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Market intelligence platforms · October 2026 Edition

Crayon vs Semrush

Four of fourteen models named Crayon first on the direct prompt; zero named Semrush. Crayon was named by fourteen of the fourteen models and Semrush by thirteen and Crayon carries 42 labels and Semrush 27, so the shares are not directly comparable.

Crayon

accepted challenger

Named in five categories this edition.

Semrush

accepted challenger

Boston, United States, founded 2008. Named in ten categories this edition.

First-choice share7%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%22%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 12; printed, not drawn.
Labels4227A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Crayon reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in fourteen of the fourteen direct answers. Apollo.io vs Crayon · Apollo.io vs Semrush · ZoomInfo vs Crayon

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CrayonFirst choices, of fourteen modelsSemrush
Direct40
Paraphrase00
Comparative00
Budget-constrained024 against Crayon · 1 against Semrush
Scale-constrained00
Negative102 against Crayon · 5 against Semrush
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Crayon and Semrush were named in the same answer 154 times, of the 308 answers naming Crayon and the 407 naming Semrush. In those answers Semrush took the first choice seventeen times and Crayon twenty.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Crayon and Semrush stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Crayon Semrush first choice named as an alternative argued againstblank: not namedEach cell is one answer, Crayon on the left and Semrush on the right.

The direct prompt

The plain question, one answer per model, grouped by where Crayon and Semrush stood in it.

Crayon first, Semrush not the choice

4 of 14 modelsSemrush was named in the answer but not as the choice, or not at all.
GPT-5.4 miniCrayon alternatives: Contify, Klue
DeepSeek V4 FlashCrayon alternatives: 6sense, AlphaSense, Klue, Kompyte, ZoomInfo
Qwen 3.7 FlashCrayon, Klue alternatives: Crunchbase, Gong, ZoomInfo
GPT-6 LunaCrayon alternatives: Klue, Kompyte

Neither was the first choice, one was named

9 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Klue alternatives: Crayon, Improvado, ZoomInfo
Gemini 3.5 FlashApollo.io, Klue alternatives: Cognism, Crayon, Demandbase, Kompyte, Semrush
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Klue
Grok 4.1 FastApollo.io alternatives: Crayon, HubSpot Intelligence/Marketing Hub, Klue
Mistral SmallApollo.io, Klue alternatives: AlphaSense, Crayon, HockeyStack
Llama 4 MaverickHG Insights alternatives: 6sense, AlphaSense, Bombora, Crayon, HubSpot Breeze Intelligence, Klue
Kimi K2Kompyte alternatives: Crayon, Klue, ZoomInfo
GLM 4.7 FlashXZoomInfo alternatives: AlphaSense, Crayon, Klue, Similarweb
Muse Glimmer 30BKlue alternatives: 6sense, Bombora, Crayon, HubSpot Marketing Hub, Semrush, ZoomInfo

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
MiniMax M2.5HG Insights, HockeyStack alternatives: AlphaSense, Klue, ZoomInfo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Semrush leads by nine points.
Semrush9%#2 of 16
Crayon0%#16 of 16
The full small business standing →
Mid-marketThe figures above
The order flips: Crayon leads at mid-market.
Crayon7%#4 of 12
Semrush3%#6 of 12
The full mid-market standing →
Enterprise
Crayon leads by seven points.
Crayon7%#4 of 14
Semrush0%#14 of 14
The full enterprise standing →

What the models said about Crayon

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Avoid enterprise-oriented platforms like Crayon, Klue, or AlphaSense if budget is the main constraint” Perplexity Sonar · budget prompt · hard negative
“Avoid enterprise platforms — Klue, Crayon, AlphaSense, and ZoomInfo” Kimi K2 · budget prompt · hard negative
“Pick Crayon if you want the most balanced "mid-market CI platform" for day-to-day competitive tracking and sales enablement.” GPT-5.4 mini · direct prompt · first choice

What the models said about Semrush

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.