Google · 6 categories · RankedGoogle Alerts
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Competitive intelligence tools | Marketing | 4% | 6 of 86 | 7% | 14 | accepted challenger | |
| PR and media monitoring | Marketing | 4% | 8 of 47 | 17% | 18 | accepted challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 2% | 15 of 172 | 0% | 5 | under 10 labels · led by Apollo.io at 17% | |
| Brand protection platforms | Marketing | 0% | 23 of 84 | 0% | 3 | under 10 labels · led by Red Points at 40% | |
| Review and reputation management | Marketing | 0% | 44 of 92 | 0% | 2 | under 10 labels · led by Birdeye at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| B2B intent data providers | Sales | 0% | 46 of 60 | 0% | 1 | under 10 labels · led by Apollo.io at 27% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Google Alerts across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 2 | 1 | 5 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 2 | 2 | 2 | 1 | 7 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 5 | 0 | 0 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 1 | 4 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 4 | 0 | 6 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“A combination of Google Alerts + Social Media monitoring + free versions of tools like SEMrush or Similarweb often provides the best value.” Claude Haiku 4.5 · Competitive intel · budget prompt · first choice
“Start with free tools like Google Alerts, Trends, and Crunchbase—they're the most accessible and highly rated for limited budgets” Grok 4.20 · Market intelligence · budget prompt · first choice
“the best starting point is often free or very low-cost tools like Google Alerts... Test Google Alerts first.” Grok 4.20 · PR · budget prompt · first choice
“the best default choice is usually Google Alerts + one low-cost SEO/visibility tool” GPT-5.4 mini · Competitive intel · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid free/low-tier options like Google Alerts for anything beyond casual use—they miss depth” Grok 4.20 · PR · negative prompt · hard negative
“While free, Google Alerts is generally considered too basic for professional PR monitoring.” GLM 4.7 FlashX · PR · negative prompt · hard negative
“some tiers of Owler, Visualping, or Google Alerts) are not full CI tools” Qwen 3.7 Flash · Competitive intel · negative prompt · soft negative
“basic tools (like Google Alerts and Excel sheets) aren't robust enough” Gemini 3.5 Flash · PR · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Google Alerts, over the 127 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Alerts was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 122 of the 127 answers that named Google Alerts and are not a share of its labels.
Domains cited
360 of the 360 domain citations in answers naming Google Alerts came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Google Alerts stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 74,000 a month (“google alerts”)
- AI search demand for its name, est.
- 2,448 a month
- Its own site
- It sits on Google's site (google.com), so there are no site figures for it alone
In answers
This edition- First choices
- 9 across its categories
- Named in
- 127 answers
- Its own site cited
- in 122 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Google Alerts
Follow Google Alerts
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google is the company behind Google Alerts.ShowHide
The company
On record
Wikidata- Website
- google.com
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Ownership
- Part of Alphabet Inc.
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Monitor the web for interesting new content
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Google Alerts's own pages state, read October 5, 2026: google.com/alerts, google.com/get/noto/updates. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Alerts's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Alerts, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Alerts by email, built from the raw record of the edition. It shows:
- where Google Alerts is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Alerts, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.