Every category where a model named Microsoft Clarity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Session replay and heatmaps	GTM data and infrastructure	33%	1 of 56	20%	59	endorsed leader
Web analytics	GTM data and infrastructure	3%	5 of 91	11%	19	accepted challenger
Customer intelligence and data science	GTM data and infrastructure	0%	45 of 142	25%	4	under 10 labels · led by Amplitude at 18%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Audience and consumer insights platforms	Marketing	0%	37 of 155	0%	3	under 10 labels · led by SparkToro at 19%
Product analytics	GTM data and infrastructure	0%	39 of 40	100%	1	under 10 labels · led by Amplitude Analytics at 34%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Clarity yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Clarity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	4	0	1	7
GPT-5.4 mini	1	1	0	0	2
Gemini 3.5 Flash	3	5	0	3	11
Perplexity Sonar	2	1	0	1	4
Grok 4.1 Fast	3	4	1	2	10
Mistral Small	3	0	2	0	5
DeepSeek V4 Flash	1	4	0	2	7
Llama 4 Maverick	1	0	2	0	3
Qwen 3.7 Flash	3	3	1	1	8
Kimi K2	1	3	2	2	8
GLM 4.7 FlashX	1	3	0	1	5
MiniMax M2.5	3	0	0	1	4
GPT-6 Luna	3	0	1	1	5
Muse Glimmer 30B	3	1	2	1	7

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct25 labels11

Paraphrase26 labels10

Comparative45 labels20not counted in share

Budget-constrained58 labels37

Scale-constrained27 labels7

Negative48 labels10not counted in share

First choiceAlternativeMentionNegative229 labels in all, every segment counted; 65 of the 95 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Microsoft Clarity is the best free option for behaviour analytics, with unlimited session recordings and heatmaps and no paid tier required.” Muse Glimmer 30B · Session replay · paraphrase prompt · first choice

“Microsoft Clarity delivers unlimited session replays and heatmaps at no cost, making it a favorite for startups and high-traffic sites.” Muse Glimmer 30B · Session replay · comparative prompt · first choice

“The best session replay and heatmap tool for a company with a limited budget is Microsoft Clarity, as it is free with no session cap.” Llama 4 Maverick · Session replay · budget prompt · first choice

“Start with Microsoft Clarity — it's genuinely free with no hidden costs and provides everything most small businesses need.” Kimi K2 · Session replay · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Both Hotjar (now part of Contentsquare) and Microsoft Clarity are consent-agnostic by default: paste the snippet in and they start recording on the first pageview.” Muse Glimmer 30B · Session replay · negative prompt · hard negative

“"Free" but with a substantial tracking footprint that privacy teams should scrutinize; starts recording immediately without waiting for consent” Kimi K2 · Session replay · negative prompt · hard negative

“"Free" option with aggressive tracking... Limited default redaction; privacy teams flag its footprint. US-hosted; consent bypass risks in EU.” Grok 4.1 Fast · Session replay · negative prompt · hard negative

“Review masking and consent settings carefully: some URL types are not covered by its URL-parameter masking, and its consent-denied mode may still collect cookieless data” GPT-6 Luna · Session replay · negative prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Clarity, over the 229 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Clarity was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Hotjar166 of 22911Compare →

Fullstory112 of 22917Compare →

PostHog93 of 22910Compare →

LogRocket92 of 2294Compare →

Mouseflow84 of 2290Compare →

Contentsquare60 of 2298Compare →

Google Analytics 459 of 22928Compare →

Amplitude44 of 2290Compare →

Lucky Orange40 of 2291Not among the top eight

Mixpanel38 of 2292Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Clarity. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 215 of the 229 answers that named Microsoft Clarity and are not a share of its labels.

Domains cited

quantummetric.com92

amplitude.com83

learn.g2.com65

zapier.com56

contentsquare.com51

mouseflow.com50

plerdy.com46

uxcam.com45

fullsession.io44

g2.com42

574 of the 574 domain citations in answers naming Microsoft Clarity came from somebody else's page.

