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Index › Marketing › Audience insights › ZoomInfo vs Google Analytics 4
Audience and consumer insights platforms · October 2026 Edition

ZoomInfo vs Google Analytics 4

Five of fourteen models named ZoomInfo first on the direct prompt; zero named Google Analytics 4. ZoomInfo was named by ten of the fourteen models and Google Analytics 4 by eight and ZoomInfo carries 15 labels and Google Analytics 4 10, so the shares are not directly comparable.

ZoomInfo

accepted challenger

Vancouver, Washington, United States, founded 2000. Named in twenty-six categories this edition.

Google Analytics 4

accepted challenger

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

First-choice share9%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 11; printed, not drawn.
Labels1510A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ZoomInfo reading right to left. Rank and label count are printed, not drawn.6sense was named alongside these two in nine of the fourteen direct answers. SparkToro vs ZoomInfo · SparkToro vs Google Analytics 4 · GWI vs ZoomInfo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audience and consumer insights platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ZoomInfoFirst choices, of fourteen modelsGoogle Analytics 4
Direct501 against ZoomInfo
Paraphrase001 against ZoomInfo
Comparative00
Budget-constrained04
Scale-constrained00
Negative001 against ZoomInfo · 1 against Google Analytics 4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ZoomInfo and Google Analytics 4 stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ZoomInfo Google Analytics 4 first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and Google Analytics 4 on the right.

The direct prompt

The plain question, one answer per model, grouped by where ZoomInfo and Google Analytics 4 stood in it.

ZoomInfo first, Google Analytics 4 not the choice

5 of 14 modelsGoogle Analytics 4 was named in the answer but not as the choice, or not at all.
Perplexity SonarZoomInfo alternatives: AdRoll ABM, GWI
Grok 4.1 FastZoomInfo alternatives: 6sense, Demandbase, GWI, HubSpot Breeze Intelligence
Mistral SmallZoomInfo alternatives: Bombora, Demandbase, HubSpot Marketing Hub
Qwen 3.7 FlashZoomInfo alternatives: 6sense, Brandwatch Consumer Intelligence, FactorAI, Meltwater, SparkToro
GLM 4.7 FlashXZoomInfo alternatives: 6sense, Apollo.io, LinkedIn Sales Navigator

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 mini6sense alternatives: DemandScience, ZoomInfo
DeepSeek V4 Flash6sense alternatives: Audiense, Demandbase, GWI, SparkToro, ZoomInfo
MiniMax M2.5Global Web Index alternatives: Demandbase, HubSpot Marketing Hub, Talkwalker, ZoomInfo

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot Marketing Hub, LinkedIn Analytics alternatives: 6sense, AdRoll ABM, Bombora
Gemini 3.5 FlashGWI Work, SparkToro alternatives: 6sense, Apollo.io, Audiense, Cognism, Koala, Wynter
Llama 4 MaverickGWI alternatives: Adobe Real-Time CDP, HubSpot Marketing Hub, Mediatoolkit, Omna
Kimi K2Apollo.io alternatives: 6sense, HubSpot, HubSpot Breeze Intelligence, LinkedIn Sales Navigator
GPT-6 LunaSparkToro alternatives: 6sense, LinkedIn Sales Navigator
Muse Glimmer 30BHubSpot Marketing Hub alternatives: Bombora, Dealfront, Factors.ai, HubSpot Breeze Intelligence

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by eight points.
Google Analytics 48%#4 of 17
ZoomInfo0%#14 of 17
The full small business standing →
Mid-marketThe figures above
The order flips: ZoomInfo leads at mid-market.
ZoomInfo9%#3 of 11
Google Analytics 47%#4 of 11
The full mid-market standing →
Enterprise
ZoomInfo leads by four points.
ZoomInfo4%#6 of 14
Google Analytics 40%#– of 14
The full enterprise standing →

What the models said about ZoomInfo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Avoid platforms that monetize your own data back to you via free tiers that require CRM/email access, or that scan email signatures/inboxes.” Muse Glimmer 30B · negative prompt · hard negative
“Top Pick: ZoomInfo ... Start with ZoomInfo if your focus is sales pipelines and data accuracy—it's the most cited for B2B mid-market.” Grok 4.1 Fast · direct prompt · first choice

What the models said about Google Analytics 4

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Multiple EU regulators ... have ruled it non-compliant for standard setups due to personal data flowing to the US without sufficient safeguards” Grok 4.1 Fast · negative prompt · hard negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.