Every category where a model named Plausible Analytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Web analytics	GTM data and infrastructure	0%	15 of 91	7%	41	accepted challenger
Product analytics	GTM data and infrastructure	0%	31 of 40	0%	1	under 10 labels · led by Amplitude Analytics at 34%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Plausible Analytics yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Plausible Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	1	3	1	1	6
Perplexity Sonar	0	2	0	0	2
Grok 4.20	0	4	0	0	4
Mistral Small	1	0	2	0	3
DeepSeek V4 Flash	1	4	0	1	6
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	0	2	0	0	2
Kimi K2	1	0	3	0	4
GLM 4.7 FlashX	0	2	0	1	3
MiniMax M2.5	0	2	0	0	2
GPT-6 Luna	0	2	0	0	2
Muse Glimmer 30B	1	2	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct16 labels4

Paraphrase7 labels1

Comparative23 labels10not counted in share

Budget-constrained24 labels2

Scale-constrained17 labels3

Negative29 labels16not counted in share

First choiceAlternativeMentionNegative116 labels in all, every segment counted; 10 of the 36 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“privacy-focused / self-hosted alternatives such as Matomo, Fathom Analytics, Plausible and similar cookieless trackers are the ones repeatedly highlighted for 100% data ownership” Muse Glimmer 30B · Web analytics · negative prompt · first choice

“consider privacy-first tools like Plausible, Fathom, Matomo, or Simple Analytics, which avoid many of these issues” Mistral Small · Web analytics · negative prompt · first choice

“Plausible Analytics — Cookieless, open-source, GDPR-compliant out of the box (~$14/month)” DeepSeek V4 Flash · Web analytics · negative prompt · first choice

“Platforms like Plausible, Matomo ... are highly recommended alternatives.” Gemini 3.5 Flash · Web analytics · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Not ideal for deep B2B lead tracking or advanced funnel analysis” DeepSeek V4 Flash · Web analytics · paraphrase prompt · soft negative

“like Fathom or Plausible, which are too simple for mid-market needs” Gemini 3.5 Flash · Web analytics · paraphrase prompt · soft negative

“Claim to be privacy-first, but labels are not regulated” GLM 4.7 FlashX · Web analytics · negative prompt · soft negative

Named alongside

The products named in the same answers as Plausible Analytics, over the 116 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Plausible Analytics was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Analytics 4112 of 11646Not among the top eight

Matomo88 of 1163Not among the top eight

Mixpanel52 of 1162Not among the top eight

Adobe Analytics47 of 1162Not among the top eight

Fathom44 of 1160Not among the top eight

Amplitude41 of 1163Not among the top eight

Microsoft Clarity29 of 1161Not among the top eight

PostHog29 of 1160Not among the top eight

Fathom Analytics28 of 1160Not among the top eight

Hotjar28 of 1160Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Plausible Analytics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 106 of the 116 answers that named Plausible Analytics and are not a share of its labels.

Domains cited

matomo.org45

linkedin.com43

amplitude.com36

similarweb.com29

crazyegg.com27

improvado.io27

uxcam.com27

plausible.ioYour site26

plerdy.com24

spiceworks.com24

282 of the 308 domain citations in answers naming Plausible Analytics came from somebody else's page.

Pages cited

linkedin.com/pulse/best-web-analytics-tools-rajesh-kumar-d89sc37

crazyegg.com/blog/web-analytics-tools27

uxcam.com/blog/web-analytics-tools25

bootstrap.build/articles/best-web-analytics-tools22

spiceworks.com/soft-tech/web-analytics-tools22

amplitude.com/compare/best-web-analytics-tools20

wpmailsmtp.com/best-web-analytics-tools19

Pages are listed as the models cited them.

Search and answers

plausible.io is not in Google's top ten for any of the category's searches. In the answers, Plausible Analytics takes 0% of first choices and Google Analytics 4 takes 57%.

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In search

Google, US estimates

Position for “web analytics platform”

–

not in the top ten

Position for “best web analytics platform”

–

not in the top ten

Searches for its name, Google: 1,900 a month (“plausible analytics”)
AI search demand for its name, est.: 33 a month
Organic visits to its site: about 39,368 a month
Searches its site ranks for: 1,495 · 138 in the top three
Sites linking to it: 15,839
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 15 of 91 in web analytics

Segment leader

57%

Google Analytics 4

First choices: 10 across its categories
Named in: 116 answers
Its own site cited: in 106 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on plausible.io

511

subdomains included

Content

138

counted in the table below

Documentation

119

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest
Blog	109	12	2026-09-24
Report or ebook	17	3	2026-09-24
Comparison	8	4	2026-09-24
Template or tool	3	3	2026-09-24
Podcast or video	1	undated

Most recent

2026-09-24Ad cost calculator: CPC, CPM and CPA template or tool
2026-09-24How much JavaScript does Google Analytics add to your site? blog
2026-09-24Cloudflare Web Analytics vs Plausible: A dedicated tool vs a side feature blog
2026-09-24Conversion rate calculator template or tool
2026-09-24Cookie banner traffic loss calculator template or tool
2026-09-24EU-hosted web analytics with no data transfers outside Europe blog

How it is countedHide how it is counted

Every page plausible.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Plausible Analytics

What the judge wrote, as written, with how often. The vendor table decides that these count as Plausible Analytics; a claim can dispute any of them.

Plausible 34

Follow Plausible Analytics

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Plausible Analytics.

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On record

Wikidata

Website: plausible.io
Headquarters: Tartu, Estonia
Founded: 2018

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

In its own words

Stated by the vendor, not checked

Positioning: A lightweight and open-source Google Analytics alternative. A simple, privacy-first alternative.
plausible.io
For: Ecommerce, SaaS, Agencies, Creators & publishers, Public sector, White-label analytics, Enterprise
plausible.io
Price stated: Traffic based plans that match your growth. Sign up for 30-day free trial. No credit card required. plausible.io
Starting price: 7.50 plausible.io
Free plan or trial: 30-day free trial plausible.io
Hosting: EUthe EUGermany
Customers named: Hugging FaceBasecampGhostPaperbell37signals
Not stated on the pages read: Integrations, certifications

What Plausible Analytics's own pages state, read October 5, 2026: plausible.io, plausible.io/security. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Plausible Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Plausible Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Plausible Analytics by email, built from the raw record of the edition. It shows:

where Plausible Analytics is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Plausible Analytics, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.