Web analytics · October 2026 Edition
Amplitude vs Microsoft Clarity
Zero of fourteen models named Amplitude first on the direct prompt; zero named Microsoft Clarity. Amplitude was named by fourteen of the fourteen models and Microsoft Clarity by eleven and Amplitude carries 35 labels and Microsoft Clarity 19, so the shares are not directly comparable.
United States. Named in nine categories this edition.
By Microsoft, Vancouver, Canada, founded 1975. Named in five categories this edition.
First-choice share8%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%11%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 14; printed, not drawn.
Labels3519A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Amplitude reading right to left. Rank and label count are printed, not drawn.Google Analytics 4 was named alongside these two in thirteen of the fourteen direct answers. Google Analytics 4 vs Amplitude · Google Analytics 4 vs Microsoft Clarity · Amplitude vs Mixpanel
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
AmplitudeFirst choices, of fourteen modelsMicrosoft Clarity
Direct00
Paraphrase10
Comparative00
Budget-constrained02
Scale-constrained40
Negative002 against Amplitude · 2 against Microsoft Clarity
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Amplitude and Microsoft Clarity stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Amplitude Microsoft Clarity first choice named as an alternative argued againstblank: not namedEach cell is one answer, Amplitude on the left and Microsoft Clarity on the right.The direct prompt
The plain question, one answer per model, grouped by where Amplitude and Microsoft Clarity stood in it.
Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Google Analytics 4 alternatives: Coffee, Microsoft Clarity, Mixpanel, PostHog
Grok 4.1 FastGoogle Analytics 4 alternatives: Amplitude, Mixpanel
DeepSeek V4 FlashGoogle Analytics 4 alternatives: Amplitude, Dreamdata, Factors.ai, Fathom, Matomo, Mixpanel, Piwik PRO, Plausible Analytics, Sona
Qwen 3.7 FlashDealfront, Sona alternatives: Amplitude, Google Analytics 4, Matomo, Mixpanel, Piwik PRO
Kimi K2BigQuery, Google Analytics 4 alternatives: Amplitude, Attribution, Mixpanel, Ruler Analytics
MiniMax M2.5BigQuery, Google Analytics 4, Mixpanel alternatives: Amplitude, Heap, Matomo
GPT-6 LunaGoogle Analytics 4, PostHog alternatives: Amplitude, Matomo
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, BigQuery, Dealfront, Matomo, Mixpanel, Piwik PRO, PostHog, Similarweb, Sona, ZoomInfo WebSights
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniGoogle Analytics 4 alternatives: Matomo, Piwik PRO
Gemini 3.5 FlashFactors.ai alternatives: Dealfront, Dreamdata, Fathom Analytics, HockeyStack, HubSpot Marketing Hub, Plausible Analytics
Perplexity SonarGoogle Analytics 4 alternatives: HubSpot Marketing Hub, Matomo, Piwik PRO, Similarweb
Mistral SmallGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
Llama 4 MaverickGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Marketo Measure, Dreamdata, Matomo, Ruler Analytics
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Clarity leads by two points.
Microsoft Clarity2%#6 of 13Amplitude0%#12 of 13Mid-marketThe figures above
The order flips: Amplitude leads at mid-market.
Amplitude8%#2 of 14Microsoft Clarity3%#5 of 14Enterprise
Level: the same share of first choices.
Amplitude0%#7 of 11Microsoft Clarity0%#– of 11What the models said about Amplitude
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Product analytics tools like Amplitude, Mixpanel, and Heap are better for funnels, retention, and feature adoption, but they are not ideal substitutes for traditional website analytics.” Perplexity Sonar · negative prompt · soft negative
“Amplitude: "Most sophisticated behavioral analysis for mature organizations with 500+ employees and dedicated analytics engineering resources"” Kimi K2 · scale prompt · first choice
What the models said about Microsoft Clarity
No label in this category carried a quote.
Also compared
Google Analytics 4 vs AmplitudeGoogle Analytics 4 vs Microsoft ClarityAmplitude vs MixpanelAmplitude vs DealfrontAmplitude vs HubSpot Marketing HubAmplitude vs MatomoAmplitude vs PostHogMixpanel vs Microsoft ClarityDealfront vs Microsoft ClarityMicrosoft Clarity vs HubSpot Marketing HubMicrosoft Clarity vs MatomoMicrosoft Clarity vs PostHogAll twenty-eight head-to-head pages and the full web analytics standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.