Zero of fourteen models named Microsoft Clarity first on the direct prompt; two named PostHog. Both were named by all fourteen models and Microsoft Clarity carries 59 labels and PostHog 37, so the shares are not directly comparable.
By Microsoft, Vancouver, Canada, founded 1975. Named in five categories this edition.
Named in seven categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the session replay and heatmaps page.
Across every category in the October 2026 Edition, Microsoft Clarity and PostHog were named in the same answer ninety-three times, of the 229 answers naming Microsoft Clarity and the 386 naming PostHog. In those answers PostHog took the first choice ten times and Microsoft Clarity thirty-six.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Both Hotjar (now part of Contentsquare) and Microsoft Clarity are consent-agnostic by default: paste the snippet in and they start recording on the first pageview.” Muse Glimmer 30B · negative prompt · hard negative
“"Free" but with a substantial tracking footprint that privacy teams should scrutinize; starts recording immediately without waiting for consent” Kimi K2 · negative prompt · hard negative
“"Free" option with aggressive tracking... Limited default redaction; privacy teams flag its footprint. US-hosted; consent bypass risks in EU.” Grok 4.1 Fast · negative prompt · hard negative
“Microsoft Clarity is the best free option for behaviour analytics, with unlimited session recordings and heatmaps and no paid tier required.” Muse Glimmer 30B · paraphrase prompt · first choice
“Microsoft Clarity delivers unlimited session replays and heatmaps at no cost, making it a favorite for startups and high-traffic sites.” Muse Glimmer 30B · comparative prompt · first choice
“The best session replay and heatmap tool for a company with a limited budget is Microsoft Clarity, as it is free with no session cap.” Llama 4 Maverick · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“PostHog does offer data scrubbing features, but I was recently surprised to see their announcement about integrating AI to analyze session replays on behalf of users. This raises a red flag” Muse Glimmer 30B · negative prompt · soft negative
“If you enable network capture, scrutinize it separately from replay masking: requests and responses can contain sensitive headers or bodies” GPT-6 Luna · negative prompt · soft negative
“I'd generally recommend PostHog if you want the best balance of visitor behavior analytics, product analytics, and session replay in one place” GPT-5.4 mini · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.