7 categories · RankedMatomo
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Web analytics | GTM data and infrastructure | 2% | 8 of 91 | 4% | 54 | accepted challenger | |
| Attribution and marketing mix modeling | Marketing | 0% | 25 of 123 | 0% | 6 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 0% | 98 of 142 | 40% | 5 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Product analytics | GTM data and infrastructure | 0% | 12 of 40 | 0% | 4 | under 10 labels · led by Amplitude Analytics at 34% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Session replay and heatmaps | GTM data and infrastructure | 0% | 25 of 56 | 0% | 3 | under 10 labels · led by Microsoft Clarity at 33% | |
| Audience and consumer insights platforms | Marketing | 0% | 60 of 155 | 0% | 2 | under 10 labels · led by SparkToro at 19% | |
| Experimentation and personalization | Marketing | 0% | 35 of 71 | 0% | 1 | under 10 labels · led by VWO at 27% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Matomo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.1 Fast | 1 | 7 | 2 | 0 | 10 |
| Mistral Small | 2 | 2 | 1 | 1 | 6 |
| DeepSeek V4 Flash | 0 | 6 | 1 | 0 | 7 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 7 | 2 | 2 | 11 |
| Kimi K2 | 0 | 2 | 4 | 1 | 7 |
| GLM 4.7 FlashX | 2 | 5 | 0 | 0 | 7 |
| MiniMax M2.5 | 1 | 1 | 3 | 0 | 5 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 4 | 1 | 0 | 6 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“privacy-focused / self-hosted alternatives such as Matomo, Fathom Analytics, Plausible and similar cookieless trackers are the ones repeatedly highlighted for 100% data ownership” Muse Glimmer 30B · Web analytics · negative prompt · first choice
“Safer alternatives (privacy-focused, often cookieless, self-hostable, EU-compliant): Matomo (open-source, full data ownership)” Grok 4.1 Fast · Web analytics · negative prompt · first choice
“Examples include platforms like Matomo, Fathom, Plausible, and others that prioritize privacy by design.” MiniMax M2.5 · Web analytics · negative prompt · first choice
“consider privacy-first tools like Plausible, Fathom, Matomo, or Simple Analytics” Mistral Small · Web analytics · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Who to avoid (if you lack engineers): Matomo (self-hosted), Piwik” Qwen 3.7 Flash · Customer intel · negative prompt · hard negative
“Self-Hosted Matomo - SECURITY VULNERABILITIES ... 126GB database allegedly sold on cybercrime forum” Kimi K2 · Web analytics · negative prompt · soft negative
“they require significant DevOps resources to set up and maintain” Mistral Small · Customer intel · negative prompt · soft negative
“Verdict: Avoid the Self-Hosted Version in Europe” Qwen 3.7 Flash · Web analytics · negative prompt · soft negative
Named alongside
The products named in the same answers as Matomo, over the 185 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matomo was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 167 of the 185 answers that named Matomo and are not a share of its labels.
Domains cited
383 of the 460 domain citations in answers naming Matomo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
matomo.org is not in Google's top ten for any of the category's searches. In the answers, Matomo takes 2% of first choices and Google Analytics 4 takes 57%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,900 a month (“matomo”)
- AI search demand for its name, est.
- 87 a month
- Organic visits to its site
- about 35,015 a month
- Searches its site ranks for
- 6,916 · 384 in the top three
- Sites linking to it
- 83,629
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 3 across its categories
- Named in
- 185 answers
- Its own site cited
- in 167 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,142 | 23 | 2026-09-24 | SEO, Mobile apps | |
| Report or ebook | 487 | 4 | 2026-07-29 | SEO | |
| Comparison | 186 | 2 | 2026-07-01 | ||
| Podcast or video | 52 | 0 | 2025-07-15 | SEO | |
| Glossary or explainer | 50 | 2 | 2026-08-01 | SEO | |
| Case study | 28 | 0 | 2024-12-02 | ||
| Conference or event | 24 | 0 | 2024-11-01 | ||
| Template or tool | 17 | 6 | 2026-09-21 | ||
| Webinar or virtual event | 6 | 2 | 2026-08-12 | ||
| News or press | 6 | 0 | 2023-05-29 |
Most recent
- 2026-09-24Web analytics buyers guide blog
- 2026-09-24Web analytics vendor comparison matrix blog
- 2026-09-21Matomo security data checklist template or tool
- 2026-09-21Matomo security data checklist template or tool
- 2026-09-16The getting started checklist all in one page template or tool
- 2026-09-16The getting started checklist all in one page template or tool
How it is countedHide how it is counted
Every page matomo.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (28); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Matomo
Follow Matomo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Matomo.ShowHide
The company
On record
Wikidata- Website
- matomo.org
- Headquarters
- New Zealand
- Founded
- 2007
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
In its own words
Stated by the vendor, not checked- Positioning
- Privacy-first analytics you can trust; an Analytics Platform
- For
- teams
- Price stated
- Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required. matomo.org
- Starting price
- Free matomo.org/pricing
- Free plan or trial
- Start a 21-day free Cloud trial, or self-host forever for free. matomo.org
- Integrations claimed
- 100 matomo.org
- Certifications
- Certified ISO 27001:2022ISO 27001:2022
- Hosting
- Frankfurt, GermanyIn EuropeHosted on our servers
- Customers named
- YorbaOptimize SmartMDFT AcademyConcrete CMSMetaLocatorStockholm University7AssetsMandarine Academy
What Matomo's own pages state, read September 28, 2026: matomo.org, matomo.org/pricing, trust.matomo.org, matomo.org/features, matomo.org/case-studies. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Matomo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Matomo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Matomo by email, built from the raw record of the edition. It shows:
- where Matomo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Matomo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.