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Session replay and heatmaps · October 2026 Edition

Fullstory vs Contentsquare

Two of fourteen models named Fullstory first on the direct prompt; one named Contentsquare. Fullstory was named by fourteen of the fourteen models and Contentsquare by twelve and Fullstory carries 53 labels and Contentsquare 21, so the shares are not directly comparable.

Fullstory

criticized challenger

Named in four categories this edition.

Contentsquare

accepted challenger

Paris, France, founded 2008. Named in six categories this edition.

First-choice share9%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate42%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 10; printed, not drawn.
Labels5321A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Fullstory reading right to left. Rank and label count are printed, not drawn.Hotjar was named alongside these two in ten of the fourteen direct answers. Microsoft Clarity vs Fullstory · Microsoft Clarity vs Contentsquare · Hotjar vs Fullstory

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the session replay and heatmaps page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
FullstoryFirst choices, of fourteen modelsContentsquare
Direct217 against Fullstory · 2 against Contentsquare
Paraphrase001 against Fullstory
Comparative211 against Fullstory
Budget-constrained002 against Fullstory · 1 against Contentsquare
Scale-constrained31
Negative1011 against Fullstory
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Fullstory and Contentsquare were named in the same answer 110 times, of the 238 answers naming Fullstory and the 169 naming Contentsquare. In those answers Contentsquare took the first choice fourteen times and Fullstory eighteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Fullstory and Contentsquare stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Fullstory Contentsquare first choice named as an alternative argued againstblank: not namedEach cell is one answer, Fullstory on the left and Contentsquare on the right.

The direct prompt

The plain question, one answer per model, grouped by where Fullstory and Contentsquare stood in it.

Fullstory first, Contentsquare an alternative

2 of 14 modelsContentsquare was named in the answer but not as the choice, or not at all.
Perplexity SonarFullstory alternatives: Hotjar, LogRocket
Muse Glimmer 30BFullstory alternatives: Contentsquare, Heap, Hotjar, Microsoft Clarity, PostHog, VWO

Contentsquare first, Fullstory not the choice

1 of 14 modelsFullstory was named in the answer but not as the choice, or not at all.
GPT-5.4 miniContentsquare, Mouseflow alternatives: LogRocket

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Mistral SmallHotjar, Lucky Orange alternatives: Fullstory, PostHog, UXCam
Llama 4 MaverickSmartlook alternatives: Adobe Analytics, Fullstory
GLM 4.7 FlashXHotjar alternatives: Crazy Egg, Fullstory, Microsoft Clarity, Mouseflow
MiniMax M2.5Mixpanel alternatives: Fullstory, PostHog, UXCam
GPT-6 LunaPostHog alternatives: Fullstory, Hotjar

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Mouseflow alternatives: Hotjar
Gemini 3.5 FlashPendo alternatives: LogRocket, Mouseflow, PostHog
Grok 4.1 FastHotjar alternatives: LogRocket, Microsoft Clarity, Mouseflow
DeepSeek V4 FlashPostHog alternatives: Hotjar, LogRocket, Microsoft Clarity, Mouseflow
Qwen 3.7 FlashHotjar alternatives: LogRocket, Matomo
Kimi K2Hotjar alternatives: LogRocket, Mouseflow, Smartlook

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Fullstory0%#10 of 10
Contentsquare0%#9 of 10
The full small business standing →
Mid-marketThe figures above
Fullstory leads by five points.
Fullstory9%#3 of 10
Contentsquare3%#7 of 10
The full mid-market standing →
Enterprise
Fullstory leads by nine points.
Fullstory28%#1 of 12
Contentsquare19%#2 of 12
The full enterprise standing →

What the models said about Fullstory

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Captures enormous amounts of data; privacy and compliance concerns under GDPR/CCPA; may collect more data than teams can realistically act on” Kimi K2 · negative prompt · hard negative
“Skip FullStory/Quantum Metric: While excellent, these tools are generally priced for large enterprises” Qwen 3.7 Flash · direct prompt · hard negative
“If you need high-fidelity replay + search/queryable session intelligence and SOC2-grade compliance: FullStory.” Muse Glimmer 30B · direct prompt · first choice
“FullStory and PostHog mask all text by default ... the "mask by default" approach is significantly safer” Claude Haiku 4.5 · negative prompt · first choice
“Go with FullStory or Contentsquare for deep session replay and journey analytics.” GLM 4.7 FlashX · comparative prompt · first choice

What the models said about Contentsquare

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Heavy enterprise pricing and complexity; overkill for most mid-market needs” Kimi K2 · direct prompt · hard negative
“enterprise tools only if you need deeper product analytics, governance, or enterprise workflows, because they're generally much more expensive” GPT-5.4 mini · budget prompt · soft negative
“without paying the $50k+ annual contract values required by enterprise-only suites (like FullStory or Contentsquare)” Gemini 3.5 Flash · direct prompt · soft negative
“my default recommendation is Contentsquare if you want the most complete, scalable experience-analytics platform” GPT-5.4 mini · direct prompt · first choice
“Go with FullStory or Contentsquare for deep session replay and journey analytics.” GLM 4.7 FlashX · comparative prompt · first choice
“The sweet spot is usually FullStory, Contentsquare, or LogRocket” DeepSeek V4 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.