Index › GTM data and infrastructure › Product analytics › Enterprise › September 2026 Edition

Product analytics for enterprise buyers

Asked as “product analytics platform”, and as “product analytics tool”, on behalf of an enterprise B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Amplitude

Clear leader

49% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

PostHog43%Clear leaderStanding →Mid-market

Amplitude30%ContestedStanding →Enterprise

Amplitude49%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Amplitude14%63endorsed leader

Pendo13%60endorsed leader

Mixpanel23%60accepted challenger

Heap24%37accepted challenger

Show the five products at 0%, ordered by negative rate

Google Analytics 490%10criticized challenger

Fullstory29%21criticized challenger

Contentsquare27%11criticized challenger

PostHog16%50accepted challenger

Gainsight PX0%11accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Amplitude vs Mixpanel Amplitude vs PostHog Mixpanel vs PostHog

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative60%

Key

Amplitude49%

Pendo31%

Mixpanel8%

Heap2%

PostHog0%

Gainsight PX0%

Fullstory0%

Contentsquare0%

Google Analytics 40%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.1 Fast, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Google Analytics 4

90%

9 of 10 labels negative · 9 of 12 models · 6 hard negative

“Avoid: Retrofitted "Web & Marketing" Analytics Monoliths ... **do not** make them the source of truth for your product's user behavior.” Gemini 3.5 Flash, negative prompt

Mixpanel

23%

14 of 60 labels negative · 9 of 12 models · 3 hard negative

“High Caution — Potential Problem Areas for Enterprises ... Mixpanel ... Pricing scales aggressively with success ... November 2025 security breach” DeepSeek V4 Flash, negative prompt

Heap

24%

9 of 37 labels negative · 7 of 12 models · 3 hard negative

“Not seen as enterprise-ready — Multiple reviewers note Heap "doesn't feel as enterprise-level as some other analytics tools."” DeepSeek V4 Flash, negative prompt

PostHog

16%

8 of 50 labels negative · 7 of 12 models · 2 hard negative

“Why NOT PostHog for Your Use Case? ... usage-based per-event pricing directly conflicts with your predictability requirement” Qwen 3.7 Flash, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

24 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 217 links across 93 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

amplitude.com

vendor site · Amplitude14 answers · 23 citations · 3 models

guideflow.com

vendor site · Guideflow9 answers · 13 citations · 2 models

mixpanel.com

vendor site · Mixpanel9 answers · 9 citations · 2 models

pendo.io

vendor site · Pendo9 answers · 9 citations · 3 models

learn.g2.com

8 answers · 8 citations · 2 models

cotera.co

7 answers · 7 citations · 2 models

gainsight.com

vendor site · Gainsight7 answers · 7 citations · 2 models

visionlabs.com

6 answers · 6 citations · 2 models

checkthat.ai

5 answers · 10 citations · 1 model

cleverx.com

5 answers · 5 citations · 2 models

userpilot.com

vendor site · Userpilot5 answers · 5 citations · 2 models

contentsquare.com

vendor site · Contentsquare4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

amplitude.com/compare/best-product-analytics-tools

12 answers · 3 models

learn.g2.com/best-product-analytics-software

8 answers · 2 models

pendo.io/pendo-blog/top-10-product-analytics-tools

8 answers · 2 models

cotera.co/articles/product-analytics-platform-comparison

7 answers · 2 models

gainsight.com/essential-guide/product-management-metrics/product-analytics-…

7 answers · 2 models

visionlabs.com/blog/best-product-analytics-tools

6 answers · 2 models

cleverx.com/blog/product-analytics-tools-12-best-options-compared

5 answers · 2 models

guideflow.com/blog/analytics-platforms-drive-roi

5 answers · 2 models

guideflow.com/blog/product-analytics-software-tools

5 answers · 2 models

userpilot.com/blog/product-analytics-tools

5 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best product analytics platform for an enterprise B2B company?”Paraphrase“Which product analytics tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade product analytics platforms and how do they differ?”Budget-constrained“What is the best product analytics platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a product analytics platform. What should we look at?”Negative“Which product analytics platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5Pendo

