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Product analytics · October 2026 Edition

PostHog vs Google Analytics 4

One of fourteen models named PostHog first on the direct prompt; zero named Google Analytics 4. PostHog was named by thirteen of the fourteen models and Google Analytics 4 by thirteen and PostHog carries 56 labels and Google Analytics 4 22, so the shares are not directly comparable.

PostHog

accepted challenger

Named in seven categories this edition.

Google Analytics 4

criticized challenger

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

First-choice share22%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%73%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 7; printed, not drawn.
Labels5622A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, PostHog reading right to left. Rank and label count are printed, not drawn.Amplitude Analytics was named alongside these two in fourteen of the fourteen direct answers. Amplitude Analytics vs PostHog · Amplitude Analytics vs Google Analytics 4 · Mixpanel vs PostHog

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the product analytics page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PostHogFirst choices, of fourteen modelsGoogle Analytics 4
Direct101 against PostHog
Paraphrase10
Comparative103 against Google Analytics 4
Budget-constrained1113 against Google Analytics 4
Scale-constrained00
Negative302 against PostHog · 10 against Google Analytics 4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, PostHog and Google Analytics 4 were named in the same answer 112 times, of the 386 answers naming PostHog and the 520 naming Google Analytics 4. In those answers Google Analytics 4 took the first choice nineteen times and PostHog thirty-one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where PostHog and Google Analytics 4 stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
PostHog Google Analytics 4 first choice named as an alternative argued againstblank: not namedEach cell is one answer, PostHog on the left and Google Analytics 4 on the right.

The direct prompt

The plain question, one answer per model, grouped by where PostHog and Google Analytics 4 stood in it.

PostHog first, Google Analytics 4 not the choice

1 of 14 modelsGoogle Analytics 4 was named in the answer but not as the choice, or not at all.
Kimi K2Mixpanel, PostHog alternatives: Amplitude Analytics, Heap

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniAmplitude Analytics alternatives: Mixpanel, Pendo, PostHog
Gemini 3.5 FlashMixpanel alternatives: Amplitude Analytics, Pendo, PostHog
DeepSeek V4 FlashAmplitude Analytics alternatives: Mixpanel, PostHog
Qwen 3.7 FlashAmplitude Analytics alternatives: Heap, Mixpanel, Pendo, PostHog
GLM 4.7 FlashXAmplitude Analytics alternatives: Heap, Mixpanel, PostHog
MiniMax M2.5Amplitude Analytics, Pendo alternatives: Heap, Mixpanel, PostHog
GPT-6 LunaMixpanel alternatives: Amplitude Analytics, PostHog
Muse Glimmer 30BAmplitude Analytics alternatives: Heap, June, Mixpanel, Pendo, PostHog

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Pendo alternatives: Amplitude Analytics, Heap, Mixpanel
Perplexity SonarAmplitude Analytics alternatives: Gainsight PX, June, Mixpanel, Pendo
Grok 4.20Amplitude Analytics alternatives: Mixpanel, Pendo
Mistral SmallAmplitude Analytics alternatives: Heap, Pendo
Llama 4 MaverickAmplitude Analytics, Heap

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
PostHog leads by fifty points.
PostHog50%#1 of 8
Google Analytics 40%#8 of 8
The full small business standing →
Mid-marketThe figures above
PostHog leads by twenty-one points.
PostHog22%#3 of 7
Google Analytics 42%#6 of 7
The full mid-market standing →
Enterprise
PostHog leads by two points.
PostHog2%#5 of 11
Google Analytics 40%#11 of 11
The full enterprise standing →

What the models said about PostHog

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Usage- or event-metered tools—such as Mixpanel, Amplitude, and PostHog—when your event volume is hard to predict.” GPT-6 Luna · negative prompt · soft negative
“Choose PostHog if you are a startup/engineering team wanting analytics, replays, A/B tests, and feature flags in one place” Qwen 3.7 Flash · comparative prompt · first choice

What the models said about Google Analytics 4

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.