Session replay and heatmaps · October 2026 Edition
PostHog vs Smartlook
Two of fourteen models named PostHog first on the direct prompt; one named Smartlook. PostHog was named by fourteen of the fourteen models and Smartlook by twelve and PostHog carries 37 labels and Smartlook 17, so the shares are not directly comparable.
Named in seven categories this edition.
Named in two categories this edition.
First-choice share7%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%29%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#8A position in a field of 10; printed, not drawn.
Labels3717A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, PostHog reading right to left. Rank and label count are printed, not drawn.Hotjar was named alongside these two in ten of the fourteen direct answers. Microsoft Clarity vs PostHog · Microsoft Clarity vs Smartlook · Hotjar vs PostHog
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the session replay and heatmaps page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PostHogFirst choices, of fourteen modelsSmartlook
Direct21
Paraphrase10
Comparative00
Budget-constrained10
Scale-constrained00
Negative102 against PostHog · 5 against Smartlook
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where PostHog and Smartlook stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | |
PostHog Smartlook first choice named as an alternative argued againstblank: not namedEach cell is one answer, PostHog on the left and Smartlook on the right.The direct prompt
The plain question, one answer per model, grouped by where PostHog and Smartlook stood in it.
PostHog first, Smartlook not the choice
2 of 14 modelsSmartlook was named in the answer but not as the choice, or not at all.DeepSeek V4 FlashPostHog alternatives: Hotjar, LogRocket, Microsoft Clarity, Mouseflow
GPT-6 LunaPostHog alternatives: Fullstory, Hotjar
Smartlook first, PostHog not the choice
1 of 14 modelsPostHog was named in the answer but not as the choice, or not at all.Llama 4 MaverickSmartlook alternatives: Adobe Analytics, Fullstory
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashPendo alternatives: LogRocket, Mouseflow, PostHog
Mistral SmallHotjar, Lucky Orange alternatives: Fullstory, PostHog, UXCam
Kimi K2Hotjar alternatives: LogRocket, Mouseflow, Smartlook
MiniMax M2.5Mixpanel alternatives: Fullstory, PostHog, UXCam
Muse Glimmer 30BFullstory alternatives: Contentsquare, Heap, Hotjar, Microsoft Clarity, PostHog, VWO
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Mouseflow alternatives: Hotjar
GPT-5.4 miniContentsquare, Mouseflow alternatives: LogRocket
Perplexity SonarFullstory alternatives: Hotjar, LogRocket
Grok 4.1 FastHotjar alternatives: LogRocket, Microsoft Clarity, Mouseflow
Qwen 3.7 FlashHotjar alternatives: LogRocket, Matomo
GLM 4.7 FlashXHotjar alternatives: Crazy Egg, Fullstory, Microsoft Clarity, Mouseflow
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mid-marketThe figures above
Enterprise
What the models said about PostHog
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“PostHog does offer data scrubbing features, but I was recently surprised to see their announcement about integrating AI to analyze session replays on behalf of users. This raises a red flag” Muse Glimmer 30B · negative prompt · soft negative
“If you enable network capture, scrutinize it separately from replay masking: requests and responses can contain sensitive headers or bodies” GPT-6 Luna · negative prompt · soft negative
“I'd generally recommend PostHog if you want the best balance of visitor behavior analytics, product analytics, and session replay in one place” GPT-5.4 mini · paraphrase prompt · first choice
What the models said about Smartlook
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“avoid or exercise extreme caution with Hotjar, FullStory, Mouseflow, LogRocket, and Smartlook” Mistral Small · negative prompt · hard negative
“Listed together with Hotjar and FullStory as tools selling the legitimate interest no-consent narrative.” Muse Glimmer 30B · negative prompt · soft negative
“Microsoft Clarity, Hotjar, FullStory, Mouseflow, LogRocket, and Smartlook all share common issues” Kimi K2 · negative prompt · soft negative
“Smartlook is a popular choice for mid-market companies, offering session replay and product analytics for web and mobile apps.” Llama 4 Maverick · direct prompt · first choice
“Smartlook is budget-friendly with the best mobile app recording in the mid-market, with a generous free tier of 1,500 sessions a month” Claude Haiku 4.5 · budget prompt · alternative
“Other budget-friendly options include Smartlook, which offers the best mobile app recording in the mid-market.” Llama 4 Maverick · budget prompt · alternative
Also compared
Microsoft Clarity vs PostHogMicrosoft Clarity vs SmartlookHotjar vs PostHogHotjar vs SmartlookFullstory vs PostHogFullstory vs SmartlookPostHog vs MouseflowPostHog vs LogRocketPostHog vs ContentsquareMouseflow vs SmartlookLogRocket vs SmartlookContentsquare vs SmartlookAll twenty-eight head-to-head pages and the full session replay standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.