Web analytics · October 2026 Edition
Microsoft Clarity vs Matomo
Zero of fourteen models named Microsoft Clarity first on the direct prompt; zero named Matomo. Microsoft Clarity was named by eleven of the fourteen models and Matomo by fourteen and Microsoft Clarity carries 19 labels and Matomo 54, so the shares are not directly comparable.
By Microsoft, Vancouver, Canada, founded 1975. Named in five categories this edition.
New Zealand, founded 2007. Named in seven categories this edition.
First-choice share3%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate11%4%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 14; printed, not drawn.
Labels1954A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Microsoft Clarity reading right to left. Rank and label count are printed, not drawn.Google Analytics 4 was named alongside these two in thirteen of the fourteen direct answers. Google Analytics 4 vs Microsoft Clarity · Google Analytics 4 vs Matomo · Amplitude vs Microsoft Clarity
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Microsoft ClarityFirst choices, of fourteen modelsMatomo
Direct00
Paraphrase01
Comparative01
Budget-constrained20
Scale-constrained00
Negative062 against Microsoft Clarity · 2 against Matomo
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Microsoft Clarity and Matomo stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Microsoft Clarity Matomo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Microsoft Clarity on the left and Matomo on the right.The direct prompt
The plain question, one answer per model, grouped by where Microsoft Clarity and Matomo stood in it.
Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Google Analytics 4 alternatives: Coffee, Microsoft Clarity, Mixpanel, PostHog
GPT-5.4 miniGoogle Analytics 4 alternatives: Matomo, Piwik PRO
Perplexity SonarGoogle Analytics 4 alternatives: HubSpot Marketing Hub, Matomo, Piwik PRO, Similarweb
DeepSeek V4 FlashGoogle Analytics 4 alternatives: Amplitude, Dreamdata, Factors.ai, Fathom, Matomo, Mixpanel, Piwik PRO, Plausible Analytics, Sona
Qwen 3.7 FlashDealfront, Sona alternatives: Amplitude, Google Analytics 4, Matomo, Mixpanel, Piwik PRO
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Marketo Measure, Dreamdata, Matomo, Ruler Analytics
MiniMax M2.5BigQuery, Google Analytics 4, Mixpanel alternatives: Amplitude, Heap, Matomo
GPT-6 LunaGoogle Analytics 4, PostHog alternatives: Amplitude, Matomo
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, BigQuery, Dealfront, Matomo, Mixpanel, Piwik PRO, PostHog, Similarweb, Sona, ZoomInfo WebSights
Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashFactors.ai alternatives: Dealfront, Dreamdata, Fathom Analytics, HockeyStack, HubSpot Marketing Hub, Plausible Analytics
Grok 4.1 FastGoogle Analytics 4 alternatives: Amplitude, Mixpanel
Mistral SmallGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
Llama 4 MaverickGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
Kimi K2BigQuery, Google Analytics 4 alternatives: Amplitude, Attribution, Mixpanel, Ruler Analytics
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Microsoft Clarity2%#6 of 13Matomo2%#4 of 13Mid-marketThe figures above
Microsoft Clarity leads by two points.
Microsoft Clarity3%#5 of 14Matomo2%#7 of 14Enterprise
The order flips: Matomo leads at enterprise.
Matomo2%#6 of 11Microsoft Clarity0%#– of 11What the models said about Microsoft Clarity
No label in this category carried a quote.
What the models said about Matomo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Self-Hosted Matomo - SECURITY VULNERABILITIES ... 126GB database allegedly sold on cybercrime forum” Kimi K2 · negative prompt · soft negative
“Verdict: Avoid the Self-Hosted Version in Europe” Qwen 3.7 Flash · negative prompt · soft negative
“privacy-focused / self-hosted alternatives such as Matomo, Fathom Analytics, Plausible and similar cookieless trackers are the ones repeatedly highlighted for 100% data ownership” Muse Glimmer 30B · negative prompt · first choice
“Safer alternatives (privacy-focused, often cookieless, self-hostable, EU-compliant): Matomo (open-source, full data ownership)” Grok 4.1 Fast · negative prompt · first choice
“Examples include platforms like Matomo, Fathom, Plausible, and others that prioritize privacy by design.” MiniMax M2.5 · negative prompt · first choice
Also compared
Google Analytics 4 vs Microsoft ClarityGoogle Analytics 4 vs MatomoAmplitude vs Microsoft ClarityAmplitude vs MatomoMixpanel vs Microsoft ClarityMixpanel vs MatomoDealfront vs Microsoft ClarityDealfront vs MatomoMicrosoft Clarity vs HubSpot Marketing HubMicrosoft Clarity vs PostHogHubSpot Marketing Hub vs MatomoMatomo vs PostHogAll twenty-eight head-to-head pages and the full web analytics standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.