Every category where a model named Fullstory for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Session replay and heatmaps	GTM data and infrastructure	9%	3 of 56	42%	53	criticized challenger
Product analytics	GTM data and infrastructure	0%	9 of 40	32%	19	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data science	GTM data and infrastructure	0%	59 of 142	38%	8	under 10 labels · led by Amplitude at 18%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Web analytics	GTM data and infrastructure	0%	71 of 91	33%	6	under 10 labels · led by Google Analytics 4 at 57%

Movement

This is the first edition on this tier, so no move can be computed for Fullstory yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Fullstory across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	3	5
GPT-5.4 mini	0	1	0	2	3
Gemini 3.5 Flash	0	2	3	5	10
Perplexity Sonar	1	2	0	2	5
Grok 4.1 Fast	1	2	1	5	9
Mistral Small	0	1	3	1	5
DeepSeek V4 Flash	1	3	2	3	9
Llama 4 Maverick	0	1	1	1	3
Qwen 3.7 Flash	1	2	2	3	8
Kimi K2	1	2	1	2	6
GLM 4.7 FlashX	1	2	0	2	5
MiniMax M2.5	0	3	2	1	6
GPT-6 Luna	0	2	1	1	4
Muse Glimmer 30B	1	2	3	2	8

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct40 labels10

Paraphrase22 labels2

Comparative63 labels8not counted in share

Budget-constrained20 labelsNone

Scale-constrained37 labels8

Negative56 labels5not counted in share

First choiceAlternativeMentionNegative238 labels in all, every segment counted; 20 of the 33 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you need high-fidelity replay + search/queryable session intelligence and SOC2-grade compliance: FullStory.” Muse Glimmer 30B · Session replay · direct prompt · first choice

“FullStory and PostHog mask all text by default ... the "mask by default" approach is significantly safer” Claude Haiku 4.5 · Session replay · negative prompt · first choice

“Go with FullStory or Contentsquare for deep session replay and journey analytics.” GLM 4.7 FlashX · Session replay · comparative prompt · first choice

“Often considered the "gold standard" for digital experience intelligence.” Qwen 3.7 Flash · Session replay · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Session replay tools in general (Hotjar, FullStory, Mouseflow, etc.) should be used with great caution. If you don't strictly need them, avoid them.” DeepSeek V4 Flash · Web analytics · negative prompt · hard negative

“Captures enormous amounts of data; privacy and compliance concerns under GDPR/CCPA; may collect more data than teams can realistically act on” Kimi K2 · Session replay · negative prompt · hard negative

“Skip FullStory/Quantum Metric: While excellent, these tools are generally priced for large enterprises” Qwen 3.7 Flash · Session replay · direct prompt · hard negative

“it is a point solution and lacks the quantitative behavioral analytics needed to measure product impact” Perplexity Sonar · Product analytics · negative prompt · hard negative

Named alongside

The products named in the same answers as Fullstory, over the 238 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fullstory was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Hotjar134 of 23814Compare →

Microsoft Clarity112 of 23841Compare →

Contentsquare110 of 23814Compare →

LogRocket101 of 2380Compare →

PostHog96 of 2389Compare →

Mixpanel85 of 23820Not among the top eight

Mouseflow70 of 2383Compare →

Quantum Metric65 of 2385Not among the top eight

Glassbox61 of 2389Not among the top eight

Heap58 of 2382Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Fullstory. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 226 of the 238 answers that named Fullstory and are not a share of its labels.

Domains cited

quantummetric.com97

amplitude.com89

fullstory.comYour site81

learn.g2.com78

contentsquare.com72

userpilot.com62

g2.com60

pendo.io54

mixpanel.com50

uxcam.com47

609 of the 690 domain citations in answers naming Fullstory came from somebody else's page.

Pages cited

quantummetric.com/blog/best-session-replay-tools-in-202652

learn.g2.com/best-session-replay-software47

quantummetric.com/blog/top-8-session-replay-tools-for-enterprises44

zapier.com/blog/best-session-replay-tools44

kanopylabs.com/blog/session-replay-vs-heatmaps-vs-product-analytics42

koji.so/blog/best-session-replay-tools-202638

userpilot.com/blog/session-replay-tools35

pendo.io/pendo-blog/the-top-6-session-replay-tools34

Pages are listed as the models cited them.

