GTM AI Index
Index Vendors › Amplitude · September 2026 Edition
2 categories

Amplitude

Named in 36 judge labels across 2 categories by 6 of 6 models in the September 2026 Edition. 11 first choices, 8 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.
Best standing
Rank 1 of 32 products named in product analytics, endorsed leader. 5 of 6 models made it the first choice on the direct prompt; 23% of its 35 labels there were negative.

Standing by category

Every category where a model named Amplitude. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryVerticalFirst choicesRankNegative rateLabelsQuadrant
Product analyticsGTM data and infrastructure38%1 of 3223%35endorsed leader
Attribution and marketing mix modelingMarketing0%42 of 820%1under 10 labels

By model

How each model treated Amplitude across every prompt where it was named. Six models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Opus 512137
Claude Opus 4.832106
GPT-6 Astra32016
GPT-5.6 Sol41016
Gemini 3.1 Pro32016
Perplexity Sonar Pro21025

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Amplitude is one of the most established, enterprise-oriented platforms... Enterprise-grade behavioral analytics? → Amplitude” Claude Opus 4.8 · Product analytics · comparative prompt · first choice
“Amplitude: Highly robust, incredible feature depth, great governance tools. (Top tier for complex SaaS/B2B).” Gemini 3.1 Pro · Product analytics · scale prompt · first choice
“Amplitude is widely considered the most powerful tool for granular, complex product data.” Gemini 3.1 Pro · Product analytics · comparative prompt · first choice
“Amplitude is widely considered the gold standard for deep, complex product data analysis.” Gemini 3.1 Pro · Product analytics · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Amplitude only if depth of behavioral analysis is genuinely the bottleneck — otherwise its usage-based pricing tends to outgrow a limited budget fastest” Claude Opus 5 · Product analytics · budget prompt · soft negative
“Amplitude and Pendo both bill on tracked users. Growth spikes, bot traffic, and logged-out sessions can push you into a higher tier mid-contract.” Claude Opus 5 · Product analytics · negative prompt · soft negative
“users consistently flag a steep learning curve and escalating costs. At mid-size, you may buy capability you won't staff.” Claude Opus 5 · Product analytics · paraphrase prompt · soft negative
“Startups or mid-sized teams should avoid them due to the steep learning curve and aggressive event-based pricing models” Gemini 3.1 Pro · Product analytics · negative prompt · soft negative

Names read as Amplitude

What the judge wrote, as written, with how often. The vendor table decides that these count as Amplitude; a claim can dispute any of them.
Amplitude Growth + Accounts 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amplitude, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.

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