Every category where a model named Delve AI for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Audience and consumer insights platforms	Marketing	0%	44 of 155	0%	3	under 10 labels · led by SparkToro at 19%

Movement

This is the first edition on this tier, so no move can be computed for Delve AI yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Delve AI across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	1	1
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained7 labels2

Scale-constrained5 labels3

Negative2 labelsNone

First choiceAlternativeMentionNegative18 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Delve AI is positioned as a low-effort, low-spend entry point” Muse Glimmer 30B · Audience insights · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Delve AI, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Delve AI was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SparkToro13 of 187Not among the top eight

Google Analytics 410 of 181Not among the top eight

Audiense10 of 180Not among the top eight

Brandwatch Consumer Intelligence8 of 180Not among the top eight

GWI7 of 180Not among the top eight

Meltwater5 of 180Not among the top eight

Brand244 of 181Not among the top eight

YouScan4 of 180Not among the top eight

Similarweb3 of 180Not among the top eight

Sprinklr Insights3 of 180Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Delve AI. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 18 of the 18 answers that named Delve AI and are not a share of its labels.

Domains cited

us.fitgap.com15

britopian.com14

guideflow.com13

delve.aiYour site11

youscan.io11

learn.g2.com8

sourceforge.net8

g2.com7

articos.com6

birdeye.com6

Eighty-eight of the ninety-nine domain citations in answers naming Delve AI came from somebody else's page.

Pages cited

britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf14

us.fitgap.com/search/audience-intelligence-platforms/small-business14

delve.ai/blog/audience-insights-tools11

guideflow.com/blog/best-audience-intelligence-platforms11

youscan.io/blog/audience-analysis-tools11

learn.g2.com/best-audience-intelligence-platforms8

sourceforge.net/software/audience-intelligence/for-small-business7

birdeye.com/blog/audience-insights-tools6

Pages are listed as the models cited them.

Search and answers

delve.ai is not in Google's top ten for any of the category's searches. In the answers, Delve AI takes 0% of first choices and SparkToro takes 19%.

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In search

Google, US estimates

Position for “audience insights platform”

–

not in the top ten

Position for “best audience insights platform”

–

not in the top ten

Searches for its name, Google: 2,400 a month (“delve ai”)
AI search demand for its name, est.: 38 a month
Organic visits to its site: about 4,248 a month
Searches its site ranks for: 1,971 · 23 in the top three
Sites linking to it: 2,245
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 44 of 155 in audience insights

Segment leader

19%

SparkToro

First choices: 6 across its categories
Named in: 18 answers
Its own site cited: in 18 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on delve.ai

202

subdomains included

Content

143

counted in the table below

Documentation

Product · Integration

12 · 0

Kind	Pages	Last 90 days	Categories named
Blog	105	undated	CRM, SEO
Podcast or video	35	undated	CRM, SEO
Glossary or explainer	3	undated

How it is countedHide how it is counted

Every page delve.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.

Follow Delve AI

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Delve AI's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Delve AI, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Delve AI by email, built from the raw record of the edition. It shows:

where Delve AI is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Delve AI, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.