Search and answers

fullstory.com is not in Google's top ten for any of the category's searches. In the answers, Fullstory takes 9% of first choices and Microsoft Clarity takes 33%.

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In search

Google, US estimates

Position for “session replay and heatmap tool”

–

not in the top ten

Position for “best session replay and heatmap tool”

–

not in the top ten

Searches for its name, Google: 5,400 a month (“fullstory”)
AI search demand for its name, est.: 159 a month
Organic visits to its site: about 141,869 a month
Searches its site ranks for: 6,425 · 880 in the top three
Sites linking to it: 10,933
Paid Google search: 3 searches its ads show for, about 28 clicks and $348 a month (estimate)

Ads on GoogleDetailLess

94 ads · 45 image, 27 text, 22 video · 14 shown in the last 30 days

First shown August 2024, as FULLSTORY, INC., verified. Ads started 2025-10 to 2026-09: 23 in the year, 71 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 3 of 56 in session replay

Segment leader

33%

Microsoft Clarity

First choices: 20 across its categories
Named in: 238 answers
Its own site cited: in 226 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on fullstory.com

1,425

subdomains included

Content

875

counted in the table below

Documentation

345

Product · Integration

52 · 4

Kind	Pages	Last 90 days	Latest
Blog	720	29	2026-09-18
Case study	58	0	2024-04-22
Conference or event	38	0	2024-03-28
Comparison	30	2	2026-08-28
Webinar or virtual event	16	undated
Glossary or explainer	6	1	2026-09-28
News or press	4	undated
Template or tool	2	0	2022-09-27
Report or ebook	1	undated

Most recent

2026-09-28What is a good bounce rate glossary or explainer
2026-09-18Data enrichment blog
2026-09-09Beyond session replay blog
2026-08-31Best cro tools ecommerce blog
2026-08-313 mcp insights from our customers blog
2026-08-28Mixpanel alternatives comparison

Events in person

Last twelve months

April 21, 2026Full Throttle at Adobe SummitSpeed Vegas, Las Vegas, US · sponsored

As the event pages on fullstory.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page fullstory.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Fullstory

What the judge wrote, as written, with how often. The vendor table decides that these count as Fullstory; a claim can dispute any of them.

FullStory 74

Follow Fullstory

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Fullstory is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Intelligent digital experiences. Powered by human context.
fullstory.com
For: businesses
fullstory.com/plans
Price stated: price":"0.00" fullstory.com/platform
Starting price: 0.00 fullstory.com/platform
Free plan or trial: FullstoryFree fullstory.com/plans
Certifications: SAML Single Sign-On (SSO)SOC 2SOC 3ISO/IEC 27001ISO/IEC 27701ISO/IEC 42001:2023ISO/IEC 27017:2015ISO/IEC 27018:2019
Hosting: AtlantaLondonSydneySingapore
Customers named: KlarnaChipotlePizza HutFinicityYankeeCandleVividSeatsServiceTitanAddison Lee
Not stated on the pages read: Integrations

What Fullstory's own pages state, read September 28, 2026: fullstory.com, fullstory.com/plans, trust.fullstory.com, fullstory.com/platform, fullstory.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fullstory's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fullstory, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Fullstory by email, built from the raw record of the edition. It shows:

where Fullstory is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Fullstory, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Fullstory is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Fullstory is among the products AI models recommend first in Session replay and heatmaps this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/gtm-data/session-replay-and-heatmaps/"><img src="https://gtm-ai-index.com/badges/2026-10/fullstory--session-replay-and-heatmaps-wide.svg" alt="Among AI models' top three in Session replay and heatmaps, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Session replay and heatmaps standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/gtm-data/session-replay-and-heatmaps/"><img src="https://gtm-ai-index.com/badges/2026-10/fullstory--session-replay-and-heatmaps-square.svg" alt="Among AI models' top three in Session replay and heatmaps, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Session replay and heatmaps standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/gtm-data/session-replay-and-heatmaps/"><img src="https://gtm-ai-index.com/badges/2026-10/fullstory--session-replay-and-heatmaps-compact.svg" alt="Among AI models' top three in Session replay and heatmaps, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Session replay and heatmaps standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.