Web analytics · October 2026 Edition
HubSpot Marketing Hub vs Matomo
Zero of fourteen models named HubSpot Marketing Hub first on the direct prompt; zero named Matomo. HubSpot Marketing Hub was named by eight of the fourteen models and Matomo by fourteen and HubSpot Marketing Hub carries 10 labels and Matomo 54, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-eight categories this edition.
New Zealand, founded 2007. Named in seven categories this edition.
First-choice share3%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%4%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 14; printed, not drawn.
Labels1054A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Marketing Hub reading right to left. Rank and label count are printed, not drawn.Google Analytics 4 was named alongside these two in thirteen of the fourteen direct answers. Google Analytics 4 vs HubSpot Marketing Hub · Google Analytics 4 vs Matomo · Amplitude vs HubSpot Marketing Hub
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Marketing HubFirst choices, of fourteen modelsMatomo
Direct00
Paraphrase21
Comparative01
Budget-constrained00
Scale-constrained00
Negative061 against HubSpot Marketing Hub · 2 against Matomo
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where HubSpot Marketing Hub and Matomo stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
HubSpot Marketing Hub Matomo first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and Matomo on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot Marketing Hub and Matomo stood in it.
Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniGoogle Analytics 4 alternatives: Matomo, Piwik PRO
Gemini 3.5 FlashFactors.ai alternatives: Dealfront, Dreamdata, Fathom Analytics, HockeyStack, HubSpot Marketing Hub, Plausible Analytics
Perplexity SonarGoogle Analytics 4 alternatives: HubSpot Marketing Hub, Matomo, Piwik PRO, Similarweb
DeepSeek V4 FlashGoogle Analytics 4 alternatives: Amplitude, Dreamdata, Factors.ai, Fathom, Matomo, Mixpanel, Piwik PRO, Plausible Analytics, Sona
Qwen 3.7 FlashDealfront, Sona alternatives: Amplitude, Google Analytics 4, Matomo, Mixpanel, Piwik PRO
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Marketo Measure, Dreamdata, Matomo, Ruler Analytics
MiniMax M2.5BigQuery, Google Analytics 4, Mixpanel alternatives: Amplitude, Heap, Matomo
GPT-6 LunaGoogle Analytics 4, PostHog alternatives: Amplitude, Matomo
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, BigQuery, Dealfront, Matomo, Mixpanel, Piwik PRO, PostHog, Similarweb, Sona, ZoomInfo WebSights
Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Google Analytics 4 alternatives: Coffee, Microsoft Clarity, Mixpanel, PostHog
Grok 4.1 FastGoogle Analytics 4 alternatives: Amplitude, Mixpanel
Mistral SmallGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
Llama 4 MaverickGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
Kimi K2BigQuery, Google Analytics 4 alternatives: Amplitude, Attribution, Mixpanel, Ruler Analytics
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Marketing Hub leads by two points.
HubSpot Marketing Hub3%#– of 13Matomo2%#4 of 13Mid-marketThe figures above
HubSpot Marketing Hub leads by two points.
HubSpot Marketing Hub3%#6 of 14Matomo2%#7 of 14Enterprise
The order flips: Matomo leads at enterprise.
Matomo2%#6 of 11HubSpot Marketing Hub0%#– of 11What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
What the models said about Matomo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Self-Hosted Matomo - SECURITY VULNERABILITIES ... 126GB database allegedly sold on cybercrime forum” Kimi K2 · negative prompt · soft negative
“Verdict: Avoid the Self-Hosted Version in Europe” Qwen 3.7 Flash · negative prompt · soft negative
“privacy-focused / self-hosted alternatives such as Matomo, Fathom Analytics, Plausible and similar cookieless trackers are the ones repeatedly highlighted for 100% data ownership” Muse Glimmer 30B · negative prompt · first choice
“Safer alternatives (privacy-focused, often cookieless, self-hostable, EU-compliant): Matomo (open-source, full data ownership)” Grok 4.1 Fast · negative prompt · first choice
“Examples include platforms like Matomo, Fathom, Plausible, and others that prioritize privacy by design.” MiniMax M2.5 · negative prompt · first choice
Also compared
Google Analytics 4 vs HubSpot Marketing HubGoogle Analytics 4 vs MatomoAmplitude vs HubSpot Marketing HubAmplitude vs MatomoMixpanel vs HubSpot Marketing HubMixpanel vs MatomoDealfront vs HubSpot Marketing HubDealfront vs MatomoMicrosoft Clarity vs HubSpot Marketing HubMicrosoft Clarity vs MatomoHubSpot Marketing Hub vs PostHogMatomo vs PostHogAll twenty-eight head-to-head pages and the full web analytics standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.