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Product analytics · October 2026 Edition

Mixpanel vs Heap

Three of fourteen models named Mixpanel first on the direct prompt; one named Heap. Both were named by all fourteen models and Mixpanel carries 70 labels and Heap 51, so the shares are not directly comparable.

Mixpanel

accepted challenger

San Francisco, United States, founded 2009. Named in nine categories this edition.

Heap

accepted challenger

By Contentsquare, Paris, France, founded 2008. Named in five categories this edition.

First-choice share24%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 7; printed, not drawn.
Labels7051A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Mixpanel reading right to left. Rank and label count are printed, not drawn.Amplitude Analytics was named alongside these two in fourteen of the fourteen direct answers. Amplitude Analytics vs Mixpanel · Amplitude Analytics vs Heap · Mixpanel vs PostHog

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the product analytics page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MixpanelFirst choices, of fourteen modelsHeap
Direct31
Paraphrase311 against Mixpanel · 1 against Heap
Comparative60
Budget-constrained602 against Heap
Scale-constrained201 against Heap
Negative009 against Mixpanel · 8 against Heap
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Mixpanel and Heap were named in the same answer 206 times, of the 519 answers naming Mixpanel and the 225 naming Heap. In those answers Heap took the first choice zero times and Mixpanel forty-two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Mixpanel and Heap stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Mixpanel Heap first choice named as an alternative argued againstblank: not namedEach cell is one answer, Mixpanel on the left and Heap on the right.

The direct prompt

The plain question, one answer per model, grouped by where Mixpanel and Heap stood in it.

Mixpanel first, Heap an alternative

3 of 14 modelsHeap was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashMixpanel alternatives: Amplitude Analytics, Pendo, PostHog
Kimi K2Mixpanel, PostHog alternatives: Amplitude Analytics, Heap
GPT-6 LunaMixpanel alternatives: Amplitude Analytics, PostHog

Heap first, Mixpanel not the choice

1 of 14 modelsMixpanel was named in the answer but not as the choice, or not at all.
Llama 4 MaverickAmplitude Analytics, Heap

Neither was the first choice, one was named

10 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Pendo alternatives: Amplitude Analytics, Heap, Mixpanel
GPT-5.4 miniAmplitude Analytics alternatives: Mixpanel, Pendo, PostHog
Perplexity SonarAmplitude Analytics alternatives: Gainsight PX, June, Mixpanel, Pendo
Grok 4.1 FastAmplitude Analytics alternatives: Mixpanel, Pendo
Mistral SmallAmplitude Analytics alternatives: Heap, Pendo
DeepSeek V4 FlashAmplitude Analytics alternatives: Mixpanel, PostHog
Qwen 3.7 FlashAmplitude Analytics alternatives: Heap, Mixpanel, Pendo, PostHog
GLM 4.7 FlashXAmplitude Analytics alternatives: Heap, Mixpanel, PostHog
MiniMax M2.5Amplitude Analytics, Pendo alternatives: Heap, Mixpanel, PostHog
Muse Glimmer 30BAmplitude Analytics alternatives: Heap, June, Mixpanel, Pendo, PostHog

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mixpanel leads by thirty-four points.
Mixpanel34%#2 of 8
Heap0%#6 of 8
The full small business standing →
Mid-marketThe figures above
Mixpanel leads by twenty-one points.
Mixpanel24%#2 of 7
Heap3%#5 of 7
The full mid-market standing →
Enterprise
Mixpanel leads by thirteen points.
Mixpanel13%#3 of 11
Heap0%#9 of 11
The full enterprise standing →

What the models said about Mixpanel

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“"Highest Caution: Mixpanel … When to avoid: If handling sensitive user data or EU users"ate"ated security incidents” Muse Glimmer 30B · negative prompt · hard negative
“Mixpanel | Team-wide adoption & UI | Exceptional visual query builder, highly democratized, great warehouse-syncing features, predictable MTU-based pricing.” Gemini 3.5 Flash · scale prompt · first choice
“Mixpanel: The Pure-Play Event Analytics Champion ... Its user interface is arguably the cleanest and most intuitive on the market.” Gemini 3.5 Flash · comparative prompt · first choice

What the models said about Heap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Post-acquisition decline... Heap and Mixpanel have the most documented customer pain points” Kimi K2 · negative prompt · hard negative
“Heap (now by Contentsquare) – Be highly cautious” Grok 4.1 Fast · negative prompt · hard negative
“Heap - works best for mid-market B2B SaaS teams and non-technical product managers who need fast time-to-insight without engineering overhead.” Llama 4 Maverick · paraphrase prompt · first choice
“Heap is ideal for mid-market B2B SaaS teams and non-technical product managers who need fast time-to-insight” Llama 4 Maverick · direct prompt · first choice
“if you are under pressure to show immediate results and lack engineering resources, Heap will win you the most internal friends.” Qwen 3.7 Flash · direct prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.