Two alternatives

Amplitude, Mixpanel

AmplitudeChanged

Four alternatives

Fullstory, Gainsight PX, Mixpanel, Pendo

Amplitude

Three alternatives

Heap, Mixpanel, Pendo

Pendo

Two alternatives

Amplitude, GrowthBook

no first choiceagainst: Adobe Analytics, Fullstory, Google Analytics 4, Matomo

GPT-5.4 miniAmplitude

One alternative

Mixpanel

AmplitudeHeld

Three alternatives

Heap, Mixpanel, Pendo

Amplitude

Five alternatives

Contentsquare, Fullstory, Heap, Mixpanel, Pendo

Amplitudeagainst: Mixpanelno first choiceagainst: Google Analytics 4, Mixpanel, Pendo

Gemini 3.5 FlashAmplitude

Three alternatives

Gainsight PX, Mixpanel, Pendo

Amplitude, PendoChanged

One alternative

Mixpanel

Amplitude

Five alternatives

Gainsight PX, Heap, Mixpanel, Pendo, PostHog

Klaritics, NetSpring

Three alternatives

Mitzu, Mixpanel, PostHog

against: Amplitude, PendoAmplitude, Mixpanel

Two alternatives

Contentsquare, PostHog

against: Adobe Analytics, Amplitude, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Pendo, PostHog, Userpilot

Perplexity SonarAmplitude

One alternative

Pendo

AmplitudeHeld

One alternative

Pendo

Amplitude

Five alternatives

Fullstory, Heap, Mixpanel, Pendo, PostHog

Mixpanel

Two alternatives

Amplitude, PostHog

no first choiceagainst: Google Analytics 4, Heap, Mixpanel, PostHog

Grok 4.1 FastPendo

Two alternatives

Amplitude, Mixpanel

AmplitudeChanged

Two alternatives

Mixpanel, Pendo

Amplitude, Mixpanel

Four alternatives

Fullstory, Gainsight PX, Pendo, PostHog

against: HeapPendo

One alternative

Google Analytics 360

against: Amplitude, Heap, Mixpanel, PostHogAmplitude, Pendo

One alternative

PostHog

against: Amplitude, Fullstory, Heap, Mixpanel, Pendo

Mistral SmallAmplitude Analytics

Four alternatives

Heap, Mixpanel, Pendo, PostHog

Amplitude AnalyticsHeld

Two alternatives

Pendo, PostHog

Amplitude, Pendo

Two alternatives

Mixpanel, PostHog

Pendo

Two alternatives

Amplitude, Fullstory

against: Mixpanel, PostHogno first choiceagainst: Glassbox, Google Analytics 4, June, Mixpanel, Smartlook, Statsig

DeepSeek V4 FlashAmplitude, Pendo

Two alternatives

Mixpanel, PostHog

AmplitudeChanged

Two alternatives

Mixpanel, Pendo

Amplitude

Four alternatives

Heap, Mixpanel, Pendo, PostHog

against: Contentsquare, FullstoryPendo

One alternative

Amplitude

against: Mixpanel, PostHogAmplitude

Three alternatives

Mixpanel, Pendo, PostHog

against: Adobe Analytics, Amplitude, Contentsquare, Google Analytics 360, Heap, Mixpanel, Pendo

Llama 4 MaverickAmplitudePendoChanged

Two alternatives

Gainsight, Product School

no first choicePendo

Three alternatives

Amplitude, Mixpanel, PostHog

Amplitude

Four alternatives

Heap, Mixpanel, Pendo, PostHog

nothing named

Qwen 3.7 FlashAmplitude

Three alternatives

Heap, Mixpanel, PostHog

against: Adobe Analytics, Salesforce Customer Journey AnalyticsAmplitudeHeld

Three alternatives

Adobe Analytics, Mixpanel, Pendo

Amplitude

Four alternatives

Heap, Mixpanel, Pendo, PostHog

Pendo

One alternative

Amplitude

against: PostHogAmplitude, Mixpanel

Two alternatives

Pendo, PostHog

against: Contentsquare, Fullstoryagainst: Fullstory, Google Analytics 4, Heap, Mixpanel, PostHog

