Small business▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 6% in September 2026
Inside the floor by 9 pointsRank 6 of 115, unchanged
9 categories · RankedAmplitude
287Judge labels
21First choices
59Negative labels
14 / 14Models named it
9Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
18% in Customer intel for mid-market buyers
Rank 1 of 142 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 13% of its 47 labels there were negative.
What the models named instead of Amplitude →By buyer segmentStrongest at mid-market.
Small business7 of 118
4%45 labels
accepted challenger
Mid-market1 of 142
18%47 labels
accepted challenger
Enterprise4 of 143
8%38 labels
criticized challenger
In customer intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Amplitude for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer intelligence and data science | GTM data and infrastructure | 18% | 1 of 142 | 13% | 47 | accepted challenger | ▲+13Since September 2026: 6% → 19%, +13 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Web analytics | GTM data and infrastructure | 8% | 2 of 91 | 6% | 35 | accepted challenger | |
| Session replay and heatmaps | GTM data and infrastructure | 0% | 20 of 56 | 8% | 12 | accepted challenger | |
| Mobile apps | Marketing | 0% | 37 of 117 | 0% | 3 | under 10 labels · led by Customer.io at 17% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 0% | 43 of 159 | 0% | 2 | under 10 labels · led by Segment at 37% | newNew since September 2026: not ranked then, 0% now. |
| Experimentation and personalization | Marketing | 0% | 56 of 71 | 50% | 2 | under 10 labels · led by VWO at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Attribution and marketing mix modeling | Marketing | 0% | 116 of 123 | 100% | 1 | under 10 labels · led by Dreamdata at 27% | newNew since September 2026: not ranked then, 0% now. |
| Audience and consumer insights platforms | Marketing | 0% | 98 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% | |
| Search and social advertising platforms | Marketing | 0% | 97 of 113 | 100% | 1 | under 10 labels · led by Google Ads at 13% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Amplitude moved past the floor in one of nine categories: Customer intel, +13 points to 19%. It held within the floor in the other eight.
Best category · Customer intel · by segment
Mid-market▲+13Since September 2026: 6% → 19%, +13 points. Past the 11-point floor: movement. Read over the models both editions asked.
19%from 6% in September 2026
Cleared the floor by 2 pointsRank 4 → 1 of 133
Enterprise▼−3Since September 2026: 7% → 5%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 7% in September 2026
Inside the floor by 8 pointsRank 2 → 5 of 134
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Customer intel | 6% | 19% | ▲+13Since September 2026: 6% → 19%, +13 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 4 → 1 of 142 |
| Web analytics | 0% | 9% | newNew since September 2026: not ranked then, 9% now. | New this edition | Rank 2 of 91, unchanged |
| Session replay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 20 of 56, unchanged |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 37 of 117 |
| DMP | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 159, unchanged |
| Experimentation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 56 of 71 |
| Attribution & MMM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 116 of 123, unchanged |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 98 of 155, unchanged |
| Paid ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 97 of 113, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Amplitude across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Amplitude across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 5 | 0 | 8 |
| GPT-5.4 mini | 3 | 1 | 1 | 0 | 5 |
| Gemini 3.5 Flash | 2 | 3 | 3 | 1 | 9 |
| Perplexity Sonar | 0 | 3 | 1 | 2 | 6 |
| Grok 4.1 Fast | 1 | 5 | 3 | 2 | 11 |
| Mistral Small | 0 | 2 | 3 | 1 | 6 |
| DeepSeek V4 Flash | 4 | 4 | 2 | 1 | 11 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 5 | 1 | 1 | 9 |
| Kimi K2 | 1 | 7 | 2 | 1 | 11 |
| GLM 4.7 FlashX | 3 | 3 | 1 | 1 | 8 |
| MiniMax M2.5 | 3 | 1 | 0 | 1 | 5 |
| GPT-6 Luna | 2 | 2 | 2 | 0 | 6 |
| Muse Glimmer 30B | 1 | 4 | 0 | 1 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct44 labels4
Paraphrase43 labels7
Comparative75 labels18not counted in share
Budget-constrained38 labels3
Scale-constrained46 labels7
Negative41 labels1not counted in share
First choiceAlternativeMentionNegative287 labels in all, every segment counted; 21 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Amplitude is described as a digital analytics platform that connects product analytics, web analytics, session replay, experimentation, and customer data activation in one place” Muse Glimmer 30B · Customer intel · comparative prompt · first choice
“Amplitude is widely recognized as a top-tier behavioral analytics platform... Choose Amplitude if you want to understand how your users interact with your digital product” GLM 4.7 FlashX · Customer intel · paraphrase prompt · first choice
“Amplitude: "Most sophisticated behavioral analysis for mature organizations with 500+ employees and dedicated analytics engineering resources"” Kimi K2 · Web analytics · scale prompt · first choice
“Choose Amplitude or Mixpanel if you're a product team focused on understanding feature adoption, funnels, and retention.” DeepSeek V4 Flash · Customer intel · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Verdict: Avoid if your team lacks data science resources or if you need quick, non-technical insights.” GLM 4.7 FlashX · Customer intel · negative prompt · hard negative
“Highest concern: Amplitude and Dialpad due to active, substantiated privacy litigation.” Kimi K2 · Customer intel · negative prompt · hard negative
“Mixpanel/Amplitude: Great for product analytics, weak on full-funnel B2B revenue/CRM” Grok 4.1 Fast · Attribution & MMM · paraphrase prompt · hard negative
“Product analytics tools like Amplitude, Mixpanel, and Heap are better for funnels, retention, and feature adoption, but they are not ideal substitutes for traditional website analytics.” Perplexity Sonar · Web analytics · negative prompt · soft negative
Named alongside
The products named in the same answers as Amplitude, over the 287 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amplitude was named but was not.ShowHide
Named alongside
The products named in the same answers as Amplitude, over the 287 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amplitude was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Amplitude. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 248 of the 287 answers that named Amplitude and are not a share of its labels.