Pages cited

quantummetric.com/blog/best-session-replay-tools-in-202659

zapier.com/blog/best-session-replay-tools56

learn.g2.com/best-session-replay-software53

kanopylabs.com/blog/session-replay-vs-heatmaps-vs-product-analytics41

amplitude.com/compare/best-session-replay-tools-for-startups39

twipla.com/en/blog/session-replay-tools34

userpilot.com/blog/session-replay-tools34

koji.so/blog/best-session-replay-tools-202633

Pages are listed as the models cited them.

Search and answers

Where Microsoft Clarity stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “session replay and heatmap tool”

–

not in the top ten

Position for “best session replay and heatmap tool”

–

not in the top ten

Searches for its name, Google: 18,100 a month (“microsoft clarity”)
AI search demand for its name, est.: 191 a month
Organic visits to its site: about 44,297 a month
Searches its site ranks for: 297 · 88 in the top three
Sites linking to it: 14,892
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

33%

rank 1 of 56 in session replay

First choices

across its categories

Named in: 229 answers
Its own site cited: in 215 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on clarity.microsoft.com

469

subdomains included

Content

303

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	216	7	2026-09-22	Mobile apps, SEO
Case study	78	0	2026-05-14
Comparison	5	0	2024-05-23
Glossary or explainer	3	0	2026-03-05
Report or ebook	1	0	2025-02-11

Most recent

2026-09-22Bot activity page classification blog
2026-09-10Understand saas monetization behavior blog
2026-08-18Advanced queries clarity mcp server blog
2026-08-13Scrape to referral insights blog
2026-08-03Branded non branded queries blog
2026-07-22Analyze ai citation queries by topic blog

How it is countedHide how it is counted

Every page clarity.microsoft.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Microsoft Clarity

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft Clarity.

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On record

Wikidata

Website: microsoft.com
Headquarters: Vancouver, Canada
Founded: 1975
Employees: about 228,000 (2024)
Ownership: Public, 4338 on Hong Kong Stock Exchange
Also from Microsoft: Azure Synapse, Bing Webmaster Tools, Microsoft 365, Microsoft 365 Copilot, Microsoft Accessibility Insights, Microsoft Ads, Microsoft Advertising, Microsoft Advertising Editor and 49 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
clarity.microsoft.com
For: everyone—from bloggers to Fortune 500 companies
clarity.microsoft.com/pricing
Price stated: Free forever. Built to grow with your business. No limits on traffic. clarity.microsoft.com
Starting price: 0 clarity.microsoft.com/pricing
Free plan or trial: Free forever clarity.microsoft.com
Certifications: GDPR & CCPA ready
Customers named: ImagelyRobustaDropInBlogOnwardNetpeak & ON ClinicinstacarAllEventsNetpeak
Not stated on the pages read: Integrations, hosting

What Microsoft Clarity's own pages state, read September 28, 2026: clarity.microsoft.com, clarity.microsoft.com/pricing, clarity.microsoft.com/case-studies, clarity.microsoft.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Clarity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Clarity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft Clarity by email, built from the raw record of the edition. It shows:

where Microsoft Clarity is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft Clarity, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Microsoft Clarity is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Microsoft Clarity first in Session replay and heatmaps this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/gtm-data/session-replay-and-heatmaps/"><img src="https://gtm-ai-index.com/badges/2026-10/microsoft-clarity--session-replay-and-heatmaps-wide.svg" alt="AI models' first choice in Session replay and heatmaps, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Session replay and heatmaps standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/gtm-data/session-replay-and-heatmaps/"><img src="https://gtm-ai-index.com/badges/2026-10/microsoft-clarity--session-replay-and-heatmaps-square.svg" alt="AI models' first choice in Session replay and heatmaps, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Session replay and heatmaps standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/gtm-data/session-replay-and-heatmaps/"><img src="https://gtm-ai-index.com/badges/2026-10/microsoft-clarity--session-replay-and-heatmaps-compact.svg" alt="AI models' first choice in Session replay and heatmaps, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Session replay and heatmaps standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.