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GTM AI Index
Index › Products › Smartlook · October 2026 Edition
2 categories · Ranked

Smartlook

44Judge labels
1First choices
13Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Session replay for mid-market buyers
Rank 12 of 56 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 29% of its 17 labels there were negative.
What the models named instead of Smartlook →
By buyer segmentRead the same way at every buyer size.
In session replay · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Smartlook for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Session replay and heatmapsGTM data and infrastructure2%12 of 5629%17criticized challenger
Web analyticsGTM data and infrastructure0%67 of 910%1under 10 labels · led by Google Analytics 4 at 57%

Movement

This is the first edition on this tier, so no move can be computed for Smartlook yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Smartlook across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini01001
Gemini 3.5 Flash00000
Perplexity Sonar00101
Grok 4.2000101
Mistral Small00112
DeepSeek V4 Flash00000
Llama 4 Maverick11002
Qwen 3.7 Flash01001
Kimi K203014
GLM 4.7 FlashX00202
MiniMax M2.500011
GPT-6 Luna00011
Muse Glimmer 30B00011

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels1
Paraphrase2 labelsNone
Comparative17 labelsNone
Budget-constrained5 labelsNone
Scale-constrained3 labelsNone
Negative11 labelsNone
First choiceAlternativeMentionNegative44 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Smartlook is a popular choice for mid-market companies, offering session replay and product analytics for web and mobile apps.” Llama 4 Maverick · Session replay · direct prompt · first choice
“Smartlook is budget-friendly with the best mobile app recording in the mid-market, with a generous free tier of 1,500 sessions a month” Claude Haiku 4.5 · Session replay · budget prompt · alternative
“Other budget-friendly options include Smartlook, which offers the best mobile app recording in the mid-market.” Llama 4 Maverick · Session replay · budget prompt · alternative
“Smartlook is often cited as the most budget-friendly upgrade path for startups and mid-sized companies.” Qwen 3.7 Flash · Session replay · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“avoid or exercise extreme caution with Hotjar, FullStory, Mouseflow, LogRocket, and Smartlook” Mistral Small · Session replay · negative prompt · hard negative
“Listed together with Hotjar and FullStory as tools selling the legitimate interest no-consent narrative.” Muse Glimmer 30B · Session replay · negative prompt · soft negative
“Microsoft Clarity, Hotjar, FullStory, Mouseflow, LogRocket, and Smartlook all share common issues” Kimi K2 · Session replay · negative prompt · soft negative
“These tools have been accused of violating state wiretapping laws and privacy regulations” MiniMax M2.5 · Session replay · negative prompt · soft negative

Named alongside

The products named in the same answers as Smartlook, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Smartlook was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Quantum Metric16 of 444Not among the top eight
Glassbox13 of 442Not among the top eight
Crazy Egg11 of 440Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Smartlook. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 44 answers that named Smartlook and are not a share of its labels.

Domains cited

quantummetric.com28
kanopylabs.com15
learn.g2.com15
mouseflow.com15
amplitude.com14
contentsquare.com14
clickup.com13
lokker.com13
koji.so12
plerdy.com12

151 of the 151 domain citations in answers naming Smartlook came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

smartlook.com is not in Google's top ten for any of the category's searches. In the answers, Smartlook takes 2% of first choices and Microsoft Clarity takes 33%.
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In search

Google, US estimates
Position for “session replay and heatmap tool”
–
not in the top ten
Position for “best session replay and heatmap tool”
–
not in the top ten
Searches for its name, Google
880 a month (“smartlook”)
AI search demand for its name, est.
12 a month
Organic visits to its site
about 640 a month
Searches its site ranks for
30 · 5 in the top three
Sites linking to it
7,357
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
2%
rank 12 of 56 in session replay
Segment leader
33%
Microsoft Clarity
First choices
1 across its categories
Named in
44 answers
Its own site cited
in 42 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on smartlook.com
281
subdomains included
Content
245
counted in the table below
Documentation
7
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog18902026-05-27Product analytics, Mobile apps
Comparison3502026-05-27
Case study18undated
Template or tool202026-05-27
Report or ebook1undated
How it is countedHide how it is counted

Every page smartlook.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Smartlook

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Smartlook's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Smartlook, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Smartlook by email, built from the raw record of the edition. It shows:

  • where Smartlook is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Smartlook, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at smartlook.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.