Every category where a model named Google Alerts for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
PR and media monitoring	Marketing	0%	10 of 65	19%	16	accepted challenger
Review and reputation management	Marketing	0%	51 of 103	0%	1	under 10 labels · led by Birdeye at 26%

Movement

This is the first edition on this tier, so no move can be computed for Google Alerts yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Alerts across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	0	2
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	1	0	1	2
Grok 4.1 Fast	1	1	0	2
Mistral Small	1	0	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	1	1	2
MiniMax M2.5	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase5 labelsNone

Comparative9 labelsNone

Budget-constrained21 labels1

Scale-constrained0 labelsNone

Negative14 labels2not counted in share

First choiceAlternativeMentionNegative53 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best free starting point: Google Alerts — free, but limited to basic keyword alerts and web coverage.” Perplexity Sonar · PR · budget prompt · alternative

“Just starting out? → Use Google Alerts (free) while you evaluate whether paid tools deliver ROI” Qwen 3.7 Flash · PR · budget prompt · alternative

“Google Alerts and Talkwalker Alerts are completely free options and a reasonable starting point” Claude Haiku 4.5 · PR · budget prompt · alternative

“Start with Google Alerts to determine if paid monitoring is worth the investment” MiniMax M2.5 · PR · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Free/Basic Tools (Google Alerts, similar services) Why to be cautious: - No sentiment analysis” GLM 4.7 FlashX · PR · negative prompt · soft negative

“several guides position it only as a baseline option rather than a full monitoring platform” Perplexity Sonar · PR · negative prompt · soft negative

“Google Alerts (but it's very limited)” GPT-5.4 mini · PR · budget prompt · soft negative

Named alongside

The products named in the same answers as Google Alerts, over the 53 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Alerts was named but was not.

ProductSame answerTook the first choice insteadHead to head

Brand2449 of 5322Not in the top three

Semrush AI PR Toolkit39 of 537Not in the top three

Mention38 of 536Not in the top three

Awario34 of 5319Not in the top three

Meltwater33 of 531Not in the top three

Cision31 of 530Not in the top three

Muck Rack25 of 531Not in the top three

Brandwatch12 of 530Not in the top three

Hootsuite10 of 530Not in the top three

Talkwalker Alerts10 of 530Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Alerts. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 9 of the 53 answers that named Google Alerts and are not a share of its labels.

Domains cited

guideflow.com6

prlab.co6

brand24.com5

improvado.io5

prowly.com5

gartner.com4

socialrails.com4

truescope.com4

britopian.com3

cloro.dev3

Forty-five of the forty-five domain citations in answers naming Google Alerts came from somebody else's page.

Pages cited

improvado.io/blog/best-digital-pr-tools-and-software5

prlab.co/blog/the-best-media-monitoring-tools-for-news-and-social-media5

gartner.com/reviews/market/pr-and-media-monitoring-tools4

prowly.com/magazine/best-media-monitoring-tools4

socialrails.com/blog/media-monitoring-tools4

truescope.com/blog/top-pr-monitoring-tools-a-comprehensive-review4

brand24.com/blog/media-monitoring-tools3

cloro.dev/blog/media-monitoring-tools3

Pages are listed as the models cited them.

The company

Google Search is the company behind Google Alerts.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Alerts's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Alerts, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.