Semrush

Named in 28 judge labels across 1 category by 6 of 6 models in the September 2026 Edition. 9 first choices, 6 negative labels. Every number here is derived from the raw labels under vendor table v2026-09-08.5.

Best standing

30% in SEO

Rank 1 of 45 products named in seo and content optimization platforms, endorsed leader. 6 of 6 models made it the first choice on the direct prompt; 21% of its 28 labels there were negative.

Standing by category

Every category where a model named Semrush. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Vertical	First choices	Rank	Negative rate	Labels	Quadrant
SEO and content optimization platforms	Marketing	30%	1 of 45	21%	28	endorsed leader

By model

How each model treated Semrush across every prompt where it was named. Six models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Opus 5	2	1	1	1	5
Claude Opus 4.8	2	1	1	0	4
GPT-6 Astra	3	0	0	2	5
GPT-5.6 Sol	3	1	0	2	6
Gemini 3.1 Pro	1	3	0	1	5
Perplexity Sonar Pro	3	0	0	0	3

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Strong candidate for broad competitive data, SEO and AI-search optimization, forecasting, automation, and multi-market programs.” GPT-5.6 Sol · SEO · scale prompt · first choice

“Best overall: Semrush Pro+ ... the strongest single-platform choice for a typical mid-market B2B software company.” GPT-5.6 Sol · SEO · direct prompt · first choice

“Semrush is best understood as a full marketing platform rather than a pure SEO tool.” Claude Opus 4.8 · SEO · comparative prompt · first choice

“Semrush is my default recommendation for a mid-market B2B software company” GPT-6 Astra · SEO · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“its full SEO Toolkit starts at $139.95 monthly, making it difficult to justify for most budget-constrained companies” GPT-5.6 Sol · SEO · budget prompt · soft negative

“be cautious—not automatically dismissive—about Semrush, Ahrefs, and Surfer for specific billing or workflow reasons” GPT-6 Astra · SEO · negative prompt · soft negative

“dropping $130+ a month on premium platforms like Ahrefs, Semrush, or Clearscope often isn't feasible” Gemini 3.1 Pro · SEO · budget prompt · soft negative

“$100+/mo (probably skip for now) ... Semrush — broadest feature set.” Claude Opus 5 · SEO · budget prompt · soft negative

Names read as Semrush

What the judge wrote, as written, with how often. The vendor table decides that these count as Semrush; a claim can dispute any of them.

Semrush (Enterprise Tier) 1Semrush (SEO Writing Assistant) 1Semrush Content Toolkit 1Semrush Enterprise 1Semrush Pro+ 1Semrush SEO Toolkit Pro 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Semrush, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.