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Product analytics · October 2026 Edition

Heap vs Google Analytics 4

One of fourteen models named Heap first on the direct prompt; zero named Google Analytics 4. Heap was named by fourteen of the fourteen models and Google Analytics 4 by thirteen and Heap carries 51 labels and Google Analytics 4 22, so the shares are not directly comparable.

Heap

accepted challenger

By Contentsquare, Paris, France, founded 2008. Named in five categories this edition.

Google Analytics 4

criticized challenger

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

First-choice share3%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate24%73%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 7; printed, not drawn.
Labels5122A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Heap reading right to left. Rank and label count are printed, not drawn.Amplitude Analytics was named alongside these two in fourteen of the fourteen direct answers. Amplitude Analytics vs Heap · Amplitude Analytics vs Google Analytics 4 · Mixpanel vs Heap

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the product analytics page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HeapFirst choices, of fourteen modelsGoogle Analytics 4
Direct10
Paraphrase101 against Heap
Comparative003 against Google Analytics 4
Budget-constrained012 against Heap · 3 against Google Analytics 4
Scale-constrained001 against Heap
Negative008 against Heap · 10 against Google Analytics 4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Heap and Google Analytics 4 were named in the same answer ninety-two times, of the 225 answers naming Heap and the 520 naming Google Analytics 4. In those answers Google Analytics 4 took the first choice nineteen times and Heap zero.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Heap and Google Analytics 4 stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Heap Google Analytics 4 first choice named as an alternative argued againstblank: not namedEach cell is one answer, Heap on the left and Google Analytics 4 on the right.

The direct prompt

The plain question, one answer per model, grouped by where Heap and Google Analytics 4 stood in it.

Heap first, Google Analytics 4 not the choice

1 of 14 modelsGoogle Analytics 4 was named in the answer but not as the choice, or not at all.
Llama 4 MaverickAmplitude Analytics, Heap

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Pendo alternatives: Amplitude Analytics, Heap, Mixpanel
Mistral SmallAmplitude Analytics alternatives: Heap, Pendo
Qwen 3.7 FlashAmplitude Analytics alternatives: Heap, Mixpanel, Pendo, PostHog
Kimi K2Mixpanel, PostHog alternatives: Amplitude Analytics, Heap
GLM 4.7 FlashXAmplitude Analytics alternatives: Heap, Mixpanel, PostHog
MiniMax M2.5Amplitude Analytics, Pendo alternatives: Heap, Mixpanel, PostHog
Muse Glimmer 30BAmplitude Analytics alternatives: Heap, June, Mixpanel, Pendo, PostHog

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniAmplitude Analytics alternatives: Mixpanel, Pendo, PostHog
Gemini 3.5 FlashMixpanel alternatives: Amplitude Analytics, Pendo, PostHog
Perplexity SonarAmplitude Analytics alternatives: Gainsight PX, June, Mixpanel, Pendo
Grok 4.1 FastAmplitude Analytics alternatives: Mixpanel, Pendo
DeepSeek V4 FlashAmplitude Analytics alternatives: Mixpanel, PostHog
GPT-6 LunaMixpanel alternatives: Amplitude Analytics, PostHog

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Heap0%#6 of 8
Google Analytics 40%#8 of 8
The full small business standing →
Mid-marketThe figures above
Heap leads by two points.
Heap3%#5 of 7
Google Analytics 42%#6 of 7
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Heap0%#9 of 11
Google Analytics 40%#11 of 11
The full enterprise standing →

What the models said about Heap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Post-acquisition decline... Heap and Mixpanel have the most documented customer pain points” Kimi K2 · negative prompt · hard negative
“Heap (now by Contentsquare) – Be highly cautious” Grok 4.1 Fast · negative prompt · hard negative
“Heap - works best for mid-market B2B SaaS teams and non-technical product managers who need fast time-to-insight without engineering overhead.” Llama 4 Maverick · paraphrase prompt · first choice
“Heap is ideal for mid-market B2B SaaS teams and non-technical product managers who need fast time-to-insight” Llama 4 Maverick · direct prompt · first choice
“if you are under pressure to show immediate results and lack engineering resources, Heap will win you the most internal friends.” Qwen 3.7 Flash · direct prompt · alternative

What the models said about Google Analytics 4

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.