Small business▲+2Since September 2026: 34% → 36%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
36%from 34% in September 2026
Inside the floor by 9 pointsRank 2 of 39, unchanged
9 categories · RankedMixpanel
519Judge labels
63First choices
95Negative labels
14 / 14Models named it
9Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
34% in Product analytics for small business buyers
Rank 2 of 40 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 14% of its 70 labels there were negative.
What the models named instead of Mixpanel →By buyer segmentStrongest at small business.
Small business2 of 41
34%76 labels
endorsed leader
Mid-market2 of 40
24%70 labels
accepted challenger
Enterprise3 of 53
13%72 labels
criticized challenger
In product analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Mixpanel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Product analytics | GTM data and infrastructure | 24% | 2 of 40 | 14% | 70 | accepted challenger | ▼−4Since September 2026: 28% → 24%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 10% | 3 of 142 | 9% | 53 | accepted challenger | ▲+8Since September 2026: 4% → 12%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Web analytics | GTM data and infrastructure | 7% | 3 of 91 | 5% | 38 | accepted challenger | |
| Session replay and heatmaps | GTM data and infrastructure | 2% | 11 of 56 | 12% | 8 | under 10 labels · led by Microsoft Clarity at 33% | |
| Mobile apps | Marketing | 0% | 46 of 117 | 0% | 3 | under 10 labels · led by Customer.io at 17% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| App store optimization tools | Marketing | 0% | 47 of 56 | 0% | 1 | under 10 labels · led by AppTweak at 39% | |
| Attribution and marketing mix modeling | Marketing | 0% | 119 of 123 | 100% | 1 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 119 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% | |
| Data management platforms | GTM data and infrastructure | 0% | 86 of 159 | 0% | 1 | under 10 labels · led by Segment at 37% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Mixpanel held within the floor in all nine categories: no change cleared 11 points.
Best category · Product analytics · by segment
Mid-market▼−4Since September 2026: 28% → 24%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
24%from 28% in September 2026
Inside the floor by 7 pointsRank 2 of 38, unchanged
Enterprise▲+5Since September 2026: 8% → 13%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
13%from 8% in September 2026
Inside the floor by 6 pointsRank 3 of 48, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Customer intel | 4% | 12% | ▲+8Since September 2026: 4% → 12%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 3 of 142 |
| Web analytics | 0% | 8% | newNew since September 2026: not ranked then, 8% now. | New this edition | Rank 3 of 91, unchanged |
| Product analytics | 28% | 24% | ▼−4Since September 2026: 28% → 24%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 40, unchanged |
| Session replay | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 11 of 56, unchanged |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 46 of 117 |
| App store optimization | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 56, unchanged |
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 82 → 119 of 123 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 119 of 155, unchanged |
| DMP | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 86 of 159, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Mixpanel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Mixpanel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 6 | 5 | 1 | 14 |
| GPT-5.4 mini | 2 | 5 | 1 | 0 | 8 |
| Gemini 3.5 Flash | 5 | 6 | 4 | 1 | 16 |
| Perplexity Sonar | 1 | 5 | 2 | 2 | 10 |
| Grok 4.1 Fast | 2 | 7 | 5 | 4 | 18 |
| Mistral Small | 3 | 5 | 4 | 0 | 12 |
| DeepSeek V4 Flash | 4 | 5 | 4 | 2 | 15 |
| Llama 4 Maverick | 1 | 1 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 4 | 7 | 1 | 1 | 13 |
| Kimi K2 | 3 | 5 | 5 | 2 | 15 |
| GLM 4.7 FlashX | 2 | 6 | 3 | 2 | 13 |
| MiniMax M2.5 | 3 | 6 | 5 | 1 | 15 |
| GPT-6 Luna | 3 | 6 | 1 | 2 | 12 |
| Muse Glimmer 30B | 0 | 8 | 2 | 1 | 11 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct89 labels16
Paraphrase82 labels15
Comparative120 labels34not counted in share
Budget-constrained77 labels17
Scale-constrained71 labels15
Negative80 labels5not counted in share
First choiceAlternativeMentionNegative519 labels in all, every segment counted; 63 of the 102 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Mixpanel | Team-wide adoption & UI | Exceptional visual query builder, highly democratized, great warehouse-syncing features, predictable MTU-based pricing.” Gemini 3.5 Flash · Product analytics · scale prompt · first choice
“Mixpanel: The Pure-Play Event Analytics Champion ... Its user interface is arguably the cleanest and most intuitive on the market.” Gemini 3.5 Flash · Product analytics · comparative prompt · first choice
“Choose Amplitude or Mixpanel if you're a product team focused on understanding feature adoption, funnels, and retention.” DeepSeek V4 Flash · Customer intel · comparative prompt · first choice
“| Mixpanel | Product/behavioral analytics | Free tier; $28/mo+ | Funnels, retention; easy for SaaS/ecomm |” Grok 4.1 Fast · Customer intel · scale prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Suffered a security incident (smishing attack) in November 2025... OpenAI dropped them post-breach. Be wary if data security and transparency are priorities.” Grok 4.1 Fast · Customer intel · negative prompt · hard negative
“"Highest Caution: Mixpanel … When to avoid: If handling sensitive user data or EU users"ate"ated security incidents” Muse Glimmer 30B · Product analytics · negative prompt · hard negative
“Mixpanel - SECURITY CONCERNS ... Major breach (November 2025): Significant data breach exposed user data” Kimi K2 · Web analytics · negative prompt · hard negative
“Mixpanel/Amplitude: Great for product analytics, weak on full-funnel B2B revenue/CRM” Grok 4.1 Fast · Attribution & MMM · paraphrase prompt · hard negative
Named alongside
The products named in the same answers as Mixpanel, over the 519 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mixpanel was named but was not.ShowHide
Named alongside
The products named in the same answers as Mixpanel, over the 519 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mixpanel was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Mixpanel. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 466 of the 519 answers that named Mixpanel and are not a share of its labels.
