Small business▼−9Since September 2026: 21% → 12%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 21% in September 2026
Inside the floor by 2 pointsRank 2 → 4 of 80
10 categories · RankedSemrush
408Judge labels
36First choices
98Negative labels
14 / 14Models named it
10Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
21% in SEO for mid-market buyers
Rank 1 of 78 in the mid-market standingaccepted challenger
10 of 14 models made it the first choice on the direct prompt; 21% of its 58 labels there were negative.
What the models named instead of Semrush →By buyer segmentStrongest at mid-market.
Small business3 of 84
12%55 labels
criticized challenger
Mid-market1 of 78
21%58 labels
accepted challenger
Enterprise5 of 59
9%47 labels
accepted challenger
In seo · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Semrush for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SEO and content optimization platforms | Marketing | 21% | 1 of 78 | 21% | 58 | accepted challenger | ▲+2Since September 2026: 20% → 22%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 3% | 8 of 172 | 22% | 27 | accepted challenger | |
| Competitive intelligence tools | Marketing | 0% | 13 of 86 | 20% | 41 | accepted challenger | |
| PR and media monitoring | Marketing | 0% | 14 of 47 | 0% | 5 | under 10 labels · led by Muck Rack at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Affiliate and partner management | Partner and channel | 0% | 39 of 94 | 0% | 2 | under 10 labels · led by PartnerStack at 49% | newNew since September 2026: not ranked then, 0% now. |
| AI marketing agents | Marketing | 0% | 141 of 157 | 50% | 2 | under 10 labels · led by HubSpot Breeze at 24% | |
| Ecommerce marketing | Marketing | 0% | 56 of 115 | 0% | 2 | under 10 labels · led by HubSpot Marketing Hub at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 124 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% | |
| Web analytics | GTM data and infrastructure | 0% | 51 of 91 | 0% | 1 | under 10 labels · led by Google Analytics 4 at 57% | |
| Website governance and accessibility | Marketing | 0% | 52 of 98 | 0% | 1 | under 10 labels · led by Siteimprove at 25% |
Movement
Since September 2026, Semrush held within the floor in all ten categories: no change cleared 11 points.
Best category · SEO · by segment
Mid-market▲+2Since September 2026: 20% → 22%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
22%from 20% in September 2026
Inside the floor by 9 pointsRank 2 → 1 of 71
Enterprise▼−1Since September 2026: 12% → 11%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 12% in September 2026
Inside the floor by 10 pointsRank 3 of 58, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Market intelligence | 0% | 4% | newNew since September 2026: not ranked then, 4% now. | New this edition | Rank 8 of 172, unchanged |
| SEO | 20% | 22% | ▲+2Since September 2026: 20% → 22%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 1 of 78 |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 13 of 86, unchanged |
| PR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 of 47, unchanged |
| Affiliate | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 94, unchanged |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 141 of 157, unchanged |
| Ecommerce marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 64 → 56 of 115 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 124 of 155, unchanged |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 91, unchanged |
| Website governance | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 52 of 98, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Semrush across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Semrush across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 1 | 1 | 5 |
| GPT-5.4 mini | 1 | 2 | 1 | 2 | 6 |
| Gemini 3.5 Flash | 2 | 5 | 2 | 2 | 11 |
| Perplexity Sonar | 2 | 2 | 6 | 1 | 11 |
| Grok 4.1 Fast | 3 | 4 | 4 | 5 | 16 |
| Mistral Small | 1 | 3 | 4 | 1 | 9 |
| DeepSeek V4 Flash | 3 | 3 | 5 | 3 | 14 |
| Llama 4 Maverick | 0 | 1 | 6 | 1 | 8 |
| Qwen 3.7 Flash | 3 | 3 | 4 | 1 | 11 |
| Kimi K2 | 0 | 6 | 3 | 1 | 10 |
| GLM 4.7 FlashX | 3 | 5 | 2 | 3 | 13 |
| MiniMax M2.5 | 2 | 3 | 4 | 3 | 12 |
| GPT-6 Luna | 1 | 2 | 1 | 2 | 6 |
| Muse Glimmer 30B | 1 | 3 | 3 | 1 | 8 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct77 labels19
Paraphrase48 labels5
Comparative96 labels27not counted in share
Budget-constrained69 labels9
Scale-constrained39 labels3
Negative79 labels3not counted in share
First choiceAlternativeMentionNegative408 labels in all, every segment counted; 36 of the 66 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“"Semrush is the market's most comprehensive all-in-one SEO platform." ... If you need backlink intelligence and full marketing reporting, start with Semrush or Ahrefs.” Muse Glimmer 30B · SEO · comparative prompt · first choice
“the pairing of Semrush and Clearscope remains the most reliable, high-performing combination for mid-market B2B organizations” Gemini 3.5 Flash · SEO · direct prompt · first choice
“For most mid-market B2B companies, Semrush offers the best balance of features, pricing, and procurement readiness.” MiniMax M2.5 · SEO · direct prompt · first choice
“Use Semrush or Ahrefs if you want a broad SEO platform with research, audits, and competitive intelligence.” Perplexity Sonar · SEO · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Semrush at $139/month unless SEO is your absolute priority” DeepSeek V4 Flash · AI marketing agents · budget prompt · hard negative
“While slightly pricier, it offers a comprehensive suite of tools that can be worth the investment. However, if budget is truly limited, SpyFu might be a better choice.” MiniMax M2.5 · Competitive intel · budget prompt · soft negative
“you cannot afford to waste money on bloated enterprise platforms like Semrush, Ahrefs, or Clearscope, which easily run $100 to over $150 per month” Gemini 3.5 Flash · SEO · budget prompt · soft negative
“Tools like Semrush, Ahrefs, and SpyFu can be very useful for search and ad research, but they are not full competitive-intelligence platforms” Perplexity Sonar · Competitive intel · negative prompt · soft negative
Named alongside
The products named in the same answers as Semrush, over the 407 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush was named but was not.ShowHide
Named alongside
The products named in the same answers as Semrush, over the 407 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Semrush was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Semrush. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 378 of the 407 answers that named Semrush and are not a share of its labels.