Kimi K2Amplitude, Pendo

Two alternatives

Gainsight PX, Heap

against: MixpanelPendoChanged

Two alternatives

Amplitude, Gainsight PX

Amplitude

Seven alternatives

Adobe Analytics, Contentsquare, Heap, Mixpanel, Pendo, PostHog, Quantum Metric

Pendo

Two alternatives

Heap, Mixpanel

against: AmplitudeAmplitude

Four alternatives

Heap, Mixpanel, Pendo, PostHog

against: Amplitude, Fullstory, Google Analytics 4, Heap, LogRocket, Pendo

GLM 4.7 FlashXAmplitude, Heap

Three alternatives

Mixpanel, Pendo, PostHog

AmplitudeChanged

Three alternatives

Pendo, PostHog, Statsig

no first choice

Four alternatives

Amplitude, Heap, Mixpanel, PostHog

Mixpanel

One alternative

PostHog

against: Amplitude, Pendono first choiceagainst: Alteryx, Board, GoodData, Google Analytics 4, Heap, Logi, Luca AI, Pendo, Shopify Analytics, Triple Whale

MiniMax M2.5no first choiceAmplitudeChanged

Two alternatives

GainsightPX, Pendo

against: Mixpanelno first choiceQrvey

Three alternatives

Metabase, Microsoft Power BI Embedded, PostHog

no first choiceagainst: Amplitude, Google Analytics 4, Heap, Mixpanel, PostHog, Snowflake

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:51	yes	12	10 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:54	yes	3	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:46	yes	20	28 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 00:22	yes	20	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:34	yes	0	9 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:47	yes	0	12 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:20	yes	0	13 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:42	yes	0	1 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:06	no	0	19 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:58	yes	0	58 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:56	yes	0	179 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:34	no	0	12 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:42	yes	8	9 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:49	yes	4	4 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:04	yes	9	22 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 02:35	yes	20	4 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:52	yes	0	7 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:59	yes	0	8 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:33	yes	0	30 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:41	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:01	yes	0	33 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:50	yes	0	39 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:14	yes	0	16 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:41	yes	0	62 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:26	yes	12	9 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:31	yes	7	10 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:40	yes	15	27 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 00:37	yes	18	10 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:35	yes	0	6 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:28	yes	0	13 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:10	yes	0	67 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:56	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:11	yes	0	63 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:18	yes	0	61 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:18	yes	0	154 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:57	yes	0	11 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:00	yes	14	10 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:17	yes	4	6 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:49	yes	29	30 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-14 23:54	yes	20	16 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:42	yes	0	8 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:17	yes	0	9 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:18	yes	0	38 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:31	yes	0	1 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:20	yes	0	33 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:40	yes	0	57 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:00	yes	0	46 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:11	yes	0	25 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:26	yes	14	13 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:42	yes	1	8 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:01	yes	11	27 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-14 23:16	yes	20	9 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:20	yes	0	8 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:31	no	0	7 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 22:57	yes	0	74 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:48	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:14	yes	0	50 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:29	yes	0	41 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:41	yes	0	56 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:46	yes	0	15 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:52	yes	16	11 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 22:55	yes	5	7 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:54	yes	14	31 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 03:37	yes	19	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:56	yes	0	11 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:01	yes	0	11 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 03:43	yes	0	79 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:42	yes	0	1 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:13	yes	0	50 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:27	yes	0	55 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:16	yes	0	147 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:30	yes	0	52 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

GA4 + Warehouse (BigQuery/Snowflake)

Klaritics

Logi

Microsoft Power BI Embedded

Product School

Salesforce Customer Journey Analytics

Shopify Analytics

Discontinued, still offered

No shut-down product was recommended here.

Product analytics for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in gtm data and infrastructure