Product analytics for small business buyers
Asked as “product analytics platform”, and as “product analytics tool”, on behalf of a small B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01PostHog43%
PostHog43%02Mixpanel34%
Mixpanel34%03Amplitude8%
Amplitude8%04Pendo6%
Pendo6%05Google Analytics 44%
Google Analytics 44%06Heap4%
Heap4%07Hotjar0%
Hotjar0%08Fullstory0%
Fullstory0%02What they warned about
Four of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Perplexity Sonar, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Heap38%
17 of 45 labels negative · 12 of 12 models · 8 hard negative
“Platforms to **Avoid** (Unsuitable for most small businesses):- **Heap**: Starts at ~$3,600-$24,000/year after a restrictive free tier” Grok 4.1 Fast, negative prompt
Amplitude21%
12 of 58 labels negative · 10 of 12 models · 1 hard negative
“Why avoid: Starting price of $995/month makes it prohibitively expensive for small businesses” Mistral Small, negative prompt
Pendo30%
13 of 44 labels negative · 9 of 12 models · 5 hard negative
“"Very expensive, exceeds budget," "inflexible for small customer bases," data inaccuracies, steep setup.” Grok 4.1 Fast, negative prompt
Mixpanel14%
9 of 64 labels negative · 8 of 12 models
“Avoid for a tight budget unless you already need them - **Mixpanel** and **Heap** can be good tools, but their pricing is more usage-/sales-driven” GPT-5.4 mini, budget prompt
03What they cite
Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
18 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 167 links across 62 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Amplitude11 answers · 15 citations · 3 models
8 answers · 8 citations · 2 models
7 answers · 9 citations · 2 models
vendor site · Gainsight7 answers · 7 citations · 2 models
vendor site · Pendo7 answers · 7 citations · 2 models
vendor site · Userpilot7 answers · 7 citations · 2 models
5 answers · 7 citations · 1 model
vendor site · Contentsquare5 answers · 5 citations · 1 model
vendor site · LinkedIn5 answers · 5 citations · 1 model
4 answers · 5 citations · 1 model
4 answers · 4 citations · 2 models
vendor site · Fullstory4 answers · 4 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
9 answers · 3 models
8 answers · 2 models
7 answers · 2 models
7 answers · 2 models
7 answers · 2 models
7 answers · 2 models
5 answers · 1 model
4 answers · 2 models
4 answers · 1 model
4 answers · 1 model
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best product analytics platform for a small B2B company?”Paraphrase“Which product analytics tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top product analytics platforms for a small team and how do they differ?”Budget-constrained“What is the best product analytics platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a product analytics platform. What should we look at?”Negative“Which product analytics platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5MixpanelMixpanelHeldagainst: Google Analytics 4Amplitude, MixpanelMixpanelno first choiceagainst: Fullstory, Heap, IBM Cognos, Mixpanel, SAP Analytics Cloud
Three alternatives
Gainsight PX, Heap, PendoThree alternatives
Amplitude, Heap, PendoFour alternatives
Heap, Hotjar, Pendo, PostHogFive alternatives
Amplitude, Google Analytics 4, Hotjar, PostHog, Zoho AnalyticsGPT-5.4 miniMixpanel, PostHogagainst: AmplitudeMixpanelChangedMixpanelAmplitude, PostHogagainst: Heap, Mixpanelno first choicenothing named
Four alternatives
Amplitude, Heap, Pendo, PostHogThree alternatives
Amplitude, Heap, PostHogGemini 3.5 FlashPostHogagainst: JunePostHogHeldagainst: JunePostHogPostHogPostHogagainst: Amplitude, Gainsight PX, Google Analytics 4, Heap, Pendo, Self-Hosted PostHog, Snowplow
Three alternatives
Amplitude, Mixpanel, PendoThree alternatives
Mixpanel, Pendo, UsermavenThree alternatives
Amplitude, June, MixpanelThree alternatives
Amplitude, June, MixpanelThree alternatives
Amplitude, June, MixpanelPerplexity SonarMixpanelagainst: Google Analytics 4Mixpanel, PendoChangedMixpanel, PostHogPostHogno first choiceagainst: Adobe Analytics, Amplitude, Gainsight PX, Heap, Improvado, Mixpanel, Pendo
Three alternatives
Gainsight PX, Pendo, PostHogOne alternative
PostHogThree alternatives
Amplitude, Heap, PendoThree alternatives
Amplitude, Google Analytics 4, MixpanelGrok 4.1 FastPostHogagainst: Google Analytics 4, PendoPostHogHeldagainst: Amplitude, Google Analytics 4, PendoMixpanelagainst: Heap, PendoMixpanel, Statsigno first choiceagainst: Datadogagainst: Amplitude, Fullstory, Heap, Mixpanel, Pendo
Two alternatives
Amplitude, MixpanelOne alternative
MixpanelTwo alternatives
Amplitude, PostHogThree alternatives
Amplitude, Google Analytics 4, PostHogMistral SmallMixpanel, PostHogPostHogChangedMixpanelMixpanel, PostHogHeap, Mixpanelagainst: Adobe Analytics, Google Analytics 360against: Amplitude, Contentsquare, Fullstory, GainsightPX, Glassbox, Heap, LogRocket, Pendo, Quantum Metric
Three alternatives
Amplitude, Hotjar, PendoFour alternatives
Amplitude, Google Analytics 4, Hotjar, MixpanelFive alternatives
Amplitude, Hotjar, LogRocket, PostHog, UserpilotTwo alternatives
Amplitude, StatsigTwo alternatives
Amplitude, PendoDeepSeek V4 FlashPostHogPostHogHeldMixpanel, PostHogPostHogPostHogagainst: Amplitude, Datadog, Fullstory, Heap, Mixpanel, Pendo, Segment
Two alternatives
Amplitude, MixpanelTwo alternatives
Amplitude, MixpanelThree alternatives
Amplitude, Heap, PendoTwo alternatives
Mixpanel, StatsigTwo alternatives
Amplitude, MixpanelLlama 4 MaverickGoogle Analytics 4PendoChangedno first choicePostHogno first choiceagainst: Adobe Analytics, Heap, Improvado, Optimizely CMS, Pendo
Four alternatives
Amplitude, Google Analytics 4, Mixpanel, PostHogTwo alternatives
Google Analytics 4, PendoQwen 3.7 FlashMixpanel, PostHogagainst: Adobe, AmplitudePendoChangedMixpanel, PostHogagainst: HeapGoogle Analytics 4no first choiceagainst: Amplitude, BigQuery, Heap, Matomo, Pendo, Snowflake
One alternative
PendoTwo alternatives
Mixpanel, PostHogTwo alternatives
Amplitude, PendoTwo alternatives
Amplitude, MixpanelKimi K2Mixpanel, PostHogagainst: HeapAmplitudeChangedMixpanelagainst: HeapPostHogagainst: Fullstory, Heap, MixpanelHeap, Mixpanel, PostHogagainst: Adobe Analytics, Adobe Customer Journey Analytics, Amplitude, Fullstory, Gainsight PX, Glassbox, Heap, Mixpanel, Pendo, Userpilot
