Web analytics · October 2026 Edition
HubSpot Marketing Hub vs PostHog
Zero of fourteen models named HubSpot Marketing Hub first on the direct prompt; one named PostHog. HubSpot Marketing Hub was named by eight of the fourteen models and PostHog by eleven and HubSpot Marketing Hub carries 10 labels and PostHog 18, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-eight categories this edition.
Named in seven categories this edition.
First-choice share3%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 14; printed, not drawn.
Labels1018A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Marketing Hub reading right to left. Rank and label count are printed, not drawn.Google Analytics 4 was named alongside these two in thirteen of the fourteen direct answers. Google Analytics 4 vs HubSpot Marketing Hub · Google Analytics 4 vs PostHog · Amplitude vs HubSpot Marketing Hub
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Marketing HubFirst choices, of fourteen modelsPostHog
Direct01
Paraphrase20
Comparative00
Budget-constrained001 against PostHog
Scale-constrained00
Negative001 against HubSpot Marketing Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where HubSpot Marketing Hub and PostHog stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | |
HubSpot Marketing Hub PostHog first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and PostHog on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot Marketing Hub and PostHog stood in it.
PostHog first, HubSpot Marketing Hub not the choice
1 of 14 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.GPT-6 LunaGoogle Analytics 4, PostHog alternatives: Amplitude, Matomo
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Google Analytics 4 alternatives: Coffee, Microsoft Clarity, Mixpanel, PostHog
Gemini 3.5 FlashFactors.ai alternatives: Dealfront, Dreamdata, Fathom Analytics, HockeyStack, HubSpot Marketing Hub, Plausible Analytics
Perplexity SonarGoogle Analytics 4 alternatives: HubSpot Marketing Hub, Matomo, Piwik PRO, Similarweb
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, BigQuery, Dealfront, Matomo, Mixpanel, Piwik PRO, PostHog, Similarweb, Sona, ZoomInfo WebSights
Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniGoogle Analytics 4 alternatives: Matomo, Piwik PRO
Grok 4.1 FastGoogle Analytics 4 alternatives: Amplitude, Mixpanel
Mistral SmallGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
DeepSeek V4 FlashGoogle Analytics 4 alternatives: Amplitude, Dreamdata, Factors.ai, Fathom, Matomo, Mixpanel, Piwik PRO, Plausible Analytics, Sona
Llama 4 MaverickGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
Qwen 3.7 FlashDealfront, Sona alternatives: Amplitude, Google Analytics 4, Matomo, Mixpanel, Piwik PRO
Kimi K2BigQuery, Google Analytics 4 alternatives: Amplitude, Attribution, Mixpanel, Ruler Analytics
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Marketo Measure, Dreamdata, Matomo, Ruler Analytics
MiniMax M2.5BigQuery, Google Analytics 4, Mixpanel alternatives: Amplitude, Heap, Matomo
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Marketing Hub leads by two points.
HubSpot Marketing Hub3%#– of 13PostHog2%#7 of 13Mid-marketThe figures above
HubSpot Marketing Hub leads by two points.
HubSpot Marketing Hub3%#6 of 14PostHog2%#8 of 14Enterprise
Level: the same share of first choices.
HubSpot Marketing Hub0%#– of 11PostHog0%#– of 11What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
What the models said about PostHog
No label in this category carried a quote.
Also compared
Google Analytics 4 vs HubSpot Marketing HubGoogle Analytics 4 vs PostHogAmplitude vs HubSpot Marketing HubAmplitude vs PostHogMixpanel vs HubSpot Marketing HubMixpanel vs PostHogDealfront vs HubSpot Marketing HubDealfront vs PostHogMicrosoft Clarity vs HubSpot Marketing HubMicrosoft Clarity vs PostHogHubSpot Marketing Hub vs MatomoMatomo vs PostHogAll twenty-eight head-to-head pages and the full web analytics standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.