Mixpanel

Named in 35 judge labels across 2 categories by 6 of 6 models in the September 2026 Edition. 10 first choices, 4 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.

Best standing

34% in Product analytics

Rank 2 of 32 products named in product analytics, endorsed leader. 3 of 6 models made it the first choice on the direct prompt; 12% of its 34 labels there were negative.

Standing by category

Every category where a model named Mixpanel. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Vertical	First choices	Rank	Negative rate	Labels	Quadrant
Product analytics	GTM data and infrastructure	34%	2 of 32	12%	34	endorsed leader
Attribution and marketing mix modeling	Marketing	0%	50 of 82	0%	1	under 10 labels

By model

How each model treated Mixpanel across every prompt where it was named. Six models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Opus 5	3	2	1	1	7
Claude Opus 4.8	2	3	1	0	6
GPT-6 Astra	3	1	1	1	6
GPT-5.6 Sol	1	4	0	1	6
Gemini 3.1 Pro	3	2	0	0	5
Perplexity Sonar Pro	1	3	0	1	5

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Mixpanel is Amplitude's biggest direct rival and is functionally very similar, but it generally wins on user experience and speed.” Gemini 3.1 Pro · Product analytics · direct prompt · first choice

“Mixpanel is a long-standing competitor to Amplitude, often praised for a more approachable UI and fast, self-serve event analysis.” Claude Opus 4.8 · Product analytics · comparative prompt · first choice

“Realistically: Amplitude or Mixpanel (PM-led, polished), PostHog (engineering-led, cost-efficient)” Claude Opus 5 · Product analytics · scale prompt · first choice

“If you just want pure, unadulterated analytics, Mixpanel and Amplitude are best-of-breed.” Gemini 3.1 Pro · Product analytics · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Mixpanel disclosed a security incident detected on November 8, 2025... any analytics vendor holding user emails, names, and IDs is a breach surface you inherit.” Claude Opus 5 · Product analytics · negative prompt · soft negative

“not inherently products to avoid—but they require solid event governance and realistic cost modeling” GPT-5.6 Sol · Product analytics · negative prompt · soft negative

“I’d require a review of the incident and remediation before purchasing” GPT-6 Astra · Product analytics · negative prompt · soft negative

“be cautious about feature fit and instrumentation discipline” Perplexity Sonar Pro · Product analytics · negative prompt · soft negative

Names read as Mixpanel

What the judge wrote, as written, with how often. The vendor table decides that these count as Mixpanel; a claim can dispute any of them.

Every label used the canonical name.

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It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.