GTM AI Index

Index › Products › Adobe Analytics · October 2026 Edition

Adobe · 6 categories · Ranked

Adobe Analytics

224Judge labels

25First choices

92Negative labels

14 / 14Models named it

6Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Best standing

41% in Web analytics for enterprise buyers

Rank 32 of 91 in the mid-market standingcriticized challenger

0 of 14 models made it the first choice on the direct prompt; 41% of its 27 labels there were negative.

What the models named instead of Adobe Analytics →

By buyer segmentAn enterprise product: leader at enterprise, not named at small business or mid-market.

Small business67 of 67

criticized challenger

Mid-market32 of 91

criticized challenger

Enterprise1 of 83

endorsed leader

In web analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe Analytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Web analytics	GTM data and infrastructure	0%	32 of 91	41%	27	criticized challenger
Attribution and marketing mix modeling	Marketing	0%	110 of 123	42%	12	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Audience and consumer insights platforms	Marketing	0%	33 of 155	0%	5	under 10 labels · led by SparkToro at 19%
Customer intelligence and data science	GTM data and infrastructure	0%	142 of 142	80%	5	under 10 labels · led by Amplitude at 18%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Product analytics	GTM data and infrastructure	0%	37 of 40	50%	4	under 10 labels · led by Amplitude Analytics at 34%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Session replay and heatmaps	GTM data and infrastructure	0%	38 of 56	0%	1	under 10 labels · led by Microsoft Clarity at 33%

Movement

This is the first edition on this tier, so no move can be computed for Adobe Analytics yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	2	0	1	3
Gemini 3.5 Flash	1	0	2	3
Perplexity Sonar	3	1	3	7
Grok 4.1 Fast	0	2	5	7
Mistral Small	2	0	3	5
DeepSeek V4 Flash	2	1	1	4
Llama 4 Maverick	1	3	1	5
Qwen 3.7 Flash	1	1	2	4
Kimi K2	0	3	0	3
GLM 4.7 FlashX	2	2	3	7
MiniMax M2.5	0	2	0	2
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct25 labels10

Paraphrase28 labels11

Comparative60 labels10not counted in share

Budget-constrained20 labels4

Scale-constrained16 labelsNone

Negative75 labels2not counted in share

First choiceAlternativeMentionNegative224 labels in all, every segment counted; 25 of the 37 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: Large orgs with a dedicated analytics function, custom segmentation at enterprise scale. Cost is custom per account, high price tier.” Muse Glimmer 30B · Web analytics · comparative prompt · alternative

“Adobe Analytics is also a powerful tool that combines product analytics with full session recordings” Llama 4 Maverick · Session replay · direct prompt · alternative

“Offers advanced cross-channel tracking (email, social, mobile) and is favored by enterprises” Mistral Small · Attribution & MMM · comparative prompt · alternative

“Deep segmentation and enterprise reporting; typically heavier and more complex than GA4.” Perplexity Sonar · Web analytics · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Who to avoid (or pause with): Adobe Analytics, Salesforce Data Cloud, or legacy versions of Oracle.” Qwen 3.7 Flash · Customer intel · negative prompt · hard negative

“Skip Enterprise (Adobe, Bizible): 3-6 month setups... Too heavy/costly” Grok 4.1 Fast · Attribution & MMM · paraphrase prompt · hard negative

“Massive cost & complexity – Year 1 can easily exceed $400K–$700K” GLM 4.7 FlashX · Web analytics · negative prompt · hard negative

“Hyper-Expensive Enterprise Suites (e.g., Adobe Analytics, Salesforce Marketing Cloud)... notorious for having an incredibly high Total Cost of Ownership (TCO)” Gemini 3.5 Flash · Customer intel · negative prompt · soft negative

Named alongside

The products named in the same answers as Adobe Analytics, over the 224 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Analytics was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Analytics 4132 of 22428Not among the top eight

Mixpanel103 of 2247Not among the top eight

Matomo86 of 22410Not among the top eight

Amplitude78 of 2247Not among the top eight

Heap49 of 2240Not among the top eight

Plausible Analytics47 of 22414Not among the top eight

Google Analytics 36047 of 2245Not among the top eight

PostHog38 of 2247Not among the top eight

Piwik PRO31 of 2242Not among the top eight

Fullstory29 of 2241Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Analytics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 206 of the 224 answers that named Adobe Analytics and are not a share of its labels.

Domains cited

improvado.io76

matomo.org60

linkedin.com57

g2.com54

guideflow.com54

amplitude.com53

fullstory.com48

cometly.com44

learn.g2.com44

uxcam.com36

526 of the 526 domain citations in answers naming Adobe Analytics came from somebody else's page.

Pages cited

improvado.io/blog/digital-analytics-tools37

linkedin.com/pulse/best-web-analytics-tools-rajesh-kumar-d89sc32

fullstory.com/blog/website-analytics-tools31

uxcam.com/blog/web-analytics-tools29

spiceworks.com/soft-tech/web-analytics-tools25

gainsight.com/essential-guide/product-management-metrics/product-analytics-tools21

amplitude.com/compare/best-product-analytics-tools20

Pages are listed as the models cited them.

Search and answers

Where Adobe Analytics stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 4,400 a month (“adobe analytics”)
AI search demand for its name, est.: 373 a month
Its own site: It sits on Adobe's site (adobe.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 32 of 91 in web analytics

Segment leader

57%

Google Analytics 4

First choices: 25 across its categories
Named in: 224 answers
Its own site cited: in 206 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Adobe Analytics

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Analytics; a claim can dispute any of them.

Adobe Analytics (formerly Omniture) 1Adobe Analytics / Adobe Real-Time CDP 1Adobe Analytics/Real-Time CDP 1

Follow Adobe Analytics

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adobe is the company behind Adobe Analytics.

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On record

Wikidata

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange
Also from Adobe: Adobe AEM, Adobe Acrobat Sign, Adobe Advertising, Adobe Advertising Cloud DSP, Adobe Analytics / Customer Journey Analytics, Adobe Audience Manager, Adobe Brand Visibility, Adobe Bridge and 37 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: extension
developer.adobe.com/client-sdks/solution/adobe-analytics
For: app developers
developer.adobe.com/client-sdks/solution/adobe-analytics
Certifications: Web Content Accessibility Guidelines 2.0Web Content Accessibility Guidelines 2.1Revised Section 508 standards published January 18, 2017 and corrected January 22, 2018EN 301 549 Accessibility requirements suitable for public procurement of ICT products and services in EuropeWeb Content Accessibility Guidelines 2.2EN 301 549 Accessibility requirements for ICT products and services - V3.1.1 (2019-11)EN 301 549 Accessibility requirements for ICT products and services - V3.2.1 (2021-03)
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting, customers

What Adobe Analytics's own pages state, read September 28, 2026: developer.adobe.com/client-sdks/solution/adobe-analytics, helpx.adobe.com/customer-care-office-hours/analytics/Adobe-Analytics-Launch.html, adobe.com/accessibility/compliance/adobe-analytics-analysis-workspace-acr-2023.html, adobe.com/accessibility/compliance/adobe-analytics-analysis-workspace-2025-acr.html, developer.adobe.com/client-sdks/solution/adobe-analytics/faq. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adobe Analytics by email, built from the raw record of the edition. It shows:

where Adobe Analytics is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Adobe Analytics, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.