Session replay and heatmaps · October 2026 Edition
Fullstory vs Smartlook
Two of fourteen models named Fullstory first on the direct prompt; one named Smartlook. Fullstory was named by fourteen of the fourteen models and Smartlook by twelve and Fullstory carries 53 labels and Smartlook 17, so the shares are not directly comparable.
Named in four categories this edition.
Named in two categories this edition.
First-choice share9%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate42%29%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 10; printed, not drawn.
Labels5317A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Fullstory reading right to left. Rank and label count are printed, not drawn.Hotjar was named alongside these two in ten of the fourteen direct answers. Microsoft Clarity vs Fullstory · Microsoft Clarity vs Smartlook · Hotjar vs Fullstory
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the session replay and heatmaps page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
FullstoryFirst choices, of fourteen modelsSmartlook
Direct217 against Fullstory
Paraphrase001 against Fullstory
Comparative201 against Fullstory
Budget-constrained002 against Fullstory
Scale-constrained30
Negative1011 against Fullstory · 5 against Smartlook
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Fullstory and Smartlook stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Fullstory Smartlook first choice named as an alternative argued againstblank: not namedEach cell is one answer, Fullstory on the left and Smartlook on the right.The direct prompt
The plain question, one answer per model, grouped by where Fullstory and Smartlook stood in it.
Fullstory first, Smartlook not the choice
2 of 14 modelsSmartlook was named in the answer but not as the choice, or not at all.Perplexity SonarFullstory alternatives: Hotjar, LogRocket
Muse Glimmer 30BFullstory alternatives: Contentsquare, Heap, Hotjar, Microsoft Clarity, PostHog, VWO
Smartlook first, Fullstory an alternative
1 of 14 modelsFullstory was named in the answer but not as the choice, or not at all.Llama 4 MaverickSmartlook alternatives: Adobe Analytics, Fullstory
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Mistral SmallHotjar, Lucky Orange alternatives: Fullstory, PostHog, UXCam
Kimi K2Hotjar alternatives: LogRocket, Mouseflow, Smartlook
GLM 4.7 FlashXHotjar alternatives: Crazy Egg, Fullstory, Microsoft Clarity, Mouseflow
MiniMax M2.5Mixpanel alternatives: Fullstory, PostHog, UXCam
GPT-6 LunaPostHog alternatives: Fullstory, Hotjar
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Mouseflow alternatives: Hotjar
GPT-5.4 miniContentsquare, Mouseflow alternatives: LogRocket
Gemini 3.5 FlashPendo alternatives: LogRocket, Mouseflow, PostHog
Grok 4.1 FastHotjar alternatives: LogRocket, Microsoft Clarity, Mouseflow
DeepSeek V4 FlashPostHog alternatives: Hotjar, LogRocket, Microsoft Clarity, Mouseflow
Qwen 3.7 FlashHotjar alternatives: LogRocket, Matomo
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Fullstory0%#10 of 10Smartlook0%#6 of 10Mid-marketThe figures above
Fullstory leads by seven points.
Fullstory9%#3 of 10Smartlook2%#8 of 10Enterprise
Fullstory leads by twenty-eight points.
Fullstory28%#1 of 12Smartlook0%#11 of 12What the models said about Fullstory
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Captures enormous amounts of data; privacy and compliance concerns under GDPR/CCPA; may collect more data than teams can realistically act on” Kimi K2 · negative prompt · hard negative
“Skip FullStory/Quantum Metric: While excellent, these tools are generally priced for large enterprises” Qwen 3.7 Flash · direct prompt · hard negative
“If you need high-fidelity replay + search/queryable session intelligence and SOC2-grade compliance: FullStory.” Muse Glimmer 30B · direct prompt · first choice
“FullStory and PostHog mask all text by default ... the "mask by default" approach is significantly safer” Claude Haiku 4.5 · negative prompt · first choice
“Go with FullStory or Contentsquare for deep session replay and journey analytics.” GLM 4.7 FlashX · comparative prompt · first choice
What the models said about Smartlook
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“avoid or exercise extreme caution with Hotjar, FullStory, Mouseflow, LogRocket, and Smartlook” Mistral Small · negative prompt · hard negative
“Listed together with Hotjar and FullStory as tools selling the legitimate interest no-consent narrative.” Muse Glimmer 30B · negative prompt · soft negative
“Microsoft Clarity, Hotjar, FullStory, Mouseflow, LogRocket, and Smartlook all share common issues” Kimi K2 · negative prompt · soft negative
“Smartlook is a popular choice for mid-market companies, offering session replay and product analytics for web and mobile apps.” Llama 4 Maverick · direct prompt · first choice
“Smartlook is budget-friendly with the best mobile app recording in the mid-market, with a generous free tier of 1,500 sessions a month” Claude Haiku 4.5 · budget prompt · alternative
“Other budget-friendly options include Smartlook, which offers the best mobile app recording in the mid-market.” Llama 4 Maverick · budget prompt · alternative
Also compared
Microsoft Clarity vs FullstoryMicrosoft Clarity vs SmartlookHotjar vs FullstoryHotjar vs SmartlookFullstory vs PostHogFullstory vs MouseflowFullstory vs LogRocketFullstory vs ContentsquarePostHog vs SmartlookMouseflow vs SmartlookLogRocket vs SmartlookContentsquare vs SmartlookAll twenty-eight head-to-head pages and the full session replay standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.