Every category where a model named Google Analytics 4 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Web analytics	GTM data and infrastructure	57%	1 of 91	25%	80	criticized default
Attribution and marketing mix modeling	Marketing	17%	2 of 123	25%	28	criticized challenger	▲+4Since September 2026: 12% → 16%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data science	GTM data and infrastructure	16%	2 of 142	38%	26	criticized challenger	▲+1Since September 2026: 16% → 17%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Audience and consumer insights platforms	Marketing	7%	5 of 155	10%	10	accepted challenger
Session replay and heatmaps	GTM data and infrastructure	3%	10 of 56	20%	5	under 10 labels · led by Microsoft Clarity at 33%
Content marketing platforms	Marketing	2%	13 of 135	0%	5	under 10 labels · led by HubSpot Content Hub at 33%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Product analytics	GTM data and infrastructure	2%	7 of 40	73%	22	criticized challenger	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce marketing	Marketing	0%	19 of 115	0%	6	under 10 labels · led by HubSpot Marketing Hub at 38%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
SEO and content optimization platforms	Marketing	0%	19 of 78	0%	6	under 10 labels · led by Semrush at 21%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data management platforms	GTM data and infrastructure	0%	29 of 159	0%	4	under 10 labels · led by Segment at 37%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mobile apps	Marketing	0%	35 of 117	0%	3	under 10 labels · led by Customer.io at 17%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
AI marketing agents	Marketing	0%	82 of 157	0%	1	under 10 labels · led by HubSpot Breeze at 24%
B2B intent data providers	Sales	0%	47 of 60	0%	1	under 10 labels · led by Apollo.io at 27%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Identity resolution	GTM data and infrastructure	0%	63 of 140	0%	1	under 10 labels · led by Hightouch Adaptive Identity Resolution at 12%	newNew since September 2026: not ranked then, 0% now.
Market intelligence platforms	GTM data and infrastructure	0%	101 of 172	0%	1	under 10 labels · led by Apollo.io at 17%
Marketing resource management	Marketing	0%	69 of 110	0%	1	under 10 labels · led by Wrike for Marketing at 24%
PR and media monitoring	Marketing	0%	24 of 47	0%	1	under 10 labels · led by Muck Rack at 30%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Google Analytics 4 yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Analytics 4 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	7	1	4	3	15
GPT-5.4 mini	3	2	1	3	9
Gemini 3.5 Flash	2	3	1	10	16
Perplexity Sonar	5	2	1	4	12
Grok 4.1 Fast	9	4	2	7	22
Mistral Small	7	2	3	4	16
DeepSeek V4 Flash	5	3	4	3	15
Llama 4 Maverick	5	0	2	2	9
Qwen 3.7 Flash	5	3	3	2	13
Kimi K2	6	3	4	4	17
GLM 4.7 FlashX	6	6	3	5	20
MiniMax M2.5	4	1	2	1	8
GPT-6 Luna	5	3	1	2	11
Muse Glimmer 30B	5	6	2	5	18

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct52 labels23

Paraphrase73 labels24

Comparative69 labels21not counted in share

Budget-constrained156 labels74

Scale-constrained38 labels4

Negative139 labels9not counted in share

First choiceAlternativeMentionNegative527 labels in all, every segment counted; 125 of the 155 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best web analytics platform for a company with a limited budget is Google Analytics 4, as it provides comprehensive tracking with predictive insights at zero cost.” Llama 4 Maverick · Web analytics · budget prompt · first choice

“Free leader for basic-to-advanced data-driven attribution; integrates seamlessly with Google Ads. Great for SMBs, but privacy-limited post-cookies.” Grok 4.1 Fast · Attribution & MMM · comparative prompt · first choice

“The default, free industry standard... incredibly powerful and free, but it has a notoriously steep learning curve and a complex interface.” Gemini 3.5 Flash · Web analytics · comparative prompt · first choice

“Google Analytics 4 (GA4) is completely free and provides a solid foundation without any financial commitment for teams with limited budgets” Claude Haiku 4.5 · Attribution & MMM · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“the main one to scrutinize is Google Analytics 4 (GA4), especially in privacy-regulated environments, because multiple sources flag GDPR, data-transfer, and consent issues” Perplexity Sonar · Web analytics · negative prompt · hard negative

“Be cautious primarily with Google Analytics (GA4 and legacy versions), as it faces the most significant privacy, compliance, and reliability issues” Grok 4.1 Fast · Web analytics · negative prompt · hard negative

“Multiple EU regulators ... have ruled it non-compliant for standard setups due to personal data flowing to the US without sufficient safeguards” Grok 4.1 Fast · Audience insights · negative prompt · hard negative

“Google Analytics 4 (GA4) - Avoid if you need sub-user-level data exports for ML models, require HIPAA compliance, operate in China” Llama 4 Maverick · Web analytics · negative prompt · hard negative

Named alongside

The products named in the same answers as Google Analytics 4, over the 520 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Analytics 4 was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Mixpanel213 of 52023Compare →

Matomo157 of 52012Compare →

Adobe Analytics132 of 52012Not among the top eight

Amplitude126 of 52013Compare →

Plausible Analytics112 of 52032Not among the top eight

PostHog112 of 52031Compare →

Hotjar98 of 5201Not among the top eight

Heap92 of 5200Compare →

HubSpot Marketing Hub71 of 52010Compare →

Microsoft Clarity59 of 5201Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Analytics 4. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 474 of the 520 answers that named Google Analytics 4 and are not a share of its labels.

