Zero of fourteen models named Microsoft Clarity first on the direct prompt; two named Mouseflow. Microsoft Clarity was named by fourteen of the fourteen models and Mouseflow by thirteen and Microsoft Clarity carries 59 labels and Mouseflow 41, so the shares are not directly comparable.
By Microsoft, Vancouver, Canada, founded 1975. Named in five categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the session replay and heatmaps page.
Across every category in the October 2026 Edition, Microsoft Clarity and Mouseflow were named in the same answer eighty-four times, of the 229 answers naming Microsoft Clarity and the 103 naming Mouseflow. In those answers Mouseflow took the first choice zero times and Microsoft Clarity fifty-one.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Both Hotjar (now part of Contentsquare) and Microsoft Clarity are consent-agnostic by default: paste the snippet in and they start recording on the first pageview.” Muse Glimmer 30B · negative prompt · hard negative
“"Free" but with a substantial tracking footprint that privacy teams should scrutinize; starts recording immediately without waiting for consent” Kimi K2 · negative prompt · hard negative
“"Free" option with aggressive tracking... Limited default redaction; privacy teams flag its footprint. US-hosted; consent bypass risks in EU.” Grok 4.1 Fast · negative prompt · hard negative
“Microsoft Clarity is the best free option for behaviour analytics, with unlimited session recordings and heatmaps and no paid tier required.” Muse Glimmer 30B · paraphrase prompt · first choice
“Microsoft Clarity delivers unlimited session replays and heatmaps at no cost, making it a favorite for startups and high-traffic sites.” Muse Glimmer 30B · comparative prompt · first choice
“The best session replay and heatmap tool for a company with a limited budget is Microsoft Clarity, as it is free with no session cap.” Llama 4 Maverick · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Similar recording patterns; part of the group facing CIPA (California Invasion of Privacy Act) complaints” Kimi K2 · negative prompt · hard negative
“variable consent handling and sampling bias from opt-in requirements. EU scrutiny on replay depth.” Grok 4.1 Fast · negative prompt · hard negative
“avoid or exercise extreme caution with Hotjar, FullStory, Mouseflow, LogRocket, and Smartlook” Mistral Small · negative prompt · hard negative
“Mouseflow if you want a simpler, usually cheaper tool that still covers both session replay and heatmaps well” GPT-5.4 mini · direct prompt · first choice
“Mouseflow is widely cited as the best value for mid-market teams.” Claude Haiku 4.5 · direct prompt · first choice
“My Top Recommendation: Mouseflow” Kimi K2 · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.