Domains cited
pipeline.zoominfo.com135
g2.com113
contify.com99
blog.hubspot.com94
improvado.io75
copy.ai73
semrush.comYour site69
thecmo.com69
marketintelligencetools.com64
trysight.ai62
784 of the 853 domain citations in answers naming Semrush came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Semrush stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Semrush stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “seo and content optimization platform”
–
not in the top ten
Position for “best seo and content optimization platform”
–
not in the top ten
- Searches for its name, Google
- 90,500 a month (“semrush”)
- AI search demand for its name, est.
- 2,055 a month
- Organic visits to its site
- about 2,885,637 a month
- Searches its site ranks for
- 112,633 · 15,597 in the top three
- Sites linking to it
- 138,141
- Paid Google search
- 14 searches its ads show for, about 191 clicks and $1,727 a month (estimate)
In answers
This editionShare of first choices
21%
rank 1 of 78 in SEO
First choices
36
across its categories
- Named in
- 407 answers
- Its own site cited
- in 378 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on semrush.com
10,048
subdomains included
Content
4,167
counted in the table below
Documentation
514
Product · Integration
43 · 71
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,649 | 21 | 2026-09-28 | ||
| Glossary or explainer | 244 | 0 | 2021-09-14 | ||
| Report or ebook | 89 | 0 | 2023-10-05 | ||
| Comparison | 76 | 0 | 2026-06-19 | ||
| News or press | 58 | 3 | 2026-08-26 | ||
| Template or tool | 32 | 0 | 2025-05-13 | ||
| Case study | 11 | undated | |||
| Conference or event | 6 | 0 | 2026-04-20 | ||
| Podcast or video | 2 | undated |
Most recent
- 2026-09-28Llms txt blog
- 2026-09-28Seo best practices blog
- 2026-09-25Free 7 day semrush one trial blog
- 2026-09-25B2b answer engine optimization blog
- 2026-09-23Ai visibility audit with semrush one blog
- 2026-09-22Google launches ai contribution pilot blog
How it is countedHide how it is counted
Every page semrush.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Semrush
What the judge wrote, as written, with how often. The vendor table decides that these count as Semrush; a claim can dispute any of them.
SEMrush 22Semrush Business 2Semrush (Business/Enterprise) 1Semrush (SEO Writing Assistant) 1Semrush Enterprise 1Semrush Pro 1
Follow Semrush
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Semrush.ShowHide
The company
Semrush.
ShowHideOn record
Wikidata- Website
- semrush.com
- Headquarters
- Boston, United States
- Founded
- 2008
- Ownership
- Public, SEMR on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- online visibility management and content marketing SaaS platform
- For
- For freelancers and small businesses looking to grow their online visibility with SEO
- Price stated
- SEO: $117.33 monthly; Starter: $165.17 monthly; Pro+: $248.17 monthly; Advanced: $455.67 monthly; Free: $0/mo; Additional Users: Starting at $45/mo; Lead Generation: $90/mo; Base Report: $10/mo; Pro Report: $20/mo; Enterprise: Custom pricing available semrush.com/pricing
- Starting price
- 0/mo semrush.com/pricing
- Free plan or trial
- Try Semrush free for seven days. Cancel anytime. semrush.com
- Integrations claimed
- 20 semrush.com/pricing
- Certifications
- PCI DSS Level 1 certificatecertified Semrush Agency Partner
- Hosting
- United States
- Customers named
- ZoomInfoRock ContentWixVodafone GroupMonash UniversitySkyscanner
What Semrush's own pages state, read September 28, 2026: semrush.com, semrush.com/pricing, semrush.com/company/security, semrush.com/features, semrush.com/company/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Semrush's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Semrush, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Semrush by email, built from the raw record of the edition. It shows:
- where Semrush is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Semrush, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Semrush is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Semrush is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Semrush first in SEO and content optimization platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.