ZoomInfo vs Qualtrics
Five of fourteen models named ZoomInfo first on the direct prompt; zero named Qualtrics. ZoomInfo was named by ten of the fourteen models and Qualtrics by eleven and ZoomInfo carries 15 labels and Qualtrics 13, so the shares are not directly comparable.
Vancouver, Washington, United States, founded 2000. Named in twenty-six categories this edition.
Provo, United States, founded 2002. Named in six categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audience and consumer insights platforms page.
By framing
ZoomInfoFirst choices, of fourteen modelsQualtrics
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | |||||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | |
ZoomInfo Qualtrics first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and Qualtrics on the right.The direct prompt
ZoomInfo first, Qualtrics not the choice
5 of 14 modelsQualtrics was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ZoomInfo0%#14 of 17Qualtrics0%#17 of 17Qualtrics19%#2 of 14ZoomInfo4%#6 of 14What the models said about ZoomInfo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Avoid platforms that monetize your own data back to you via free tiers that require CRM/email access, or that scan email signatures/inboxes.” Muse Glimmer 30B · negative prompt · hard negative
“Top Pick: ZoomInfo ... Start with ZoomInfo if your focus is sales pipelines and data accuracy—it's the most cited for B2B mid-market.” Grok 4.1 Fast · direct prompt · first choice
What the models said about Qualtrics
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Avoid: Enterprise tools like Qualtrics unless you have dedicated research staff—they're often overkill and overpriced” Kimi K2 · paraphrase prompt · hard negative
“Rather than recommending a single, bloated enterprise platform like Qualtrics (which can easily eat up $50k+ of your budget)” Gemini 3.5 Flash · paraphrase prompt · soft negative
“Move to Qualtrics only if you have the resources to run continuous, statistically rigorous experience research internally.” Muse Glimmer 30B · paraphrase prompt · soft negative
“I'd recommend Qualtrics as the strongest all-around consumer insights and audience research platform.” GPT-5.4 mini · paraphrase prompt · first choice
“Choose Qualtrics if you need structured, enterprise-grade feedback collection and CX management.” DeepSeek V4 Flash · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.