Domains cited
amplitude.com235
mixpanel.comYour site176
userpilot.com131
guideflow.com124
g2.com122
linkedin.com118
fullstory.com108
learn.g2.com106
posthog.com104
gainsight.com94
1,142 of the 1,318 domain citations in answers naming Mixpanel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
mixpanel.com is not in Google's top ten for any of the category's searches. In the answers, Mixpanel takes 24% of first choices and Amplitude Analytics takes 34%.ShowHide
Search and answers
mixpanel.com is not in Google's top ten for any of the category's searches. In the answers, Mixpanel takes 24% of first choices and Amplitude Analytics takes 34%.
ShowHideIn search
Google, US estimatesPosition for “product analytics platform”
–
not in the top ten
Position for “best product analytics platform”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“mixpanel”)
- AI search demand for its name, est.
- 458 a month
- Organic visits to its site
- about 20,284 a month
- Searches its site ranks for
- 2,478 · 454 in the top three
- Sites linking to it
- 33,671
- Paid Google search
- 1 searches its ads show for, about 28 clicks and $458 a month (estimate)
In answers
This editionShare of first choices
24%
rank 2 of 40 in product analytics
Segment leader
34%
Amplitude Analytics
- First choices
- 63 across its categories
- Named in
- 519 answers
- Its own site cited
- in 466 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on mixpanel.com
1,561
subdomains included
Content
795
counted in the table below
Documentation
392
Product · Integration
22 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 562 | undated | |||
| Case study | 91 | undated | |||
| Report or ebook | 65 | undated | |||
| Comparison | 44 | undated | |||
| Glossary or explainer | 28 | undated | |||
| Template or tool | 3 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | 0 | 2025-09-08 |
Most recent
- 2025-09-083411675 cohorts understanding and analyzing user groups conference or event
How it is countedHide how it is counted
Every page mixpanel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Mixpanel
What the judge wrote, as written, with how often. The vendor table decides that these count as Mixpanel; a claim can dispute any of them.
Mixpanel (Free Plan) 1
Follow Mixpanel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Mixpanel.ShowHide
The company
Mixpanel.
ShowHideOn record
Wikidata- Website
- mixpanel.com
- Headquarters
- San Francisco, United States
- Founded
- 2009
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Explore Mixpanel's flexible pricing plans for digital analytics.
- For
- teams
- Price stated
- Free forever; Starts at $0; Let’s chat mixpanel.com/pricing
- Starting price
- 0 mixpanel.com/pricing
- Free plan or trial
- Free forever. Explore product intelligence for free. No credit card required. mixpanel.com/pricing
- Integrations claimed
- 100 mixpanel.com/use-cases/grow
- Certifications
- GDPR, CCPA, & Native SOC 2 type II compliantHIPAA compliance toolsFree courses and certifications
- Hosting
- US or EU data residency
- Customers named
- YelpWiseAB TastykkdayDocuSignATB FinancialOloPlaytech
What Mixpanel's own pages state, read September 28, 2026: mixpanel.com, mixpanel.com/pricing, trust.mixpanel.com, mixpanel.com/use-cases/grow, mixpanel.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mixpanel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mixpanel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Mixpanel by email, built from the raw record of the edition. It shows:
- where Mixpanel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Mixpanel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Mixpanel is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Mixpanel is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideProduct analytics
Mixpanel is among the products AI models recommend first in Product analytics this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Customer intelligence and data science
Mixpanel is among the products AI models recommend first in Customer intelligence and data science this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Web analytics
Mixpanel is among the products AI models recommend first in Web analytics this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.