Domains cited

improvado.io122

g2.com118

cometly.com113

amplitude.com107

linkedin.com101

guideflow.com96

matomo.org87

learn.g2.com67

statsig.com65

contentsquare.com62

938 of the 938 domain citations in answers naming Google Analytics 4 came from somebody else's page.

Pages cited

linkedin.com/pulse/best-web-analytics-tools-rajesh-kumar-d89sc56

improvado.io/blog/digital-analytics-tools46

amplitude.com/compare/best-web-analytics-tools38

amplitude.com/compare/best-product-analytics-tools37

spiceworks.com/soft-tech/web-analytics-tools37

contentsquare.com/guides/web-analytics/tools33

crazyegg.com/blog/web-analytics-tools33

Pages are listed as the models cited them.

Search and answers

Where Google Analytics 4 stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “web analytics platform”

–

not in the top ten

Position for “best web analytics platform”

–

not in the top ten

Searches for its name, Google: 9,900 a month (“google analytics 4”)
AI search demand for its name, est.: 348 a month
Organic visits to its site: about a month
Searches its site ranks for: · in the top three
Sites linking to it: 94,149
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

57%

rank 1 of 91 in web analytics

First choices

125

across its categories

Named in: 520 answers
Its own site cited: in 474 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google Analytics 4

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Analytics 4; a claim can dispute any of them.

Google Analytics 4 (GA4) 90Google Analytics 30GA4 12Google Analytics (GA4) 6Google Analytics 4 (GA4) + BigQuery 2Google Analytics (GA4 and legacy versions) 1Google Analytics (Universal Analytics & GA4) 1Google Analytics (including GA4) 1Google Analytics / GA4 / Google Analytics 360 1Google Analytics / Google Ads attribution 1Google Analytics / Trends 1Google Analytics 4 (free) 1Google Analytics 4 + Buffer 1Google Analytics 4 / Google Analytics family 1Google Analytics for Firebase 1Google Analytics/Google Search Console 1Google Search Console + Google Analytics (FREE) 1

Follow Google Analytics 4

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google is the company behind Google Analytics 4.

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On record

Wikidata

Website: google.com
Headquarters: Mountain View, California, United States
Founded: 1998
Ownership: Part of Alphabet Inc.
Also from Google: Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked

Positioning: Get essential customer insights.
marketingplatform.google.com/about/analytics
For: businesses of every size
marketingplatform.google.com/about/analytics
Price stated: free of charge marketingplatform.google.com/about/analytics
Free plan or trial: free of charge marketingplatform.google.com/about/analytics
Customers named: 412 Food RescueLiderMcDonald's Hong KongSara Swaney
Not stated on the pages read: Starting price, integrations, certifications, hosting

What Google Analytics 4's own pages state, read October 5, 2026: marketingplatform.google.com/about/analytics, analytics.google.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Analytics 4's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Analytics 4, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Analytics 4 by email, built from the raw record of the edition. It shows:

where Google Analytics 4 is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Analytics 4, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Google Analytics 4 is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Web analytics

AI models recommend Google Analytics 4 first in Web analytics this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/gtm-data/web-analytics/"><img src="https://gtm-ai-index.com/badges/2026-10/google-analytics-4--web-analytics-wide.svg" alt="AI models' first choice in Web analytics, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Web analytics standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/gtm-data/web-analytics/"><img src="https://gtm-ai-index.com/badges/2026-10/google-analytics-4--web-analytics-square.svg" alt="AI models' first choice in Web analytics, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Web analytics standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/gtm-data/web-analytics/"><img src="https://gtm-ai-index.com/badges/2026-10/google-analytics-4--web-analytics-compact.svg" alt="AI models' first choice in Web analytics, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Web analytics standing, where the claim can be checked.

Attribution and marketing mix modeling

Google Analytics 4 is among the products AI models recommend first in Attribution and marketing mix modeling this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/attribution-mmm/"><img src="https://gtm-ai-index.com/badges/2026-10/google-analytics-4--attribution-mmm-wide.svg" alt="Among AI models' top three in Attribution and marketing mix modeling, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Attribution and marketing mix modeling standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/attribution-mmm/"><img src="https://gtm-ai-index.com/badges/2026-10/google-analytics-4--attribution-mmm-square.svg" alt="Among AI models' top three in Attribution and marketing mix modeling, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Attribution and marketing mix modeling standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/attribution-mmm/"><img src="https://gtm-ai-index.com/badges/2026-10/google-analytics-4--attribution-mmm-compact.svg" alt="Among AI models' top three in Attribution and marketing mix modeling, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Attribution and marketing mix modeling standing, where the claim can be checked.

Customer intelligence and data science

Google Analytics 4 is among the products AI models recommend first in Customer intelligence and data science this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/gtm-data/customer-intelligence-and-data-science/"><img src="https://gtm-ai-index.com/badges/2026-10/google-analytics-4--customer-intelligence-and-data-science-wide.svg" alt="Among AI models' top three in Customer intelligence and data science, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer intelligence and data science standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/gtm-data/customer-intelligence-and-data-science/"><img src="https://gtm-ai-index.com/badges/2026-10/google-analytics-4--customer-intelligence-and-data-science-square.svg" alt="Among AI models' top three in Customer intelligence and data science, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer intelligence and data science standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/gtm-data/customer-intelligence-and-data-science/"><img src="https://gtm-ai-index.com/badges/2026-10/google-analytics-4--customer-intelligence-and-data-science-compact.svg" alt="Among AI models' top three in Customer intelligence and data science, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Customer intelligence and data science standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.