Web analytics · October 2026 Edition
Google Analytics 4 vs HubSpot Marketing Hub
Twelve of fourteen models named Google Analytics 4 first on the direct prompt; zero named HubSpot Marketing Hub. Google Analytics 4 was named by fourteen of the fourteen models and HubSpot Marketing Hub by eight and Google Analytics 4 carries 80 labels and HubSpot Marketing Hub 10, so the shares are not directly comparable.
By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-eight categories this edition.
First-choice share57%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 14; printed, not drawn.
Labels8010A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Mixpanel was named alongside these two in nine of the fourteen direct answers. Google Analytics 4 vs Amplitude · Google Analytics 4 vs Mixpanel · Google Analytics 4 vs Dealfront
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the web analytics page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsHubSpot Marketing Hub
Direct1201 against Google Analytics 4
Paraphrase721 against Google Analytics 4
Comparative100
Budget-constrained140
Scale-constrained103 against Google Analytics 4
Negative1013 against Google Analytics 4 · 1 against HubSpot Marketing Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and HubSpot Marketing Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Google Analytics 4 HubSpot Marketing Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and HubSpot Marketing Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where Google Analytics 4 and HubSpot Marketing Hub stood in it.
Google Analytics 4 first, HubSpot Marketing Hub an alternative
12 of 14 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Google Analytics 4 alternatives: Coffee, Microsoft Clarity, Mixpanel, PostHog
GPT-5.4 miniGoogle Analytics 4 alternatives: Matomo, Piwik PRO
Perplexity SonarGoogle Analytics 4 alternatives: HubSpot Marketing Hub, Matomo, Piwik PRO, Similarweb
Grok 4.1 FastGoogle Analytics 4 alternatives: Amplitude, Mixpanel
Mistral SmallGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
DeepSeek V4 FlashGoogle Analytics 4 alternatives: Amplitude, Dreamdata, Factors.ai, Fathom, Matomo, Mixpanel, Piwik PRO, Plausible Analytics, Sona
Llama 4 MaverickGoogle Analytics 4 alternatives: Contentsquare, Glassbox, Mixpanel
Kimi K2BigQuery, Google Analytics 4 alternatives: Amplitude, Attribution, Mixpanel, Ruler Analytics
GLM 4.7 FlashXGoogle Analytics 4 alternatives: Adobe Marketo Measure, Dreamdata, Matomo, Ruler Analytics
MiniMax M2.5BigQuery, Google Analytics 4, Mixpanel alternatives: Amplitude, Heap, Matomo
GPT-6 LunaGoogle Analytics 4, PostHog alternatives: Amplitude, Matomo
Muse Glimmer 30BGoogle Analytics 4 alternatives: Amplitude, BigQuery, Dealfront, Matomo, Mixpanel, Piwik PRO, PostHog, Similarweb, Sona, ZoomInfo WebSights
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashFactors.ai alternatives: Dealfront, Dreamdata, Fathom Analytics, HockeyStack, HubSpot Marketing Hub, Plausible Analytics
Qwen 3.7 FlashDealfront, Sona alternatives: Amplitude, Google Analytics 4, Matomo, Mixpanel, Piwik PRO
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by forty-nine points.
Google Analytics 452%#1 of 13HubSpot Marketing Hub3%#– of 13Mid-marketThe figures above
Google Analytics 4 leads by fifty-three points.
Google Analytics 457%#1 of 14HubSpot Marketing Hub3%#6 of 14Enterprise
Google Analytics 4 leads by ten points.
Google Analytics 410%#3 of 11HubSpot Marketing Hub0%#– of 11What the models said about Google Analytics 4
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“the main one to scrutinize is Google Analytics 4 (GA4), especially in privacy-regulated environments, because multiple sources flag GDPR, data-transfer, and consent issues” Perplexity Sonar · negative prompt · hard negative
“Be cautious primarily with Google Analytics (GA4 and legacy versions), as it faces the most significant privacy, compliance, and reliability issues” Grok 4.1 Fast · negative prompt · hard negative
“Google Analytics 4 (GA4) - Avoid if you need sub-user-level data exports for ML models, require HIPAA compliance, operate in China” Llama 4 Maverick · negative prompt · hard negative
“The best web analytics platform for a company with a limited budget is Google Analytics 4, as it provides comprehensive tracking with predictive insights at zero cost.” Llama 4 Maverick · budget prompt · first choice
“The default, free industry standard... incredibly powerful and free, but it has a notoriously steep learning curve and a complex interface.” Gemini 3.5 Flash · comparative prompt · first choice
What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
Also compared
Google Analytics 4 vs AmplitudeGoogle Analytics 4 vs MixpanelGoogle Analytics 4 vs DealfrontGoogle Analytics 4 vs Microsoft ClarityGoogle Analytics 4 vs MatomoGoogle Analytics 4 vs PostHogAmplitude vs HubSpot Marketing HubMixpanel vs HubSpot Marketing HubDealfront vs HubSpot Marketing HubMicrosoft Clarity vs HubSpot Marketing HubHubSpot Marketing Hub vs MatomoHubSpot Marketing Hub vs PostHogAll twenty-eight head-to-head pages and the full web analytics standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.