

canto.com1

getmasset.com1

mediavalet.com1

papirfly.com1

stockpress.co1

vntana.com1

Seven of the seven domain citations in answers naming Adobe AEM came from somebody else's page.

Pages cited

aprimo.com/blog/best-digital-asset-management-software1

canto.com/blog/top-dam-software1

getmasset.com/digital-asset-management-software1

mediavalet.com/blog/best-digital-asset-management-platform1

papirfly.com/blog/digital-asset-management/top-digital-asset-management-solutions-comparis1

stockpress.co/resources/10-resources-best-digital-asset-management-software-20261

vntana.com/roundup/best-digital-asset-management-software1

Pages are listed as the models cited them.

The company

Adobe is the company behind Adobe AEM.

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe AEM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe AEM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adobe.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.