Domains cited
amplitude.comYour site112
mixpanel.com77
contentsquare.com60
g2.com59
userpilot.com53
fullstory.com52
learn.g2.com50
guideflow.com46
linkedin.com45
cometly.com44
486 of the 598 domain citations in answers naming Amplitude came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Amplitude stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Amplitude stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “customer analytics and intelligence platform”
–
not in the top ten
Position for “best customer analytics and intelligence platform”
–
not in the top ten
- Searches for its name, Google
- 74,000 a month (“amplitude”)
- AI search demand for its name, est.
- 5,691 a month
- Organic visits to its site
- about 373,273 a month
- Searches its site ranks for
- 17,625 · 1,637 in the top three
- Sites linking to it
- 16,379
- Paid Google search
- 2 searches its ads show for, about 13 clicks and $207 a month (estimate)
In answers
This editionShare of first choices
18%
rank 1 of 142 in customer intel
First choices
21
across its categories
- Named in
- 287 answers
- Its own site cited
- in 248 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on amplitude.com
7,043
subdomains included
Content
3,585
counted in the table below
Documentation
991
Product · Integration
32 · 121
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,701 | 28 | 2026-09-28 | ||
| Glossary or explainer | 826 | 0 | 2026-05-29 | ||
| Conference or event | 370 | 5 | 2026-09-30 | ||
| Template or tool | 237 | 0 | 2026-04-06 | ||
| News or press | 193 | 0 | 2026-05-05 | ||
| Comparison | 121 | 2 | 2026-09-25 | ||
| Case study | 61 | 0 | 2026-02-17 | ||
| Webinar or virtual event | 42 | 1 | 2026-07-15 | ||
| Report or ebook | 30 | 0 | 2024-03-29 | ||
| Podcast or video | 4 | 0 | 2024-06-25 |
Most recent
- 2026-09-30Build ai workflows that save time conference or event
- 2026-09-28Jev analysis blog
- 2026-09-25Best mixpanel session replay alternatives comparison
- 2026-09-23Ai context configuration blog
- 2026-09-232026 09 ai use cases for product managers conference or event
- 2026-09-16Headless amplitude blog
Events in person
Last twelve months
- July 9, 2026Experimentation MeetupPeacekeeper, San Francisco, USA · took part
As the event pages on amplitude.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page amplitude.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Amplitude
What the judge wrote, as written, with how often. The vendor table decides that these count as Amplitude; a claim can dispute any of them.
Amplitude (Starter Plan) 1Amplitude (Starter) 1Amplitude (for analytics) + ad platforms 1
Follow Amplitude
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Amplitude.ShowHide
The company
Amplitude.
ShowHideOn record
Wikidata- Website
- amplitude.com
- Headquarters
- United States
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products.
- For
- product teams
- Price stated
- The industry's most generous free plans amplitude.com
- Starting price
- 0 amplitude.com/pricing
- Free plan or trial
- Start free with 2M events per month amplitude.com
- Certifications
- SSO and project-level permissionsAdvanced permissions and SCIMData Access ControlsSOC 2 Type IISOC 1 Type IIISO 27001ISO/IEC 27001EU-US, UK Extension, and Swiss-US Data Privacy Frameworks
- Hosting
- EU data center optionUnited StatesGermanyEU
- Customers named
- FenderBackstageUdemyGongDoorDashChickDropboxAtlassian
- Not stated on the pages read
- Integrations
What Amplitude's own pages state, read September 28, 2026: amplitude.com, amplitude.com/pricing, trust.amplitude.com, amplitude.com/platform-updates, amplitude.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amplitude's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amplitude, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amplitude by email, built from the raw record of the edition. It shows:
- where Amplitude is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amplitude, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Amplitude is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Amplitude is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideCustomer intelligence and data science
AI models recommend Amplitude first in Customer intelligence and data science this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Web analytics
Amplitude is among the products AI models recommend first in Web analytics this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.