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Session replay and heatmaps · October 2026 Edition

Microsoft Clarity vs PostHog

Zero of fourteen models named Microsoft Clarity first on the direct prompt; two named PostHog. Both were named by all fourteen models and Microsoft Clarity carries 59 labels and PostHog 37, so the shares are not directly comparable.

Microsoft Clarity

endorsed leader

By Microsoft, Vancouver, Canada, founded 1975. Named in five categories this edition.

PostHog

accepted challenger

Named in seven categories this edition.

First-choice share33%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 10; printed, not drawn.
Labels5937A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Microsoft Clarity reading right to left. Rank and label count are printed, not drawn.Hotjar was named alongside these two in ten of the fourteen direct answers. Microsoft Clarity vs Hotjar · Microsoft Clarity vs Fullstory · Microsoft Clarity vs Mouseflow

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the session replay and heatmaps page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Microsoft ClarityFirst choices, of fourteen modelsPostHog
Direct021 against Microsoft Clarity
Paraphrase41
Comparative70
Budget-constrained141
Scale-constrained102 against Microsoft Clarity
Negative219 against Microsoft Clarity · 2 against PostHog
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Microsoft Clarity and PostHog were named in the same answer ninety-three times, of the 229 answers naming Microsoft Clarity and the 386 naming PostHog. In those answers PostHog took the first choice ten times and Microsoft Clarity thirty-six.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Microsoft Clarity and PostHog stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Microsoft Clarity PostHog first choice named as an alternative argued againstblank: not namedEach cell is one answer, Microsoft Clarity on the left and PostHog on the right.

The direct prompt

The plain question, one answer per model, grouped by where Microsoft Clarity and PostHog stood in it.

PostHog first, Microsoft Clarity an alternative

2 of 14 modelsMicrosoft Clarity was named in the answer but not as the choice, or not at all.
DeepSeek V4 FlashPostHog alternatives: Hotjar, LogRocket, Microsoft Clarity, Mouseflow
GPT-6 LunaPostHog alternatives: Fullstory, Hotjar

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashPendo alternatives: LogRocket, Mouseflow, PostHog
Grok 4.1 FastHotjar alternatives: LogRocket, Microsoft Clarity, Mouseflow
Mistral SmallHotjar, Lucky Orange alternatives: Fullstory, PostHog, UXCam
GLM 4.7 FlashXHotjar alternatives: Crazy Egg, Fullstory, Microsoft Clarity, Mouseflow
MiniMax M2.5Mixpanel alternatives: Fullstory, PostHog, UXCam
Muse Glimmer 30BFullstory alternatives: Contentsquare, Heap, Hotjar, Microsoft Clarity, PostHog, VWO

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Mouseflow alternatives: Hotjar
GPT-5.4 miniContentsquare, Mouseflow alternatives: LogRocket
Perplexity SonarFullstory alternatives: Hotjar, LogRocket
Llama 4 MaverickSmartlook alternatives: Adobe Analytics, Fullstory
Qwen 3.7 FlashHotjar alternatives: LogRocket, Matomo
Kimi K2Hotjar alternatives: LogRocket, Mouseflow, Smartlook

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Clarity leads by sixty-eight points.
Microsoft Clarity70%#1 of 10
PostHog2%#5 of 10
The full small business standing →
Mid-marketThe figures above
Microsoft Clarity leads by twenty-six points.
Microsoft Clarity33%#1 of 10
PostHog7%#4 of 10
The full mid-market standing →
Enterprise
Microsoft Clarity leads by eight points.
Microsoft Clarity9%#4 of 12
PostHog2%#8 of 12
The full enterprise standing →

What the models said about Microsoft Clarity

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Both Hotjar (now part of Contentsquare) and Microsoft Clarity are consent-agnostic by default: paste the snippet in and they start recording on the first pageview.” Muse Glimmer 30B · negative prompt · hard negative
“"Free" but with a substantial tracking footprint that privacy teams should scrutinize; starts recording immediately without waiting for consent” Kimi K2 · negative prompt · hard negative
“"Free" option with aggressive tracking... Limited default redaction; privacy teams flag its footprint. US-hosted; consent bypass risks in EU.” Grok 4.1 Fast · negative prompt · hard negative
“Microsoft Clarity is the best free option for behaviour analytics, with unlimited session recordings and heatmaps and no paid tier required.” Muse Glimmer 30B · paraphrase prompt · first choice
“Microsoft Clarity delivers unlimited session replays and heatmaps at no cost, making it a favorite for startups and high-traffic sites.” Muse Glimmer 30B · comparative prompt · first choice
“The best session replay and heatmap tool for a company with a limited budget is Microsoft Clarity, as it is free with no session cap.” Llama 4 Maverick · budget prompt · first choice

What the models said about PostHog

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“PostHog does offer data scrubbing features, but I was recently surprised to see their announcement about integrating AI to analyze session replays on behalf of users. This raises a red flag” Muse Glimmer 30B · negative prompt · soft negative
“If you enable network capture, scrutinize it separately from replay masking: requests and responses can contain sensitive headers or bodies” GPT-6 Luna · negative prompt · soft negative
“I'd generally recommend PostHog if you want the best balance of visitor behavior analytics, product analytics, and session replay in one place” GPT-5.4 mini · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.