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Product analytics · October 2026 Edition

PostHog vs Heap

One of fourteen models named PostHog first on the direct prompt; one named Heap. PostHog was named by thirteen of the fourteen models and Heap by fourteen and PostHog carries 56 labels and Heap 51, so the shares are not directly comparable.

PostHog

accepted challenger

Named in seven categories this edition.

Heap

accepted challenger

By Contentsquare, Paris, France, founded 2008. Named in five categories this edition.

First-choice share22%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 7; printed, not drawn.
Labels5651A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, PostHog reading right to left. Rank and label count are printed, not drawn.Amplitude Analytics was named alongside these two in fourteen of the fourteen direct answers. Amplitude Analytics vs PostHog · Amplitude Analytics vs Heap · Mixpanel vs PostHog

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the product analytics page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PostHogFirst choices, of fourteen modelsHeap
Direct111 against PostHog
Paraphrase111 against Heap
Comparative10
Budget-constrained1102 against Heap
Scale-constrained001 against Heap
Negative302 against PostHog · 8 against Heap
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, PostHog and Heap were named in the same answer 134 times, of the 386 answers naming PostHog and the 225 naming Heap. In those answers Heap took the first choice zero times and PostHog thirty-nine.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where PostHog and Heap stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
PostHog Heap first choice named as an alternative argued againstblank: not namedEach cell is one answer, PostHog on the left and Heap on the right.

The direct prompt

The plain question, one answer per model, grouped by where PostHog and Heap stood in it.

PostHog first, Heap an alternative

1 of 14 modelsHeap was named in the answer but not as the choice, or not at all.
Kimi K2Mixpanel, PostHog alternatives: Amplitude Analytics, Heap

Heap first, PostHog not the choice

1 of 14 modelsPostHog was named in the answer but not as the choice, or not at all.
Llama 4 MaverickAmplitude Analytics, Heap

Neither was the first choice, one was named

10 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Pendo alternatives: Amplitude Analytics, Heap, Mixpanel
GPT-5.4 miniAmplitude Analytics alternatives: Mixpanel, Pendo, PostHog
Gemini 3.5 FlashMixpanel alternatives: Amplitude Analytics, Pendo, PostHog
Mistral SmallAmplitude Analytics alternatives: Heap, Pendo
DeepSeek V4 FlashAmplitude Analytics alternatives: Mixpanel, PostHog
Qwen 3.7 FlashAmplitude Analytics alternatives: Heap, Mixpanel, Pendo, PostHog
GLM 4.7 FlashXAmplitude Analytics alternatives: Heap, Mixpanel, PostHog
MiniMax M2.5Amplitude Analytics, Pendo alternatives: Heap, Mixpanel, PostHog
GPT-6 LunaMixpanel alternatives: Amplitude Analytics, PostHog
Muse Glimmer 30BAmplitude Analytics alternatives: Heap, June, Mixpanel, Pendo, PostHog

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
Perplexity SonarAmplitude Analytics alternatives: Gainsight PX, June, Mixpanel, Pendo
Grok 4.1 FastAmplitude Analytics alternatives: Mixpanel, Pendo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
PostHog leads by fifty points.
PostHog50%#1 of 8
Heap0%#6 of 8
The full small business standing →
Mid-marketThe figures above
PostHog leads by nineteen points.
PostHog22%#3 of 7
Heap3%#5 of 7
The full mid-market standing →
Enterprise
PostHog leads by two points.
PostHog2%#5 of 11
Heap0%#9 of 11
The full enterprise standing →

What the models said about PostHog

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Usage- or event-metered tools—such as Mixpanel, Amplitude, and PostHog—when your event volume is hard to predict.” GPT-6 Luna · negative prompt · soft negative
“Choose PostHog if you are a startup/engineering team wanting analytics, replays, A/B tests, and feature flags in one place” Qwen 3.7 Flash · comparative prompt · first choice

What the models said about Heap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Post-acquisition decline... Heap and Mixpanel have the most documented customer pain points” Kimi K2 · negative prompt · hard negative
“Heap (now by Contentsquare) – Be highly cautious” Grok 4.1 Fast · negative prompt · hard negative
“Heap - works best for mid-market B2B SaaS teams and non-technical product managers who need fast time-to-insight without engineering overhead.” Llama 4 Maverick · paraphrase prompt · first choice
“Heap is ideal for mid-market B2B SaaS teams and non-technical product managers who need fast time-to-insight” Llama 4 Maverick · direct prompt · first choice
“if you are under pressure to show immediate results and lack engineering resources, Heap will win you the most internal friends.” Qwen 3.7 Flash · direct prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.