Every category where a model named Brand24 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
PR and media monitoring	Marketing	14%	4 of 65	2%	41	accepted challenger
Review and reputation management	Marketing	0%	32 of 103	0%	5	under 10 labels · led by Birdeye at 26%
AI visibility and answer engine tracking tools	Marketing	0%	49 of 119	0%	1	under 10 labels · led by Otterly at 20%
Social media management	Marketing	0%	28 of 59	0%	1	under 10 labels · led by Sprout Social at 37%

Movement

This is the first edition on this tier, so no move can be computed for Brand24 yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Brand24 across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	4	1	0	6
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	0	5	0	0	5
Perplexity Sonar	1	2	1	1	5
Grok 4.1 Fast	0	3	1	0	4
Mistral Small	0	2	2	0	4
DeepSeek V4 Flash	1	3	2	0	6
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	1	0	0	0	1
Kimi K2	2	3	2	0	7
GLM 4.7 FlashX	1	2	0	0	3
MiniMax M2.5	2	1	2	0	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels7

Paraphrase17 labels2

Comparative26 labels7not counted in share

Budget-constrained29 labels14

Scale-constrained12 labels2

Negative21 labels10not counted in share

First choiceAlternativeMentionNegative122 labels in all, every segment counted; 25 of the 42 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The research consistently highlights Brand24 and Prowly as the top budget-friendly choices” Kimi K2 · PR · budget prompt · first choice

“Brand24 is the better pick if your priority is cheaper monitoring only” Perplexity Sonar · PR · budget prompt · first choice

“Budget monitoring | Brand24, Mention, Awario | $29-$199/mo” Kimi K2 · PR · negative prompt · first choice

“Monitoring only? → Start with Awario (~$29/mo) or Brand24” Qwen 3.7 Flash · PR · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“One cited warning is no mobile alerts.” Perplexity Sonar · PR · negative prompt · soft negative

Named alongside

The products named in the same answers as Brand24, over the 122 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brand24 was named but was not.

ProductSame answerTook the first choice insteadHead to head

Meltwater81 of 1228Not in the top three

Semrush AI PR Toolkit75 of 12212Not in the top three

Mention73 of 1223Not in the top three

Cision71 of 1224Not in the top three

Muck Rack63 of 1227Not in the top three

Google Alerts49 of 1222Not in the top three

Awario48 of 12215Not in the top three

Brandwatch36 of 1220Not in the top three

Agility PR Solutions27 of 1220Not in the top three

Sprout Social22 of 1221Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Brand24. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 24 of the 122 answers that named Brand24 and are not a share of its labels.

Domains cited

guideflow.com17

prlab.co17

brand24.comYour site12

gartner.com12

thecmo.com12

improvado.io11

g2.com10

learn.g2.com10

shadow.inc9

truescope.com9

107 of the 119 domain citations in answers naming Brand24 came from somebody else's page.

Pages cited

prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media15

gartner.com/reviews/market/pr-and-media-monitoring-tools12

improvado.io/blog/best-digital-pr-tools-and-software11

brand24.com/blog/media-monitoring-tools9

guideflow.com/blog/media-monitoring-software9

thecmo.com/tools/best-media-monitoring-software9

cloro.dev/blog/media-monitoring-tools8

prlab.co/blog/best-pr-tools8

Pages are listed as the models cited them.

The company

Brand24.

Website: brand24.com
Headquarters: Wrocław, Poland
Founded: 2011

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brand24's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brand24, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at brand24.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.