Two alternatives
Amplitude, PendoTwo alternatives
Pendo, PostHogFour alternatives
Amplitude, Hotjar, Pendo, PostHogThree alternatives
Amplitude, Google Analytics 4, StatsigGLM 4.7 FlashXAmplitude, MixpanelMixpanelChangedagainst: HeapPostHogPostHogno first choiceagainst: Adobe Analytics, Amplitude, Fullstory, Gainsight PX, Google Analytics 360, Mixpanel
Three alternatives
Heap, Pendo, PostHogTwo alternatives
Pendo, PostHogFive alternatives
Amplitude, Fullstory, Heap, Mixpanel, PendoFour alternatives
Amplitude, Fullstory, Heap, MixpanelMiniMax M2.5MixpanelAmplitude, MixpanelChangedMixpanel, PostHogPostHogno first choiceagainst: Pendoagainst: Amplitude, Fullstory, Heap, Microsoft Power BI, Mixpanel, Pendo, Qlik Sense, Tableau
Five alternatives
Amplitude, Heap, Hotjar, June, PostHogThree alternatives
Heap, Pendo, PostHogThree alternatives
Amplitude, Heap, PendoFour alternatives
Amplitude, Google Analytics 4, Heap, MixpanelThree alternatives
Amplitude, Mixpanel, PostHogBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:34 | yes | 8 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:47 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:50 | yes | 15 | 21 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 04:54 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 22:57 | yes | 0 | 7 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:42 | yes | 0 | 8 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:44 | yes | 0 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:20 | yes | 0 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:10 | yes | 0 | 62 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:37 | yes | 0 | 36 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:33 | yes | 0 | 72 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:06 | yes | 0 | 19 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:20 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 22:56 | no | 0 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 22:52 | yes | 23 | 27 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 00:49 | yes | 20 | 5 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 05:05 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:47 | yes | 0 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:14 | yes | 0 | 21 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:56 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:55 | yes | 0 | 47 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:53 | yes | 0 | 27 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:18 | yes | 0 | 16 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:31 | no | 0 | 8 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:03 | yes | 8 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 22:56 | yes | 3 | 6 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:08 | yes | 17 | 22 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 02:18 | yes | 19 | 9 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:01 | yes | 0 | 10 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:47 | yes | 0 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:27 | yes | 0 | 32 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:08 | yes | 0 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:12 | yes | 0 | 44 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:57 | yes | 0 | 47 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:29 | yes | 0 | 185 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:03 | yes | 0 | 31 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:37 | yes | 8 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:26 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:06 | yes | 31 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 04:42 | yes | 20 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 23:38 | yes | 0 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:13 | yes | 0 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:38 | yes | 0 | 37 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:37 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:03 | yes | 0 | 24 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:53 | yes | 0 | 20 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:18 | yes | 0 | 15 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:50 | yes | 0 | 10 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:17 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:01 | no | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:30 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 01:36 | yes | 20 | 24 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 02:30 | yes | 0 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:57 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:49 | yes | 0 | 25 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:54 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:40 | no | 0 | 39 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:11 | yes | 0 | 24 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:34 | no | 0 | 22 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:31 | yes | 0 | 30 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 05:04 | yes | 15 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:16 | no | 0 | 3 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:16 | yes | 14 | 26 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 00:48 | yes | 20 | 10 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:51 | yes | 0 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:07 | yes | 0 | 9 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:39 | yes | 0 | 19 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:07 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:43 | yes | 0 | 71 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:02 | yes | 0 | 42 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:59 | yes | 0 | 29 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:41 | yes | 0 | 30 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Adobe
Fathom Analytics
OpenPanel
Self-Hosted PostHog
Discontinued, still offered
No shut-down product was recommended here.