GTM AI Index
Index Vendors Google Analytics 4 › Alternatives · September 2026 Edition
Five categories · what the models named instead

Alternatives to Google Analytics 4, as AI models named them

In the September 2026 Edition, 954 of the 1,080 answers collected in the five categories where Google Analytics 4 holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
First choices in the 954 answers that did not name Google Analytics 4, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Customer intelligence and data science

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Google Analytics 4 is not its first choice or an alternative in it.
Small businessGoogle Analytics 4 is #1 of 10 here at 19% of first choices, 34 labels.

Forty-five of the seventy-two answers did not name Google Analytics 4; it was the first choice in twelve. The first choices in those forty-five answers, fifteen products in all, the eight most named:

7 more in the record.The full small business standing →
Mid-marketGoogle Analytics 4 is #1 of 14 here at 16% of first choices, 31 labels.

Fifty-six of the seventy-two answers did not name Google Analytics 4; it was the first choice in eight. The first choices in those fifty-six answers, twenty-four products in all, the eight most named:

16 more in the record.The full mid-market standing →
EnterpriseGoogle Analytics 4 holds 4 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Google Analytics 4; it was the first choice in zero. The first choices in those seventy-two answers, twenty-six products in all, the eight most named:

18 more in the record.The full enterprise standing →

Attribution and marketing mix modeling

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Google Analytics 4 is not its first choice or an alternative in it.
Small businessGoogle Analytics 4 is #2 of 18 here at 16% of first choices, 28 labels.

Forty-seven of the seventy-two answers did not name Google Analytics 4; it was the first choice in seventeen. The first choices in those forty-seven answers, twenty-three products in all, the eight most named:

15 more in the record.The full small business standing →
Mid-marketGoogle Analytics 4 is #2 of 22 here at 12% of first choices, 25 labels.

Sixty of the seventy-two answers did not name Google Analytics 4; it was the first choice in nine. The first choices in those sixty answers, twenty-three products in all, the eight most named:

15 more in the record.The full mid-market standing →
EnterpriseGoogle Analytics 4 holds 3 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Google Analytics 4; it was the first choice in zero. The first choices in those seventy-two answers, twenty-eight products in all, the eight most named:

20 more in the record.The full enterprise standing →

Product analytics

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Google Analytics 4 is not its first choice or an alternative in it.
Small businessGoogle Analytics 4 is #5 of 8 here at 4% of first choices, 29 labels.

Fifty-three of the seventy-two answers did not name Google Analytics 4; it was the first choice in three. The first choices in those fifty-three answers, five products in all:

The full small business standing →
Mid-marketGoogle Analytics 4 is #6 of 8 here at 2% of first choices, 23 labels.

Sixty-seven of the seventy-two answers did not name Google Analytics 4; it was the first choice in one. The first choices in those sixty-seven answers, eight products in all:

The full mid-market standing →
EnterpriseGoogle Analytics 4 is #9 of 9 here at 0% of first choices, 10 labels.

Seventy-two of the seventy-two answers did not name Google Analytics 4; it was the first choice in zero. The first choices in those seventy-two answers, nine products in all, the eight most named:

1 more in the record.The full enterprise standing →

SEO and content optimization platforms

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Google Analytics 4 is not its first choice or an alternative in it.
Small businessGoogle Analytics 4 is #11 of 13 here at 0% of first choices, 14 labels.

Sixty-five of the seventy-two answers did not name Google Analytics 4; it was the first choice in one. The first choices in those sixty-five answers, eleven products in all, the eight most named:

Surfer SEO18 of 65
Frase14 of 65
Semrush12 of 65
SE Ranking11 of 65
Ahrefs4 of 65
Clearscope3 of 65
Mangools3 of 65
3 more in the record.The full small business standing →
Mid-marketGoogle Analytics 4 is #15 of 16 here at 0% of first choices, 11 labels.

Sixty-nine of the seventy-two answers did not name Google Analytics 4; it was the first choice in zero. The first choices in those sixty-nine answers, eighteen products in all, the eight most named:

Semrush18 of 69
Surfer SEO18 of 69
Ahrefs9 of 69
Clearscope3 of 69
Frase3 of 69
Mangools3 of 69
SE Ranking3 of 69
10 more in the record.The full mid-market standing →
EnterpriseGoogle Analytics 4 holds 0 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Google Analytics 4; it was the first choice in zero. The first choices in those seventy-two answers, fifteen products in all, the eight most named:

7 more in the record.The full enterprise standing →

Content marketing platforms

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Google Analytics 4 is not its first choice or an alternative in it.
Small businessGoogle Analytics 4 is #10 of 12 here at 0% of first choices, 11 labels.

Sixty-six of the seventy-two answers did not name Google Analytics 4; it was the first choice in zero. The first choices in those sixty-six answers, twenty-two products in all, the eight most named:

14 more in the record.The full small business standing →
Mid-marketGoogle Analytics 4 is #8 of 11 here at 0% of first choices, 10 labels.

Sixty-six of the seventy-two answers did not name Google Analytics 4; it was the first choice in zero. The first choices in those sixty-six answers, twelve products in all, the eight most named:

4 more in the record.The full mid-market standing →
EnterpriseGoogle Analytics 4 holds 0 labels here, under the 10-label cutoff, so it is unranked.

Seventy-two of the seventy-two answers did not name Google Analytics 4; it was the first choice in zero. The first choices in those seventy-two answers, twenty-nine products in all, the eight most named:

21 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Google Analytics 4 neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Google Analytics 4 only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Google Analytics 4's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Google Analytics 4 was named by a model, not endorsed by anyone.