2 categories · RankedSpyFu
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Competitive intelligence tools | Marketing | 6% | 4 of 86 | 21% | 19 | accepted challenger | |
| Market intelligence platforms | GTM data and infrastructure | 0% | 42 of 172 | 0% | 3 | under 10 labels · led by Apollo.io at 17% |
Movement
By model
How each model treated SpyFu across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For the tightest budget, SpyFu appears to be the most cost-effective option specifically designed for competitor research.” MiniMax M2.5 · Competitive intel · budget prompt · first choice
“My top overall recommendation: If you can afford ~$29/month, SpyFu gives you the most actionable competitive intelligence” DeepSeek V4 Flash · Competitive intel · budget prompt · first choice
“Best low-budget choice: SpyFu—if your competitive intelligence is mainly about SEO and Google Ads.” GPT-6 Luna · Competitive intel · budget prompt · first choice
“Purchase a basic subscription to SpyFu ($39/mo) to track their search engine movements and ad strategies.” Gemini 3.5 Flash · Competitive intel · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Verdict: Use only for basic PPC keyword research, not for comprehensive competitive intelligence.” GLM 4.7 FlashX · Competitive intel · negative prompt · hard negative
“Examples to scrutinize: Tools like some SEO/spy suites (e.g., SpyFu, certain features in SEMrush/Ahrefs) or generic scrapers.” Grok 4.20 · Competitive intel · negative prompt · soft negative
“Tools like Semrush, Ahrefs, and SpyFu ... are not full competitive-intelligence platforms” Perplexity Sonar · Competitive intel · negative prompt · soft negative
“The cheapest tools (SpyFu at $39/mo...) solve one narrow job each” Claude Haiku 4.5 · Competitive intel · comparative prompt · soft negative
Named alongside
The products named in the same answers as SpyFu, over the 73 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SpyFu was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 72 of the 73 answers that named SpyFu and are not a share of its labels.
Domains cited
294 of the 294 domain citations in answers naming SpyFu came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
spyfu.com is not in Google's top ten for any of the category's searches. In the answers, SpyFu takes 6% of first choices and Kompyte takes 38%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 8,100 a month (“spyfu”)
- AI search demand for its name, est.
- 160 a month
- Organic visits to its site
- about 87,009 a month
- Searches its site ranks for
- 5,577 · 727 in the top three
- Sites linking to it
- 13,366
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 10 across its categories
- Named in
- 73 answers
- Its own site cited
- in 72 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 251 | 4 | 2026-09-23 | SEO | |
| Comparison | 18 | 0 | 2026-06-18 | SEO | |
| Glossary or explainer | 6 | 0 | 2025-06-12 | SEO | |
| Case study | 2 | undated | SEO | ||
| Webinar or virtual event | 2 | undated | |||
| Template or tool | 2 | undated | SEO | ||
| Report or ebook | 1 | undated | |||
| Podcast or video | 1 | undated | SEO |
Most recent
- 2026-09-23Present site audit clients blog
- 2026-09-23Use site audits to win new seo clients blog
- 2026-09-18Ecommerce site audit what to check blog
- 2026-09-17Link building tools build backlinks blog
- 2026-06-18Seo competitor analysis blog
- 2026-06-18Internal vs external links comparison
How it is countedHide how it is counted
Every page spyfu.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (61); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow SpyFu
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
SpyFu is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Competitor Keyword Research Tools for Google Ads PPC & SEO
- For
- competitor keyword research
- Price stated
- Membership starts at just $33/month. spyfu.com
- Starting price
- 33 spyfu.com
- Free plan or trial
- Try it free. No CC Required. spyfu.com
- Hosting
- 38 countries
- Not stated on the pages read
- Integrations, certifications, customers
What SpyFu's own pages state, read October 5, 2026: spyfu.com. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SpyFu's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SpyFu, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for SpyFu by email, built from the raw record of the edition. It shows:
- where SpyFu is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name SpyFu, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.